Internet is the new power to reach consumers anytime, anywhere, from any device. Using this internet and mobile apps, App Developers in India shop online daily. eCommerce is now a limitless business for entrepreneurs.Here, is the answer of your question:Why you need an E-commerce Business app?
Before COVID-19 hit the world at a pandemic level, the eCommerce business was witnessing a daily increase in sales. And the goal of business owners was to make more online stores.
However, now people no more enjoy eCommerce websites. Now, they use eCommerce applications! The importance of mobile apps for e-commerce has grown tremendously.
“eCommerce Business Has Become m-Commerce (mobile) Business!”
If you are an eCommerce business owner, then it is the right time to consult Indian app development companies to make feature-rich mobile apps for small businesses in the eCommerce industry.
But, the first question is –
Do You Really Need Apps For eCommerce Business?
In the mobile-driven age, smartphone users are everywhere across the globe using eCommerce Android and iOS apps to boost business by targeting consumers and converting them into customers.
Mobile eCommerce is poised for future growth to a trillion-dollar revenue market. With mobile devices, online shopping is 48% higher than on PC, desktops, and laptops.
Why Use eCommerce Applications?
Many of the eCommerce owners are generating sales from mobile devices, yet they don’t have an eCommerce business app.
Having a user-friendly eCommerce mobile website is the first step to increase sales. But, not turning on to a mobile app is equivalent to scratching the surface of the earning potential.
Voice Shopping, Social Commerce, OmniChannel Experience, Mobile Chatbots, and Multiple Payment Options are some of the benefits of eCommerce mobile apps that add value to your business. Above are just a few benefits that can encourage you to make an app!
How can Mobile eCommerce Apps Add Value to Your Business?
1. Direct-to-Customer Marketing Channel
Today, with the help of mobile gadgets, customers are 24 x 7 associated with brands. These mobile devices have also changed the way we interact with brands, acquire information, and shop. Increasingly, customers are using mobile devices to shop and businesses must incorporate these devices into their marketing strategy. This helps to change the way of interaction between the customers and the brand.
To leverage the potential of connected customers, brands must offer a consistent and steady involvement via mobile eCommerce. Mobile commerce app not only helps customers to stay connected with the brand, but can also be used to deliver deals, offers, and coupons to the customers effectively.
2. Enhanced Customer Experience
Modern-day customers demand personalized and consistent experience throughout their journey with a brand. And that isn’t possible using only a website as a channel to deal with your customers. If you want them to always come back to your brand, mobile apps can make it easy for you.
With the power of emerging technologies like Artificial Intelligence, Machine learning, AR & VR combined in a Mobile eCommerce App; you can gather valuable insights about your users, such as:
- What do your users like? At what time of day they make buying decisions?
- How long do they take before deciding what to buy?
Once you have all this data, you can provide your consumers with an optimized shopping experience to increase your sales.
3. Better Conversion Rate
There is no doubt in saying that Mobile eCommerce Apps drive higher conversion rates. And, in the end, it’s the only thing that matters because it results in revenue.
So, if you are an eCommerce business owner thinking of “Why do i need a mobile app”? For achieving better conversion rates is your answer. When customers want to buy a product, they desire a seamless purchasing process, and you can set it in the best possible way using a mobile app. There are many reasons why:
- Mobile apps have features like push notifications that help in conversions
- Mobile apps have all the information (payment and shipping) saved for easy checkouts
- Mobile apps can use device features like cameras for placing orders.
You can also integrate mobile wallets apps in your mCommerce app to make the checkout process a one-step game. These apps minimize the amount of information users need to enter while completing the checkout process.
Therefore, mCommerce is seen as an easier and more convenient option than other channels, which increases the overall profitability of the businesses.
4. Brand Recognition
Increased brand visibility is one of the best advantages of Mobile Commerce and a solid reason to go for Mobile eCommerce App development.
Because maximum customers spend hours on their mobile, it becomes easy for brands to connect with them using a mobile ecommerce platform. However, a brand needs to offer high-quality mobile app experience that users love. Because on small screens, users get irritated fast, and as per Statista, 32% of app users uninstall an app if they don’t find it easy to use, which leads to a bad UX.
Therefore, leverage the smart branding tactics with beautiful UI/UX designs to create a lasting impression on mobile customers. Also, to make your eCommerce app branding more effective, you must answer all your customers’ queries.
The more the brand knows about its customers, the better it will be at answering the pain points.
5. Better Efficiency and Increased Revenues
Mobile apps are considered more manageable and user-friendly. Despite the fact that their execution is often termed costly, they are usually capable of satisfying customers’ needs and increase sales significantly. The correlation is simple: a great mobile app with the right concept and functionality brings more customers. More customers result in more orders, which means your profits are increasing.
