In 2021, having a business website is a must. Whether you have a cloth shop or a local restaurant, or you are an online service provider or a global brand, your website is your digital persona.
As more businesses are switching to the digital workplace, there’s no way your business can survive without a website. But the thing is, not everyone knows how to code a website, or make changes in the code in order to change content.
Fortunately, content management systems have made this easy for non-techy people. For small businesses and large corporations, a content management system is like the beating heart of the company’s digital presence.
Someone with no knowledge of HTML and web development coding can employ a range of document types on a website. Fresh information about the business can be updated on the fly. And much more!
6 Reasons to Invest in a Content Management System
1.No Need to Hire Someone to Manage Your Website
If you are a small business, operating alone or with a team of three to four people, you have to manage everything on your own. And if none of you have a programming background, you won’t know how to log in to your website, how to update content, upload products, etc.
And eventually, you will have to employ someone to manage your website. But if you invest in a content management system, you can save this cost. It will be a one-time investment and you will be able to control everything on your website.
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Make Changes on the Fly
Imagine having to dig into HTML, only to insert a paragraph. People who have managed HTML websites can relate to this struggle. Updating content on your website becomes a mundane task.
And there’s always a risk of error. If you make any changes to the code here and there, some functionalities can stop working.
A content management system allows you to make quick changes. In case you have an e-commerce website, you can upload new products, add new images, update prices, create offers, and much more on a daily basis.
You won’t have to worry about messing up your website code. A simple click will direct you to the relevant page and content area.
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Customization Options
Content management system brings with it dozens of customization options. You will be awe-struck to learn how you can change the look of your website without writing a single line of code.
This flexibility introduced by CMSs is the reason why we have so many e-commerce stores, portfolio websites of individuals, and bloggers today.
Besides updating content, you can change the background of your website, location of the menu bar, install plugins and extensions for the site’s security and social sharing.
A WordPress CMS offers plugins for:
- Shopping carts
- Contact forms
- Email list management syncing
- Spam protection
- Image compression
- Extra security
4. Easily Accessible
If you choose a cloud-based CMS, you enjoy 24/7 accessibility from anywhere. For example, a team of 5-10 people is managing the same website. One person is responsible for updating the text content while the other one uploads the images.
And someone else takes care of the plugin installation and other small technical tasks. If your CMS is cloud-based, each of you can make changes to your website from their respective computers — regardless of their location.
Had it not been for the content management system, each member would have to communicate with the others before making any changes. And a single mistake would mess up the whole code.
When determining which digital properties will work best for your organization, it’s important to keep scalability in mind. That way, you can keep pace with the rapidly changing landscape of digital experiences and content delivery networks (CDNs).
Managing and storing content for products, articles, and more impacts overall web and app performance in addition to conversion and accessibility. For this reason, businesses should assess their needs and perhaps consider an option other than a traditional content management system (CMS), which we’ll get into in a bit.
In today’s digital landscape, it is essential to serve up the right content and touchpoints at the right time. So, it’s no surprise that most global sites use content management systems in some form. In fact, according to a recent report, global web content management tools accounted for $4.9 billion in 2017 and are expected to reach $14.2 billion globally by 2024.
5. SEO Made Easy
Someone who has no idea about digital marketing has to spend time understanding the science of search engine optimization — aka SEO. And imagine having to optimize your website without a content management system.
From writing meta descriptions to updating existing content, making images SEO-friendly to analyzing the readability of content, SEO would be painstaking.
However, today, if you have no advanced knowledge of SEO, you can install a plugin like Yoast SEO ( or any other, actually there are quite a few SEO plugins available for WordPress users) and take care of every factor that impacts your website’s visibility.
These plugins save your time. You don’t have to search for the meta title area in the code, or manually check the keyword density. Likewise, there are plugins available to boost the page speed on your website.
All in all, it’s getting harder to find a place in top rankings because people no longer need to hire an SEO agency for small businesses to rank their sites.
6. Website Analytics
A content management system makes monitoring campaigns easy. You can track the engagement across your platform to learn what’s working and what’s not.
A CMS like WordPress integrates well with the most popular analytics tools, particularly Google Analytics. So you can measure the KPIs right from the dashboard.
Takeaway
Irrespective of the size of your business, if you have a simple website, do consider investing in a content management system. If you want to create a custom CMS as per your requirement, hire a web development company to create one for you. But don’t stick to the traditional HTML site as that can be really hard to manage.
