The year 2021 has created a spark in the future of eCommerce with the result of the Covid-19 pandemic. We have seen a huge surge in online shopping during COVID-19 lockdown and quarantine sessions. While the other industries and sectors were affected globally, eCommerce had seen its one of biggest growth, and the statistics seem to grow at the same pace. This has opened a lot of opportunities for eCommerce and people started to buy other products online which they were not used to before, from automated working to AI (artificial intelligence) and VR (virtual reality) introduction. Some experts are making predictions for eCommerce that it is in a state of paradigm shift these days.
The recent changes in eCommerce have forced multiple businesses to change the way they were doing business for a long time. One day delivery is renown by the giant business for edible items with prime delivery But, the same was not possible during the pandemic state. The company remained focused on the emerging trends in eCommerce & brought “Amazon Scout”. It is an automated electric delivery system that rolls at the sidewalk and makes successful delivery to customers. The drone delivery was one other trend in such regard. This ensures that the eCommerce market will be witnessing more such trends in the coming time.
Latest Emerging Trends In eCommerce
Below mentioned are some of the trends related to the industry that will be responsible for eCommerce growth in 2022:
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Voice-based online shopping
No matter where you are, just use voice search for browsing or purchasing products online. It is one of the eCommerce trends that allow users to simply speak and find the perfect product and services in the easiest manner. There are a lot of gadgets available on the market that simplify the eCommerce shopping complexities and revolutionize the norms.
We all can witness voice search as emerging trends in eCommerce in Apple’s Siri and Amazon’s Alexa. Google assistant is one other addition to voice-based trending products. If we look at the stats, the voice assistant market is about to reach $4 B in 2022. The voice products shoppers are increasing, and hence it is becoming one of the potent trends. This brings the opportunity for the online shop owners to integrate the voice search technology and optimize the website accordingly to rank better. The improvement in the Google SERP will boost the traffic and ultimately sales/revenue.
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Increasing demand for personalized products
Customer satisfaction matters a lot for the online business, and hence every eCommerce business should look for the latest eCommerce trends to gain success. One way is to personalize the products and make the customers happy with the servicing. As they say, a satisfied customer can be a lifetime prospect and a great referral for the business. Take the instance of Nike company’s custom designer tool on their website. the colours and design are allow by the user the creative design shoe and order it. This trick has been the prominent pillar behind the eCommerce growth of the company.
We can easily find the predictions for eCommerce and witness that companies are even adopting them as well. The eCommerce stores are choosing personalization to gain the customer experience. It will even strengthen the brand value and loyalty.
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Easy customer management with chatbots
The small scale and mid-size businesses in the eCommerce domain must focus more on customer servicing. The reason is quite obvious that they are looking for a way to gain customer satisfaction. Customer support plays a vital role in framing the success of any online venture, and chatbots can be the most suitable way to guarantee eCommerce growth. The customer queries will keep on increasing, and handling them in a more automated way can be highly lucrative for the business.
Listening to queries is one thing and solving them is a critical factor for an eCommerce business. That’s where chatbots come as emerging trends in eCommerce. The best part is that the company does need not invest a lot of money in hiring thousands of customer representatives. Rather they need to pay a nominal charge, and the chatbots will be available on the website with predefined answers with a quick reply back. It is definitely among one of the leading eCommerce trends that are adopted by a lot of ventures these days.
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Omnichannel Selling
Customer acquisition is the key factor of online business success. Focusing on omnichannel selling is one such trend that can allow you to put entire efforts in one place and get easy success. Customers will start coming to your business on their own & asking for the products and services.
However, this tactic has certain drawbacks, too. As your business might be missing some other customers that might have been interested in the services. But, they were missed due to this one of the emerging trends in eCommerce. If we believe the statistics, around 84.9% of customers will not make a purchase unless the item has crossed them multiple times. At the same time, some data shows that 37% of users prefer social media channels to get to know about the brands.
If you are able to extend your business reach to a potential social media audience. A lot of leads will be waiting for you. All major eCommerce giants like Amazon, eBay, etc.. have made the best use of the social media channels resulting in their success. Expand your business reach among social networks and start visualizing the quick growth in conversions and sales.
Bottom Line
Hence, we can clearly see that the future of eCommerce is revolutionizing the norms, and businesses must remain in sync to guarantee their success. The online shopping industry is bringing loads of opportunities for businesses and merchants. All it requires is a swift push in the right direction to maximize the results.
