Business

Why is the use of Instagram and Instagram link in bio features necessary for business?

If you have been on social media for a long time, you know how it can be advantageous for businesses or brands. However, when it comes to brand promotion, Instagram seems to be the most powerful social network with over 1 billion active users monthly, and 90% of them follow at least one brand.

Back a few years ago, Instagram was considered only a photon-sharing platform. But today, it has become one of the essential marketing tools every business uses. Did you know 40% of customers respond to visual content than written material? That’s why Instagram is a powerful marketing hub for businesses.

To stand out from the crowd, you don’t need only to have a decent number of followers, but your posts must have a good number of Insta likes. A decent number of followers and likes can help your brand build of sense of trust among the audience.

This can also unlock Instagram swipe-up link feature, which means you can promote your content with both Instagram link in bio and swipe-up link feature. In this post, I would like to answer a question that I get asked more often: Why is Instagram necessary for 2021?

Why is Use of Instagram necessary for business?

There’re some reasons why this social network is crucial for business or brand promotion.

  • It has more than one billion active users monthly
  • Almost or above 30% of people who use the internet are on Instagram
  • 49% of businesses are active on Instagram
  • Over 60% of users sign-in regularly
  • Instagram is a social network of young people, and 90% of users are under 35.
  • Its engagement rate is 54 times greater than Pinterest, ten times than Facebook, and 84 times more than Twitter.

Drive traffic and sales to your website through Instagram link in bio

As mentioned before, there’re over 1 billion users on Instagram, which means you can easily promote your business on it. Depending on your marketing strategies, you can drive thousands of traffic to your website using the link in bio feature.

Like many social networks, Instagram also has some downsides, and one of that is it allows users to have only one active link in the bio section. After all, thanks to Instagram for allowing us to have a clickable link. You have different things to share with your audiences, such as links for social profiles, product pages, and more.

Yes, you can share your multiple things at once, and you just need to optimize your single link using the Instagram link in bio tools. These bio tools allow you to create landing pages or mini-websites to house the content you want to share with your Instagram audience.

After page creation, copy and paste the URL into the bio section. When someone clicks it, they will be referred to the page containing all your content. This way, you can bring sales and traffic to where you want.

Instagram builds trust

Of course, your customers would love to see you on Instagram. So, if you have a powerful Instagram profile with many likes and followers, it will build trust among the customers. On the other hand, you’ absence on Instagram could lead customers to a bad experience and send them to your competitors. If you don’t have a good number of likes, don’t worry, you can now buy Instagrm likes.

Why is the use of Instagram link in bio necessary for business in 2021? Conclusion

Without a compelling Instagram profile, your business or brand is incomplete, and you’re unable to build trust among your followers. Besides this, without a potent Instagram profile, you can’t drive traffic and sales through your link in bio and swipe-up links. If you’re interested in your business, pay more attention to your Instagram profile.

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