We bet that you might be willing to pay for watching YouTube videos anytime, right? Well, it would be quite surprising if your answer is NO. We might not be wrong in this aspect since millions of people nowadays watch YouTube video every day.
And the good news is that why not? Because they can! Watching videos on YouTube is free. But you need to know that the capability of using this site for free is incredible.
YouTube marketing is one of the best kinds of promoting strategies that exist today. So, websites using this site for video marketing certainly get better opportunities with practical benefits. Here, the Knoxville SEO company agency will offer you a video production service that can let you stand out among competitors.
So, let’s just get started and take a look at these amazing and interesting YouTube Statistics that we have prepared for you below.
General YouTube Statistics
In the last couple of years, YouTube has been the most extensive for video streaming. It is no less than a miracle how this single site dominates the internet with its astonishing features.
There are 1 billion unique users monthly. More than 30 million are of these users who watch videos on YouTube every hour from this amount of monthly users. And, during peak hours, more than 50 million people are watching videos on YouTube. And if we look at the total number of users throughout the day, they even gain more than 100 million views.
One of the most exciting parts, these numbers are going up day by day.
YouTube Marketing and Ads Statistics
Well, YouTube Statistics for 2022 is not complete without talking about the Marketing and Ads of this site.
As we know, it is now serving ads in videos, and its service is not limited to only little-known channels. It also serves ads on the video content of popular TV shows, movies, and everything else. Therefore, the ad revenue of this site is not limited to these countries only.
If we talk about the CPM (cost per mile) of these ads, they are quite high as compared to other sites.
In addition, many SEO agencies now help companies market their products through YouTube videos. And the SEO service of these agencies is not limited to only smaller businesses. In fact, even large companies utilize their services because it gives them better opportunities with enhanced benefits.
YouTube Video Marketing Strategy Statistics
YouTube is a platform where businesses can easily advertise their products and services with the help of effective strategies.
For example, using keywords for indexing is quite effective in many ways. In fact, it is one of the most popular strategies of YouTube Marketing.
If we look at the statistics of keywords used in YouTube videos, we can see that most of the keywords are less than 4 words. And when it comes to tagging the videos with relevant keywords, more than 70% of YouTube videos are tagged with relevant and popular keywords.
So as per the statistics of views for keywords, we can say that more than 50% of views are generated by keywords that contain 2 words. So if you don’t have enough customers, you need to take help from a marketing agency to gain one.
YouTube Statistics Trends You Should Know in 2022
YouTube Will Own the Future of TV Viewing
It is estimated that the number of YouTube users will grow up to 1.8 billion by 2022. From this fact, it is easy for us to understand that YouTube will become the main competitor of TV.
It is quite interesting, right? But this is true, and many users agree with this fact. So YouTube would have almost twice the number of users who are using a TV for watching videos.
As we all know, Google is quite popular for its search engine, and it also owns YouTube. And if we do a survey, we can easily say that YouTube is the most popular video-sharing site.
So, it is obvious that people are watching videos on YouTube rather than TV because they can get all the benefits on this site.
Viewers are watching 8X more live streams than on-demand videos
YouTube’s live streaming feature has made it easier for people to connect with others in real-time. And that is why viewers are spending more time watching live streams than on-demand videos.
According to YouTube, 100 million hours of live videos are watched every day, and it is increasing day by day. Social media recently drove the live streaming platform. And if we take a look at the statistics of live views, YouTube’s live video sessions grew three times faster than its on-demand videos.
Live stream gaming is the fastest growing video category on YouTube
As we said earlier, people are spending more time watching live streams; it is interesting to know that the category of live stream gaming on YouTube grew by 50% in 2019.
And we think it is easy for us to understand the popularity of live stream gaming because the highest number of viewers on YouTube are young people. Many people between the ages of 18-34 prefer playing games on live streaming platforms.
So, if you are a gamer and want to earn money through live streaming platforms, this is the right place for you.
Beginner videos are more popular than ever on YouTube
In the future, it is expected that a large number of new people will be using this platform for sharing products and services. As per YouTube, more than 1 billion people visit YouTube to learn new things.
And that is why beginners are getting a huge response from viewers, and this thing has made beginner videos more popular than ever.
As a beginner, if you can create high-quality video content and upload it on YouTube, then you will have the chance to get more exposure.
Conclusion
YouTube is the best source of video marketing, and if you want to make money through this platform, then it is said that you should focus on video marketing. Therefore, we presented some interesting facts about YouTube to make you aware of this platform. And if we talk about the current statistics, it is said that YouTube is becoming more popular than ever.
Knoxville SEO company are providing YouTube marketing services to popularize your videos. Your business would grow to a new height after hiring a reputed agency.
