B2B Marketing
The B2B marketing landscape has changed quite substantially in just the last few years. Many companies now opt to run their campaigns through digital platforms since it is a lot cheaper than the traditional B2B channels like exhibitions and tradeshows. They can also reach more people online.
Unlike B2C buyers whose purchase decisions are mostly driven by emotions, B2B buyers only care about ROI. And because of that, they’ll often spend countless hours doing research. Around 77% of B2B buyers will not talk to a salesperson until they’ve done some research.
They are so obsessed with research because it helps them make the most logical purchase decisions. All they want at the end of the day is a positive return on their investment.
B2B companies that want to be successful in this modern era must win their battles on the internet. They must make it easy for buyers to find information about them because that shows credibility and social proof.
They must be active on all the major social media platforms where their target customers are most likely to be found. LinkedIn is a particularly great place to target decision makers. For example, if your product or service is designed for marketing managers, you can search for people who have the job title ‘marketing manager’ and then do a cold approach.
B2B in Brief
They must also have a professional website as well as business listings on all relevant directories and marketplaces. Ideally, whenever potential buyers search for their products or services online, it should not be an uphill battle to find them. If they do a Google search, their website should be among the top results. There’s no better way to acquire customers than through the search engines because it is completely free.
There are several ways to get a free professional website, domain, and business emails. The easiest is perhaps through signing up on platforms like FreeWebDesign.
At B2B Marketing, we’re passionate about B2B Established in 2004, B2B Marketing is now the number one go-to resource for B2B marketers across the globe. Right from the start, we had a clear mission: to provide marketers at business brands with the tools, insight, and inspiration they need to grow and succeed – as both individuals and businesses.
Business-to-Business companies represent a significant part of the United States economy. This is especially true in firms of 500 employees and above, of which there were 19,464 in 2015, where it is estimated that as many as 72% are businesses that primarily serve other businesses.
Customer-specific catalogs and pricing to reflect negotiated contracts. Multi-site support to tailor experiences for different brands, audiences, channel partners, or geographies. Targeted content and promotions that personalize each visit and boost conversion. Drag-and-drop merchandising and content tools to create compelling sites without the help of IT.
Company accounts with multiple buyers in tiered organizational structures. Self-service tools to manage buyer roles and permissions. Full order, quote, and invoice tracking for buyers across the company. Automated order approval process based on rules set by each company. Online sign up for new company accounts.
Marketing and branding B2B products or services requires a unique approach.
B2B Marketing
The key to B2B marketing is demonstrating value to a business’s bottom line. If your solution streamlines processes, focus on the efficiencies your potential customers could gain. If your services increase traffic to a website or boost conversion rates, highlight the potential for added revenue. In business, it all comes back to profitability:
B2B Companies
There are B2B companies in every industry, from manufacturing to retail. Wherever business is done, you can be sure a host of B2B suppliers and advisory firms are active. Every B2C company requires certain products, services and professional counsel, so every B2C company generates B2B activity.
B2B is often contrasted with business-to-consumer (B2C). In B2B commerce, it is often the case that the parties to the relationship have comparable negotiating power, and even when they do not, each party typically involves professional staff and legal counsel in the negotiation of terms, whereas B2C is shaped to a far greater degree by economic implications of information asymmetry.
Best-in-class B2B and B2C commerce in one platform to serve any audience. Mobile-optimized sites to enable field-based sales and purchasing. Amazon channel management for seamless selling on the world’s largest marketplace. Flexible selling models with built-in support for digital goods, services, and warranties, and extensions for subscriptions and marketplaces.
In many cases, the overall volume of B2B (business-to-business) transactions is much higher than the volume of B2C transactions. The primary reason for this is that in a typical supply chain there will be many B2B transactions involving subcomponents or raw materials, and only one B2C transaction, specifically the sale of the finished product to the end customer.
There are B2B companies in every industry, from manufacturing to retail. Wherever business is done, you can be sure a host of B2B suppliers and advisory firms are active. Every B2C company requires certain products, services and professional counsel, so every B2C company generates B2B activity.
The world’s most experienced b2b market research company.
Business-to-business (B2B)
Business-to-business (B2B) is a transaction or business conducted between one business and another, such as a wholesaler and retailer. B2B transactions tend to happen in the supply chain, where one company will purchase raw materials from another to be used in the manufacturing process. B2B transactions are also commonplace for auto industry companies, as well as property management, housekeeping.
A vertical B2B website can be similar to the enterprise’s online store. Through the website, the company can promote its products vigorously, more efficiently and more comprehensively which enriches transactions as they help their customers understand their products well. Or, the website can be created for business, where the seller advertises their products to promote and expand transactions in an intuitive and convenient.
Ariel Courage is an experienced editor, researcher, and fact checker. In addition to her work with Investopedia, she has performed editing and fact-checking work for several leading finance publications, including The Motley Fool and Passport to Wall Street.
Every business needs a website, but few business owners have the time or skill set to build an optimized site from scratch.
