Online shopping has aided Pakistan’s economic growth. Amazon, an e-commerce giant, has recently entered Pakistani markets.

For making informed decisions in all aspects of your life, reliable and up-to-date statistics are crucial. For the purpose of drawing compelling and decisive insights, data must be reliable, accurate, and most sophisticated.

 Statistics on Online Shopping

According to recent statistics, the world will see an increase of 7.85 billion people and 2 billion online shoppers by 2021. Online shoppers have increased in number over the years, and this trend is expected to continue. Therefore, it is the perfect time to start an online store. By 2021, online shopping will make up 19% of all retail transactions in the world.

Statistics on the Reasons for Online Shopping

These are the top reasons why people shop online. In addition, 82% of online shoppers do their research before purchasing a product. Therefore, online shopping websites must provide a positive shopping experience for customers.

They should be able to provide complete and accurate product information to customers. They should also offer high-quality images and detailed descriptions of the products to increase customer trust.

Statistics on Customer Service

Customers will withdraw from buying from shops that do not provide customer service at their best. Likewise, online shops that don’t offer positive customer experiences will soon be gone. Excellent customer service is a key factor in retaining customers.

The Key Point

If they have poor mobile experiences, consumers can avoid shopping online. Therefore, all online shops should have responsive websites that work across all devices.

Online Shopping in Pakistan: Competitions and Opportunities

Online shopping has aided Pakistan’s economic growth. Amazon, an e-commerce giant, has recently entered Pakistani markets. As a result, online shopping is growing in Pakistan. However, some sectors of the economy remain under severe pressure because of COVID-19-led lockdowns. Nevertheless, E-commerce is growing rapidly in Pakistan. According to stakeholders, growth will continue even after the pandemic.

Pakistan’s e-commerce sector has been steadily growing. The number of ecommerce traders who are listed has increased dramatically over the past few years. The COVID-19 crisis brought new success to the industry. As a result, contactless selling and buying are becoming more popular.

The State Bank Of Pakistan Releases Ecommerce Data

The State Bank of Pakistan has released data. These data reveal that Pakistan’s ecommerce market experienced an increase of 33.3 percent in value and volume year-over-year during fiscal 2020. 

Data from the Central bank show that e-commerce revenue rose by Rs2.3 billion to Rs9.4 billion in the fourth quarter of 2020. This increase brought the annual income up to Rs34.8 billion rupees.

Online Shopping in Pakistan- Devices Wise Data

According to data from last year, mobile phones’ contribution was around fifty percent of all transactions in Pakistan. Pakistanis spend more on their smart phones when they shop. This data shows that mobile users spend an average of Rs 9.695 per order. For desktop users, the average order value was Rs 9,164. Tablet users’ average order was Rs 4,789.

It is also noteworthy to contemplate the type of device. For example, iOS users spent more than Android users. They spent an average of Rs 14,510 and Rs 7,467, respectively.

Age Groups Wise Data

According to the report, online shopping in Pakistan is dominated by women (41%), (59%). The information also included an analysis of age groups. 56% of online shoppers were between 25 and 34 years old. 23% of online shoppers were aged between 18-24, while 14% were aged between 35-44. The remaining seven percent were only for people 45 years and older.

Geography Wise Data

Geographically, Punjab contributed 55% to Pakistan’s online shopping purchases. Sindh was responsible for 36%. KPK, Balochistan, Azad Kashmir, and KPK shared the remaining 9%.

The report also revealed city-wise share. Karachi holds the largest percentage at 24%. Lahore comes next at 17%, followed by Rawalpindi (11%) and Islamabad (10%). Multan, Sialkot, and Islamabad are other major contributors to Pakistan’s online shopping.

Month Wise Data

According to this research, December is the most popular month for online shopping in Pakistan, followed by November and October. This research shows that the average order value in these months is Rs. 9,945, Rs.9,577, and Rs. 8,348 sequentially. On the other hand, the lowest number of shopping activities was observed in March, which saw an average order value of Rs 6,320.

November ranked as the best month for online shopping. This month contributed 19.3% of the total transactions. 

October was the second busiest month, with 11.3% of transactions. 

Days Of The Weak Wise Data

Research shows that Monday and Friday are the most favored days for mobile and desktop users, respectively. In addition, these users both prefer peak sales between 12:00 PM and 06:00 AM.

Five Popular Categories for Online Shopping in Pakistan

The analysis revealed five major categories of online shopping in Pakistan: 1) Clothing, 2) Food, 3) Footwear, 4) Travel, and 5) Electronics.