HATIL is a Bangladeshi multinational furniture brand. Today we will talk about HATIL – A successful brand journey.
Let’s jump into the deep:
History of HATIL Furniture
HATIL furniture started its journey as a small timber industry in the year 1963 named H.A Timber Industries Ltd. It was founded by Late Al Haj Habibur Rahman.
It has started its first furniture production unit in the year 1993 in a 5000 square feet rented place at Kuril. Due to high demand and quality, it started its 2nd production unit. It was also in a rented place in Shyampur Industrial Area, Dhaka.
These production units were not enough to supply the high demand for its products. It started another 4 shades for furniture production in the Farashganj area, Dhaka.
In the year 2006, HATIL started its first production unit on its own land. The land was 12 bighas in savar, near Dhaka.
In the meantime, HATIL became a very popular furniture brand among Bangladeshi. The demand for its products was increasing and it started many sales outlets across Bangladesh.
At present HATIL has 75 bighas of land where there are 2 production units are running.
About HATIL Furniture
HATIL is using the most modern and state-of-the-art technology in its furniture manufacturing plant. All of its types of machinery are from Germany, Italy, Japan, and the USA.
Outstanding product quality and design backed by unique customer service are a few traits that helped HATIL lead to being in the front. It’s worth mentioning that to ensure the best possible quality HATIL has been practicing Japanese Quality Management Philosophy “Kaizen” since 2007. And, being an environment-sensible company.
HATIL became a Green Operations Champion for its success in adhering to global environmental parameters and using eco-friendly materials in product manufacturing in 2013. The award was presented by HSBC Bangladesh and The Daily Star.
Since 2009, HTIL has been producing its own furniture from imported oak and has obtained an FSC certificate from Germany. The FSC certificate proves that wood production does not harm the environment.
Gradually, HATIL furniture establishes itself on the export market. In 2013, HATIL opened its first overseas store in Australia. In the same year, they began to export furniture to the Middle East under contract with the American furniture brand “Paul Roberts”. Now they are exporting their products to India, Nepal, Canada, the USA, Egypt, and many other countries.
Why HATIL Becomes So Popular
First of all HATIL furniture always provides high-quality furniture to their consumers. They never compromise with the quality. It always uses the best quality raw material for producing furniture.
Secondly, their design is just extraordinary. Its furniture looks smart. Using HATIL Furniture makes the home and office interior just gorgeous.
Thirdly its polish is just awesome. Their polish last for a long time, which means you don’t need to invest in the polish of the furniture after a few years.
HATIL’s after-sales customer support is just top class. Where most of the furniture brands don’t offer any post-sales customer service, HATIL offers the best customer support after-sales.
HATIL is also offering custom project solutions. This is another reason to being popular among the consumers.
Behind The Success
There are many reasons HATIL became a successful brand. Here I’m sharing some points:
Large Portfolio
HATIL always valued the taste of consumers. HAITL’s portfolio includes a wide range of furniture to meet the needs of consumers of different ages and classes. It is innovating and the designing team is continuously trying to innovate new products to add their portfolio. In addition, its eye-catching design also helps to improve brand success.
Also Read How to Protect Wooden Furniture
Manufacturing Process
HATIL uses advanced technology for its production plants. Its production units are run by trendy CNC machines, the latest software, and AI.
The exact cut will be made using software-based robotic technology, which no longer generates waste. The finish of the furniture is also quite perfect. Hatil follows the Lean manufacturing process. During this process, the company wastes a lot} amount of fabric while allocating resources and working properly, without generating additional costs at any stage of the assembly process. Therefore, the company is able to guarantee the best quality in all its furniture while being extremely efficient.
Shopping Experience
The shopping experience is always very important for the success of a brand. HATIL opens many stores in Bangladesh, India, Nepal, Australia, the USA, Canada, and the Middle East. You can also buy their products online. It is also running a virtual showroom for its consumers. HATIL furniture is also available at Amazon. It is also using the latest software for its stock management, order, and delivery process.
Building Consumer’s Confidence
HATIL is continuously trying to improve its consumers’ confidence. While other furniture brands are offering discounts for promotion purposes, HATIL is offering after-sales service. After-sales service builds consumers’ confidence as well as a long-term relationship.
End Words
If you are an entrepreneur and want to build your own brand, you can follow HATIL’s policy.
