It is better to start a business online because of all the benefits. This is especially true for Amazon Marketplace, which offers support throughout the entire process, from starting a business to making it a success to turning it into an established brand.
Your first step in your online selling business involves deciding what products to sell on Amazon. It takes some research to narrow down the product categories and filter them. Here’s how to find the perfect product for you.
Amazon sellers want to sell fast-moving products. Problem is that most store owners focus on what their customers want, and not what their customers actually need. Here are some practical strategies to help you avoid this.
Find the best categories for your ideal client
Understanding your target market and your brand is key to selling. To understand your target’s psyche and their needs, you need to get inside it.
It is important to be more sensitive to the emotions of those who are aiming to achieve their goals. It would be interesting to see their daily lives and how they deal with the challenges.
What is their daily routine? Are your products able to solve their daily problems?
Focus on the category that you are most comfortable in. Instead, think about which categories you would appeal to your target market.
This will teach you how to select products that meet your market’s needs and sell them on Amazon.
Takeaways
- Understanding your target audience is key to understanding their needs.
- Your target audience IS your category.
- Concentrate on the most interesting categories for your target market
Check out what your competitors are selling
It is a good habit to look at what your competitors sell. You can find specialty stores all over the place, and you can see the products in them.
To see what items are available for upselling, check out the cashier section. You can do the same. To get a sense of your clients’ interests, make sure you visit brick-and-mortar and retail stores.
Pinterest and Instagram can also be used to gauge the popularity of products that your market is interested in. To find the top products, look at the hashtags and pins that have the most likes and search results. These trends will assist you in deciding what product to sell next.
Takeaways
- To gauge the popularity of a product and its market need, compare it to what is being sold by your competitors.
- For ideas and products you might recommend, make sure to visit brick and mortar stores as well as retail shops.
- You can also use social media platforms such as Instagram and Pinterest to gauge the interest of your market in a particular product.
Maximize Amazon search suggestions to get new product ideas
Amazon’s internal search engine can be a goldmine of ideas. You just need to type keywords or items your market is interested in and tons of auto-suggestions should appear.
Keywords can be as simple or complex as the top products in your customer’s shopping cart or any interests your customers may have.
Let’s suppose your niche is home improvement. Your customers are also interested in gardening.
You will get results such as gardening tools, gardening books, and gardening gifts for women and men if you type “gardening” into your search engine.
This will allow you to identify key items that are appearing in the search results of your customers. This will also help you identify which items you should add to your product listing.
Takeaways
- Amazon’s search engines can help you find ideas for what to buy for your ideal client
- To get a better understanding about the products your clients need, it helps to identify the keywords they use to search.
Simplify your options
Variations can create more problems than they solve. Like Tim Ferris or other salesmen, indecision can lead to low conversions.
Your customers will be more likely to choose from many options, which will make it easier for them to make a purchase decision. They will often leave your product page and buy elsewhere.
You may also have to spend more on inventory and maintenance by adding product variations.
You should also consider recommending new products based upon the buying habits of your clients. Facilitate their decision-making process.
There is no need to keep a stock of different product types. You should instead think of products that are useful for your clients.
Takeaways
- Low conversion rates are caused by indecision
- It is better to have multiple products than one.
- Resellers have the responsibility of making buying decisions for customers easy.
Think macro trends in your category
It is important to know how to search for the next big thing. You need to look at the macro trends within your industry.
As a reseller, your job is to anticipate what items customers will need and to recommend them.
Trends based on current events can be a great way to do this.
One example is the growing focus on health and well-being.
As they care for themselves, people are more conscious of the importance of taking care of the environment.
This has led to a significant increase in the number of health products, such as supplements and pills made with natural ingredients.
Biohacking and natural treatments are also growing in popularity.
Amazon has also seen a change in product availability due to the current COVID-19 epidemic.
These are some tools that you can use to examine the current trends in your market:
- Google Trends
- OddityMall
- Industry newsletters
- Product suppliers
You can also find more ideas on what to sell on Amazon here
Takeaways
- Macro trends can help you select and recommend the most effective items for your clients
- It is difficult to predict what products your target client will need using trends
- Google Trends and industry newsletters are two tools that can help you find the best products to purchase.
Conclusion
It doesn’t have to be complicated or difficult to choose the best Amazon products. It is important to select products that solve the problems of your market.
People go to Amazon to make impulse purchases or to purchase products that they are in urgent need of.
You have better odds of getting positive reviews if it’s easier to find the products that they need. Better customer reviews lead to more clients and more sales.
Read More : How to Delight Customers on Amazon
