When you go to any shop for the purpose of shopping, you can observe there are few products that look cute, alluring and you desire to purchase them. The reason is the presentation of the products. At that time, you are not familiar with the product brand, but when you see the logo and brand-related information on the cute packaging box, you come to know about it. In this way, your brand gets the attention of the buyers. So, your custom packaging is proved to be the medium of information transmission from your brand to the customers. However, there are a number of reasons that make your packaging a perfect branding tool. A few of these reasons are mentioned here:
Packaging as the fifth “p” of marketing:
In recent times the marketers of big brands have come to a single assumption that packaging becomes the fifth “P” of the marketing mix. As all marketers know, the first four “P” of the marketing mix are:
- product
- Price
- Place
- Promotion
But it is an old assumption in the current era; advancement has totally changed the mind of the end-users. And this change bound the marketers to add “Packaging” as a fifth “P” and most important component of the marketing. so, you need custom box packaging to get more sales.
Printing messages create a positive brand image:
The printing world also creates new opportunities for marketers. Now they are not limited to the billboards for the promotion of their products but use the space of the packaging for advertising their brand in front of the customers how this happens. It is very easy to print any typographic information on the packaging. It means you can print anything you want to say to your customers. Nestle says it by the water bottle labels that “Pure life” shows to the customer that their water is pure. So, your packaging conveys your message to the customers in this way. And this would impact their perception of your brand.
Follow up:
Now the whole above facts depict that packaging is one of the most vital marketing tools for your brand. But it is totally up to you how effectively you use this tool and convert your target audience into your customer base. And you are also require to know in depth about the custom box packaging because this would allow you to make your boxes as per your needs.
