Animated video production companies – what started initially as a means to produce cartoons for children has now become a flourishing market with a need for high quality animated content for businesses. To read a little more about how animation video services evolved over the years, you can click here.
With videos becoming an integral part of our everyday lives, there is a growing need to make your videos stand out from the clutter. Animated videos have always been attractive with its colourful and visually-pleasing elements, so combining this element with the explanation of your product or service increases the appeal of the services you offer. In this article, we will see in detail how animated explainer videos help your business and how a video animation company can help you make a compelling animated explainer videos.
How do animated explainer videos help your business
They are attention grabbing and boost your brand awareness. Animated videos are colourful, visually appealing and simple enough to steal the attention of anyone scrolling past them. Most people consider animated videos a form of entertainment therefore, it gives them a better user experience. It also allows them to get to know your brand and the services offered thereby boosting your brand awareness.
Helps you rank higher on Google
It is well known that Google loves videos. Google’s SEO algorithm can be unpredictable but there is enough proof to show that if you have a video on your landing page, then you’re more likely to rank higher. There is about a 53% chance that you might even appear on the first page of Google’s Search Results. Since an animated explainer video would normally be about 30 seconds or more, the amount of time a user spends on your website drastically increases. And the longer the user spends on your website, the higher it will rank.
They are a powerful selling tool
Besides boosting brand awareness, animated explainer videos can also help communicate your USP, and value proposition better. Around 80% of people like to see a visual of the product or service you’re offering before deciding on purchasing the product. So they are a powerful selling tool which will give you a high return on investment (ROI).
They can turn complex ideas into simple visuals
Explainer videos have the ability to break down complex concepts into easy and simple visuals for better understanding. Be it the inner workings of your product or the services you offer, they can be easily translated into simplified animated videos. A good video will provide valuable information in a short amount of time and keep the audience engaged. When done correctly they can even explain your entire brand vision in a concise and compelling manner.
They make your brand trustworthy
When animated videos enlighten the audience to make informed decisions, the brand gains the audience’s trust for their effort. This is further strengthened when the brand’s ethics and ideology are well portrayed which helps the audience understand the brand better. When the audience trusts and understands your brand, they are more open to the services and products you offer.
They are easily shareable and can go viral
Since video content is very popular these days, any material that interests the audience will be shared using the different platforms available. With the help of a good animation company the videos can even go viral. The company will optimise the video for different platforms so you can achieve the results you set out for.
Video animation companies and how they can help you?
Hiring video animation companies are the best bet for you if you do not wish to spend your resources in hiring an in-house design team and lose focus on your business. Video animation companies take care of all the processes involved in making a high quality video that meets all your requirements.
They take care of:
Research: The first step of the process is research. The agency would have a briefing with your brand to formulate an idea for the video. The research team would ensure that your concepts, products or any particular requirements are well understood. The research also helps figure out the best strategy that would work in the current market scenario and ensures that the message you wish to deliver is conveyed in a suitable manner.
Scriptwriting and content creation
Once the idea is formulated, the content for the video needs to be made. For each image used in the video, the concept has to be explained perfectly. And it is important that the message intended is delivered in a simple and comprehensive manner.
Storyboarding
Storyboard is basically like a comic strip. It shows the sequence of the video and how each scene will play out. This helps the stakeholders understand how the video will play out and allow for any changes in the sequence before beginning the actual production.
Illustration and animation
Once the script and storyboard is done, the agency will move on to the illustration. Different styles of illustrations will be presented to the clients for them to choose from. Once finalised, all the required elements like character, icons and backgrounds will be illustrated. The motion graphics and animation team then proceeds to animate the necessary elements to convey the final message.
Post Production
The post production is the final stage and it involves editing, sound mixing, narration, adding graphics and background music. The end product is then sent to the client for their feedback and any changes requested will be done.
Also Read: Digital Marketing Services In Lahore
Conclusion
Video marketing is essential in the present scenario to reach your target audience. A good animated explainer video does so much more than just marketing your products and services; they can help you build a connection with your audience and keep them coming back. And a good video animation company can be the right way forward. They will ensure your message is conveyed in the most engaging manner and that you achieve the results you desire.
