Do you want to fetch more leads to grow your business? Then it’s suggested that you use compelling professional videos in your blog posts to increase audience engagement!
Once you start using professional videos in your blog posts, you may experience a significant increase in engagement from your readers. Check this article to know everything about using professional videos in your blog posts. In addition, you will learn what types of videos work best and how to make sure your videos are effective.
Let’s dive into the topic and get to know more!
Why use video content in your blog posts?
Here are some benefits of using videos in your blog posts:
- Professional videos comprise visuals that help the audience understand complex topics.
- With videos, it becomes easier to communicate and connect with your audience. Professional videos help to increase engagement and recall.
- Google prefers videos as blog posts with videos rank higher and faster in SEO than topics without video content. Web pages are 50% more engaging when videos are included.
- Professional video content can help build trustworthiness in a potential customer.
- You can access video content on your PC, smartphones, anywhere and everywhere.
- A video is more than just an aesthetically pleasing addition to your site. It increases the amount of time users spend on each web page by over 100%.
With technology taking a fast pace, creating a video may seem to be a difficult task, but there are a variety of video trimmer apps available these days. With the proper use of these apps, you can create fascinating video content with pictures, stories, and audio added to the background. Video content with the appropriate subject matter and storyline will surely attract your audiences.
Top 5 ways to increase engagement by using videos in your blog posts
Use a video as an appetiser for your post. Video content can be a great way to engage your audience and make them excited about what you are posting on social media. This way, it becomes likely that your target audience will continue going through the exclusive content as soon as they see your video posts. Several factors can prove that videos could work well for blog posts, such as:
1. Publish tutorial or explainer videos
Various tutorials/explainer/how-to videos are seen on YouTube nowadays. They are easy to create and help businesses briefly explain products/services to their viewers. Moreover, it is believed that over two-thirds of people prefer visual learning materials.
Video is an excellent medium for teaching people. Studies have proved that videos make it easier than text alone. It is perceived that textual content makes it challenging for the viewers to understand at first glance. However, videos help deliver the right message to your audience in the exact same tone.
2. Create video summaries of your blogs
With today’s technology, video content is a great way to keep your audience engaged because they tend to watch more videos and share them on social media platforms. Keeping readers engaged is crucial if you want to increase traffic and conversions. You may even want to create long-form blog posts from scratch just so they are perfect enough for video consumption.
Many people don’t have time to read long blogs, so incorporate specific, crisp, short videos to attract viewers. So, creating a short video with the help of a video trimmer tool and sharing it on your website or any other social media platform will help you see astounding results by increasing engagement and capturing a larger market share.
This way, you will be able to connect with a broader audience, and customers will have a look at your brand/product, helping you further generate more leads for your business.
3. Add question/answers or review videos
Creating product review videos or adding questions and answers is an excellent way to interact with your existing customers when they visit your web page. You can create a list of the most common frequently asked questions and incorporate the answers to all those FAQs in your videos. It will help draw the attention of larger audiences to your video content.
User-generated content is also important when developing strategies to boost ranking on Google searches or add credibility on social media networking sites like Facebook or Twitter. People share their thoughts about business/brands based on what they see online.
Creating content, including testimonials or reviews, help to enhance the products ‘image by turning viewers into potential buyers through word of mouth marketing.
4. Use videos to promote yourself and the brand/business
While promoting your brand/products, it is equally important to showcase yourself as the entity of the particular brand. Viewers need to know who you are and what you do because, in the end, everyone tends to look for the authenticity of the product and brand.
Describing your brand through a short video while promoting your products can increase the audience’s trust and enable you to communicate with them better. It will not only help you expand your audience’s reach but facilitate you to achieve more prospects for your business.
5. Include an existing video in a blog
Incorporating videos into your blog posts will give them more life and make the page extraordinarily interesting for visitors. Connecting to relatable topics is a great way to add value to viewers’ lives.
It engages readers looking at one specific point in time or browsing through various sources of information simultaneously! You don’t have to create a custom video for every text-based post. Instead, you can utilise videos relevant to the topic discussed in your blog posts or articles on social media platforms such as Facebook Live.
These videos empower viewers to feel more engaged when offered additional content while watching one live stream of another person.
Videos are a great way to increase traffic, boost conversions and increase sales of your products. However, it is only when you have succeeded in making intriguing and eye-catching video content.
If you need any help in creating videos or want tips on how to improve your sales strategy, let us know; we are here to help you.
Did you find this blog post helpful for your video marketing endeavours? Let us know in the comments section below!
