Online Grocery Business is quickly overtaken, consumers. According to research, the global online grocery marketplace is expected to grow at a CAGR of 23.7 percent between 2020 and 2025. The study suggests that eCommerce online grocery shopping should reach $250 billion within five years.
The top retailers in the grocery eCommerce industry are not only popular among customers. The entrepreneurs/business people to know the frameworks for starting their own online grocery store ordering & delivery business
Business Models to Start an Online Grocery Business
- Choose and enhance (if necessary) the grocery business model.
- Create a roadmap to transform the business model into a nimble, efficient, and accurate business model.
- Establish the target market.
- Separate delivery regions
- Competitor analysis
- Grocery website & mobile apps.
Of all these factors, entrepreneurs or business owners often spend a lot of time and resources choosing the right grocery business model.
Online Grocery Store Business Model:
A business owner starts their online grocery store (website or app) and delivers groceries to customers in a specific city or region. In this business model, there are primarily two actors- 1. Business Owner (admin and vendor of the store) and 2. Customers.
- Hybrid Grocery Business Model:
- It’s a combination of the stock and the market grocery business model.
Online Grocery Marketplace Business Model:
A business owner initiates an online grocery marketplace by a tie with local grocery producers/retailers to sell their groceries in the marketplace. Key players in the business model include 1. Business Owner, 2. Sellers, 3. Buyers, 4. Delivery Staff.
How Online Grocery Marketplace Works?
There are two factors that make online grocery a success:
- Enlist local vendors on your platform.
- Create a powerful delivery network to ensure timely delivery to your customer.
The marketplace owner earns a profit through commissions from vendors. A customer places an order in the marketplace with the payment. The payment is received at the end of the owner of the marketplace. After completion of the order, the seller receives his payment after deduction of the commission.
There are other methods of generating revenue for the marketplace owner. There may be periodic subscriptions that have some offer or discount along with engaging more customers. Secondary income methods may include:
Content presented like the product of the week, the seller of the week.
- Banner Ads
- Sponsored blog content
- Branded merchandise
- Trading data to research firms
Revenue Model of Online Grocery Marketplace Business
Commission – The admin can charge a commission on every transaction of the seller.
Subscription – A supplier must pay a fixed amount of cash to the admin , to register, access, & sell on the grocery eCommerce platform. A provider can select the required subscription plan from a number of available options for upgrade/demote the plan.
Commission on Delivery – On each transaction, the admin can charge a fixed delivery fee from the buyer and delivery boy.
Secondary Revenue Streams:
- On-site promotion for retailers and grocery dealers.
- Hosting banner ads.
- Start a blog and post sponsored content to her.
- Seller user data information to market research firms
Key Features for Online Grocery Marketplace
It is critical that your online grocery marketplace website is fast to load, easy to use, & mobile-friendly, with the following unique features:
Efficient product search
Do you know the most common reason why consumers don’t shop on a Website? It’s not the price, or the poor customer service, or even the buyer’s lack of intention.
Consistent online and in-store pricing
Creating a successful e-commerce program requires offering online customers the same promotions and loyalty benefits as those offered to in-store shoppers.
Add shopping list items to cart
The shopper wants to be able to effortlessly add items from their list to their shopping cart to simplify the process of purchasing their daily items.
A proven retail prospectus is an essential part of any grocery business. Customers are trained to scan printed flyers to identify desired savings, nowadays they seek the convenience of accessing these same transactions through digital channels.
One of the main reasons why shoppers abandon buying online is that the payment process is too cumbersome. The one-page checkout is an infallible way of simplifying the buying process for shoppers.
As shoppers’ purchasing habits continue to evolve, they expect to have the ability to shop online when they want convenience, in-store for immediate satisfaction, & sometimes even a combination.
Challenges Associated with Online Grocery Business
As noted above, the unique challenges presented by this business model stem from the nature of grocery products, which are perishable or intended for immediate consumption.
Storage & Delivery Infrastructure
Ordinary online stores can afford to deal with situations, delivery delays, incorrect delivery & returns. Online grocery stores, that’s going to be kind of inevitable.
The entire supply chain – from farms/manufacturers to warehouses, to customers – needs to be very robust & fast.
There are some measures that can be taken to address these challenges. Some of these include:
- Include a robust Just-in-Time Inventory Management System (JIT) API in your grocery store that automates things to reduce storage costs and waste.
- Team up with a reliable delivery service provider who is confident in meeting your customers’ expectations.
- Segmentation of the distribution network into hyper-local networks to better manage deliveries and accelerate them.
Low-Profit Margins & Quality Assurance
Online grocery stores face the same challenge by providing competitive prices. With much money spent on building & maintaining the storage infrastructure, efficient supply chain, maintaining satisfactory profit margins might become difficult.
There are some of the steps you can take to address these problems:
- Add more non-perishable categories to your store, packaged food, personal care, beauty products, & household items.
- Merge your online and offline grocery business to improve the customer experience and reduce operating costs wherever possible. Here is a breakdown of ways to do it:
- The customer checks the online availability of the products and buys them at the store after confirming the quality.
- The customer orders online and recovers the order at the store (a and b will save the shipping costs).
- Customers visit stores and order online for home delivery.
- Self-check-in stores using technologies (reduce operating costs and enhance customer experience).
Food consumption is a basic human need, and people are increasingly counting on online shopping. Online grocery shopping fits perfectly the current dynamic & despite the challenges mentioned.
Online multi vendor marketplace platform provides the best online grocery store solution for entrepreneurs who find ways to earn more revenue online. And also considering this sector is to become aware of these challenges & know how to manage them by leveraging the right technology, trends, and tactics. And that’s where the job is a valuable resource.