Another tool that helps in maintaining the brand reputation and increase sales is ‘Push Notifications’. With the help of push notifications, businesses can instantly deliver information to their customers and motivate them to make immediate orders.
6. Customer Loyalty
The mobile apps play a crucial role in brands’ bonding with their customers. Gone are the days when businesses prefer roadside banners, website banners, billboards, Facebook/newspaper ads, or email marketing – to create an influence on customers. Presently, mobile eCommerce apps going to save businesses as it helps brands knowing their customers better by staying closer to them with just a ‘finger tap’.
As customers spend most of their time on mobile apps, make sure that your brand offers product details, contact information, and motivate them to buy. Here are the ways you can boost customer loyalty with a mobile eCommerce app:
- A consistent brand value by maintaining a consistent design and layout on a mobile platform on which customers can actually depend on.
- Offering a personalization experience to your customers like including prioritized features and relevant suggestions based on their searches and purchases.
- Use push notifications to communicate with your customers to tell them about sales and special offers or informing the items back in stock.
- You can assist your customers to keep coming back by performing loyalty programs like discounts, offers, bonuses, or new collection.
- Establishing good communication support 24/7 between your brand and customers to solve their queries via live chat or chatbot.
7. Time-Saving
In the end, what customers like is something that eases their tasks and saves time. And suppose your target audience is Millennials or Gen Z. In that case, you will have to count every moment while making your marketing strategy because of their shorter attention span (12 seconds for millennials and just 8 seconds for gen Zers).
Also, as per a report by Google, a mobile website’s bounce rate gets worse with every second it takes to load a page. The same report also says that a mobile landing page takes at least 22 seconds to load fully, and 53% of users move away and abandon the cart if a page on mobile takes more than 3 seconds to load. Now that’s a big problem.
And the only solution is a Mobile eCommerce App. Mobile apps load 1.5 times faster than eCommerce websites. Also, data retrieval in mobile apps happens in a blink of an eye, which delights the customers by providing them a seamless shopping experience and saves time.
Now while the reasons mentioned above make it clear that the future of eCommerce is mobile eCommerce apps – the next bunch of questions that need to be answered, include:
- Is it enough for eCommerce stores to just have a mobile app?
- What features does an mCommerce app need to drive sales?
- How to create eCommerce mobile apps that users consider useful?
- How will the mCommerce landscape change in the upcoming years?
- How to make an app for your business that delivers results?
Below we have collected –
Top 7 Reasons Why eCommerce Businesses Need Mobile Applications!
Improve Customer Experience: Customers are tech-savvy and want a consistent personalized mobile experience. With your eCommerce mobile app, you can easily optimize your CX, i.e., customers’ shopping experience. For this, your mobile app developer must integrate AI and ML (Artificial Intelligence and Machine Learning) to understand data, improve CX, and boost sales.
Acts as a Marketing Tool: An Android and iOS eCommerce app is a robust representative of your online business with which you can keep your online store customers updated on offers, discount sales, order status, promotional offers, etc. Flawless app functionality and rich-in features satisfy customers effectively on their smartphones. As a result, they promote your business by sharing your application. This way app becomes a marketing tool for your eCommerce business!
Apps Gain A Competitive Advantage: Only with a website, your eCommerce business is a disadvantage. Customers shop more from apps, and it is going to last forever. Thus, as early you start an application, the better business advantage you’d get. Also, it will keep you one step ahead of the competition. But it is possible when you develop your app from the top mobile application development solutions provider!
Helps In Brand Building: eCommerce application integrated with beast features, functionalities, trending technologies, personalized customer experience, elegant UI/UX designs, and affordable products in it helps in building your brand image; thus, enhancing brand reputation.
Bring High Conversion Rates: An app offers a seamless, hassle-free, and intuitive product checkout process with the best payment options in it. Once the payment process streamlines and it becomes easy for the customers to make payments, the business conversion rate automatically increases.
More Efficiency: Shifting from websites to applications means you are automating your eCommerce business. An app can offer you an efficient business process if you automate all your business processes such as customer management, inventory management, marketing management, and more.
With App, You Get Customer Loyalty: An app can increase your bond with the customers. With eCommerce apps, you know your customers better from their social media presence and activities. Thus, you can motivate them to buy your products. Mobile apps can offer better services, support, feedback, quality, and satisfaction to the users. In return, your business gets customer loyalty.
What’s the Final Conclusion?
Your eCommerce business needs a responsive, user-friendly, rich-in feature, SEO-optimized, design customized, and attractive mobile app.
It’s now a reality that you can’t ignore!”An eCommerce mobile app will increase conversions, Average Order Value (AOV), retention rates, and decreases abandonment rates.”
We hope you now understand the importance of mobile apps in the modern business environment in the eCommerce industry.
Don’t wait, start building your mobile application!
If you’ve no experience in building apps, then get help from the top eCommerce App Development company in the USA!
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