Every business owner understands the importance of getting their name out there so more people can know about them. The same goes for your chiropractic business. Your competition may already be using different marketing tactics to stay ahead of you in business. So what should you do differently to stand out? The unique chiropractic marketing ideas discussed in this blog can help.

Social media is touted the most competitive marketing channel because of various reasons. The main reason is the massive popularity and usage of numerous social media channels. On top of that, the audience taste also keeps changing drastically. So, you are almost always at the edge of your seats to know what they really want!

Remember, you don’t have to blindly follow every move other chiropractic practices make to promote themselves. Instead, get creative with your marketing approach, which is key to getting more potential patients to walk in through the doors of your practice.

5 unique chiropractic marketing strategies

1. Attend chiropractic conferences and conventions.

One smart way to market your chiropractic practice is to make in-person connections with people. Attending chiropractic conferences and conventions allow you to tell people about your business, encouraging growth and success for you.

Leverage the opportunity by showcasing your knowledge and expertise to prospective patients and potential partners. Understand that you must make as much effort to promote yourself in person as much as you do online.

Request or book a booth at these conventions so you can interact with as many attendees as possible and give them all the information about your chiropractic practice.

Conferences are also some of the best places to network with like-minded people, get inspired by their ideas, and inspire others. The more people you meet, the more contact information you can obtain, which improves your chances of working together in the future.

Stay up to date about the annual events you’d like to attend so you can prepare in advance. The American Chiropractic Association events calendar can help you get all the updates on the monthly conferences, trade shows, seminars, and more.

Start planning how you want to promote your chiropractic practice once you’ve decided what events you want to attend. 

Here are a few examples:

• Live demonstrations work really well. Perform chiropractic adjustments on a few volunteers to showcase your abilities.
• Put up custom photo frames with your social media handle so attendees can click pictures with them. If they post about your practice and tag you, repost their content on your social media.
• Host a workshop to educate attendees and share helpful tips and tricks.
• Give a speech to talk about your expertise and services.

2. Get featured in your local media.

You may be using online marketing to promote your services, but don’t limit yourself to that. Other marketing avenues can also help you find new patients you may not have considered yet. 

If you feel getting featured in your local media is old-school and not as effective, think again because it is still an excellent way to reach potential patients in your area.

Why this still works, you ask? So that those who may not be online as often, such as senior citizens, can also know about your chiropractic practice. Many seniors still spend time reading newspapers and other local publications, which is why this is an excellent way to reach them as they may need your services. 

Besides the local print media, you can reach out to the radio or TV stations to appear for interviews. Use this to your advantage, especially by talking about your achievements and recognitions.

3. Host a contest.

Who doesn’t love the opportunity of winning something? Hosting a contest can incentivize patients at your practice to participate in a challenge. It is also one of the quickest ways to engage new and existing patients.

You can promote your contest by putting up posters at your clinic and through email marketing and social media marketing.

While running a contest, make sure to:

• Clearly state a call-to-action (CTA)
• End date and time
• Rules of participation
• Prize

If you aren’t sure about the type of contests you can run for your chiropractic business, here are a few ideas.

• A raffle for a gift card
• A fitness competition (partner with a local gym for this)
• Giveaways when you get a certain number of followers on social media
• Giveaways to celebrate a milestone (anniversary or achievement)

4. Offer special discounts on specific services at your practice.

Do you have any loyal patients visiting you for years? Giving those patients exclusive discounts is a great way to show them they are valuable to your practice. 

Patients like it when they are appreciated, and giving out special discounts can keep them coming back to you in the future. 

Discounts not only help retain existing patients but also attract new ones. You can offer a first-time patient discount to newbies, a productive way to collect patient data for future promotions.

5. Collaborate with chiropractic associations and other local businesses.

Partnering with chiropractic associations in your city or state can expose your practice to an even larger crowd of potential patients. It can also help you build credibility as a professional.

If an association’s website features or highlights your partnership, it can direct traffic to your website and give you a chance to convert more visitors into patients. 

Also, seek out other wellness businesses that aren’t your direct competitors in your community. 

Conclusion

There are many more chiropractic marketing strategies other than the ones shared above. But it is a fact that you need to dedicate time and effort to make these ideas work for your practice.

Fortunately, you don’t need to worry about your social media marketing anymore if you use Practina, a complete social media management tool for businesses. Here, you can automate your social media and easily create Google and Facebook ads with the readymade material. It offers you a plethora of features that make your social media management easy, quick, and more efficient than ever before!

Download the Practina app for free today to get first-hand experience of what this tool can do for your chiropractic practice.