Adapting to changes is the best way to beat the competition and gain popularity among the audience. Digital marketing is one of those fields that is changing rapidly and requires marketers to change themselves as quickly as possible.
However, most marketers and organizations fear change. Indeed, change can be scary, especially when you have been working on the same path for a long time and are getting results, but you don’t know if change will benefit you or not.
But as we said, adaptation is the way to stay ahead, especially in technology. It is essential for every organization to look, research, and apply new techniques.
Artificial Intelligence(AI) is one of those technologies that has been with us for a long time, but it is still quite a new word for many. In the year 1955, Allen Newell and Herbert A. Simon created the “first artificial intelligence program,” which was named “Logic Theorist.” This programme has proved 38 of 52 mathematics theorems and found new and more elegant proofs for some of them.
We know how long AI has been with us and, by some means, it is a part of our daily lives, like an AI chatbot when you want to get an instant response from the visitors of your website. Many people generate AI-based articles, like SIRI and Alexa. All these things are now part of our lives.
AI is helping marketers create personalized marketing campaigns, speeding up the process. With the help of machine learning, AI understands and predicts the actions of users and, as per their activities and demands, creates and distributes the content.
Here, in this article we will discuss the top 5 use cases of AI and Machine Learning in Digital Marketing
Personalization
You enjoy listening to music. You have a Spotify, Resso, or other application subscription. These apps recommend the next song or artist based on your listening history. Using Netflix or Prime and receiving notifications for your favourite shows without having to search for them. We are surrounded by applications and websites that, based on our interests, present us with relevant options from which to choose. This is personalization, and AI is the reason for it. Personalization simply means providing your customers with a tailored offering and experience.
According to Accenture, 91% of consumers say they are more likely to shop with brands that provide offers and recommendations that are relevant to them.
Personalization used to mean only showing them products that were relevant to their search. Now, It is more than that. Artificial Intelligence and Machine Learning can now predict customer behaviour based on data from previous brand interactions. This means that marketers can send content and marketing communications at the most effective times for converting leads into sales. The best example of personalized marketing is push notification.
What does AI offer in personalization?
- They offer comparable products and services.
- Based on your searches, it would recommend the best course for you.
- Putting on the best possible vidoes on YouTube
- Understanding your emotions will help you find answers to your questions.
- By understanding the context of writing, I recommend the responses and sentence completion phrases.
Many of us are already dealing with this personalization, and despite being marketers, we appreciate personalised messages and offers from other brands and companies.
Chatbots
According to a Gartner survey, 70 percent of white-collar workers will interact with conversational platforms on a daily basis by 2022.
Every day, we interact with many chatbots on platforms ranging from WhatsApp to Facebook, and from e-commerce to travel websites. Chatbots not only assist visitors in the absence of human interaction, but they also provide quick and accurate responses. It saves an organization’s time, effort, and money.
After using SIRI, Alexa, Google Assistant, and various personal voice and chat devices, we are now comfortable interacting with and receiving responses from chat bots.
Previously, chatbots could only answer predetermined questions, but with the help of machine learning, they can now understand emotions and chat like humans.
Content Creation
This is something that everyone has been looking forward to as It is difficult to create unique and insightful content every day in the midst of fierce competition and a significant portion of marketers’ quality and quantity of content. And AI is assisting you in resolving this issue. These AI writers contribute to the creation of all marketing copy and articles. They cover everything from ad copy to emails, captions to blogs. These AI article generators save you time and effort by researching and producing unique articles in the same way that humans do.
Search Engine Optimization
AI is a fantastic SEO component and I detects flaws in your current SEO strategy.
Through auditing, It demonstrates issues and provides solutions in your content by utilizing AI-enabled tools. Among the fierce competition, keeping an eye on all aspects of SEO is critical, as all search engines are gradually releasing new algorithms and updates, and we must be aware if any of those algorithms or updates have any impact on our websites. AI tools can easily determine all of these things.
Paid Advertisement
By analyzing your website, AI tools automatically optimize ads and provide relevant details such as bid, targeting audience, ad copy, and keywords. This can help you increase your conversion rate and save money on your paid ads.
AI is the Future.
The Soon You Will Adopt, The Soon You Will Rise.
