How to Create Amazon Deals in 2022

The ability to achieve a 60x growth of sales and a 150x boost in traffic to listings and an increase of 80x in orders is not an easy achievement. However, as surprising as it may be it’s the results that Kaspien’s Amazon marketing experts have witnessed during the time they run Amazon Deals.

You may be looking to sell off stocks, boost enthusiasm for a new item, or reward purchases during an occasion or holiday, opting to set up Amazon Deals can be a profitable method to increase the number of visitors and sales.

What Are Amazon Deals?

Deals comprise a significant part of shopping on Amazon. They are a great incentive to buy particularly on high-end and expensive items.

Amazon is the primary source of terms used in deals, but sellers can choose which deals to promote. There are three kinds of offers, all of which are suited to different purposes such as 7-Day Deals, Amazon lightning deals as well as Deal of the Day.

The Deals Dashboard

Deals are posted on The Deal Dashboard. On your dashboard, you will be able to view the list of available deals in your catalog or look up the specific ASIN. The dashboard shows:

  • What kind of deals can the ASIN is eligible for?
  • The date that the deal is expected to be made available
  • The cost at which the product could be sold within the offer
  • The minimum amount of goods that must be allocated to the deal, but you can increase it (once the offer is finished when the deal has ended!)
  • What will it cost you to operate

Let’s take a look at the different kinds of deals that are available on the dashboard.

Requirements for Amazon Deals

To be able to host a deal, vendors must be able to provide a minimum of five ratings for feedback from sellers each month and an overall rating of a minimum of 3.5 stars. 

Keep an eye on an Account Health Dashboard and the Customer Feedback Manager to ensure your ratings remain adequate. The product promoted must be able to:

  • Do you have a sales history recorded in Amazon stores?
  • Minimum a 3-star rating for the product. 
  • Incorporate many variations in size, color, shape, etc. 
  • Do not contain a restricted product or have a negative or offensive nature.
  • New in excellent condition.
  • Prime-eligible in every US state as well as Puerto Rico
  • Conform to customer product reviews policies
  • In compliance with the pricing policy
  • In compliance with the terms of deal frequency.

Lightning Deals

The Amazon Lightning Deals are some of their most popular types of advertising on the market. The deals are quickly over with a maximum duration of 6 hours before when it expires. The deals are accessible to shoppers via their “Amazon’s Deal” page.

Amazon lists the remaining time and the percent of units that are still available in the sale and creates a sense of urgency, which encourages customers to buy while the cost is reasonable.

By increasing the speed of sales, Lightning Deals also improve the organic rank of products which means that regardless of when the contract has ended the product is more prominent in comparison to before the deal. 

This can create an overall halo effect for the product and other related products, resulting in increased sales.

The effects are amplified by focusing these products on advertisements, drawing more attention to the offer. 

Make use of Lightning Deals to improve brand awareness, increase sales incrementally increase sales rank, beat an entry into the Buy Box, and move slow-moving inventory.

The fees range from $150 to $600 per ASIN, contingent on the season and the type of product. You can expect deals to go up in the wake of major Amazon events, like Prime Day and Cyber Monday.

Deal of the Day

They are like Lightning Deals but have a longer time frame. Their title suggests, are offered for 24 hours and can be located on the “Today’s Deal” page. 

They are marked with the orange “Deal of the Day” symbol, which is displayed over the price that is discounted.

The distinction with Deal of the Day is that they are not arranged via Deal Dashboard. Deal Dashboard. They are managed by an Amazon Account Manager who is on invitation only. 

There isn’t a fixed price, however, Amazon will only make available the deals to sellers who have an established track record of high sales.

Amazon 7-Day Deals

These deals are listed on the “Amazon Deals” page and are awarded a “Limited Time Deal” badge on the search engine result page (SERP). 7-Day Deals are offered with an average base price of approximately $300.

For large sales events like Black Friday – this fee could be as high as $1,000. Because of this price variation, it’s crucial to take your anticipated revenue and budget for promotions into consideration when planning the deal.

How to Create Deals on Amazon

The procedure for creating deals is relatively simple. Go to the Deal Dashboard and click the button on the upper-right corner, which is marked “Create a New Deal.” Amazon guides you through a straightforward four-step procedure.

Select Products

When you begin the process of a new deal beginning a new deal, you’ll be in your “Select Products” section. You can scroll through the entire list of deals you can run and search for the kinds of deals, or find specific ASINs.

The table will inform you of the date on which the deal will be running as well as the price included in the deal and the minimum number of units to be allocated to the deal as well as the fee that is charged to the brand to run the deal. 

Select “Select” next to the deal you’re interested in.

Schedule Deal

The next screen provides you with various dates or dates, by the type of deal you want to execute. Below each option will be the price of the offer. The prices will differ in terms of date more in the case of major holidays or special events.

Configure Deal

Third step: establish the terms of the deal. Decide which variants you will be included as part of the offer. Amazon says on this page, “Include as many product variations as you can to avoid rejection of the deal.

For certain products that are not listed, at least 60% of the variations must be part of the deal however this may vary according to the marketplace and the time of year.”

The price for the deal will be the highest amount you are allowed to charge when running the deal. However, you can set it lower for more substantial discounts.

Review and Submit

On the last page, you’ll have the chance to go over all the specifics of the deal. You’ll also be shown a sample of how your offer will appear to the consumer. The only thing left to do is send the offer.

Recommended Guide: Everything you need to know about Amazon FBA.

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