In the past few years, mobiles have evolved from being a communication device to an advanced business tool. People are getting addicted to their smartphones because of the content they can hold. According to Statista, mobile apps are estimated to generate around 935 billion dollars in revenue within 2023.
The significance of mobile app development for businesses has become a necessity to survive in the market. Mobile app advertising has also gained a place in the marketing sector to expand its reach and generate relevant brand exposure.
App development has certain benefits to engage customers and comprehensive insight into your services/products. As a business owner, you can’t afford to ignore the benefits of mobile apps.
Improves brand accessibility
Mobile apps improve brand accessibility. It helps businesses to send updates and notifications about their products or services from their apps. Customers can find all the information in a single click, talk to any representative from the brand, interact and build a strong bond. You can also offer coupons to your old customers from the phone app.
Building brand recognition
Mobile app development is a coherent way to create brand awareness. An app can do a lot of things—it can be a webstore, an information centre, functional, stylish, fun. You have all kinds of liberty in how you want to represent your brand. There is nothing better than an app to acclimatise your customers with your products. The more customers you get, the more they are involved with your app; you can patronise it. This is known as the effective frequency in advertising.
Increase the sell-through
Analysis has suggested that people are likely to spend more time on apps than on websites. This is because apps are way more interactive than a website. You can increase your revenue with in-app advertising, display ads, video ads, and so much more. Developing a mobile app can benefit you in the long run for new customers and further business collaborations.
Getting ahead of the competition
Not everyone is developing an innovative and efficient app. The concept of mobile apps for smaller businesses is still rare as it involves ‘the big leap.’ However, creating a fantastic mobile app isn’t a super complicated job now. With companies like KOL Limited, it can be done efficiently without having to burn out every savings. A mobile-friendly app is a way to surprise your customers and staying ahead of the competition. Forward-thinking is the future of business.
Unique retail experiences
The retail industry is extremely hard to penetrate. Enabling retailers to stay ahead of customer expectations can be easily fulfilled with mobile apps. There are so many businesses that are primarily based on phone apps. The digital process of market investment, promotions have cut down store costs by a lot. This reduces the overhead cost of typical brick and mortar business in terms of rent, maintenance, taxes, marketing, etc.
Enhancing customer engagement
As discussed before, apps are more intimate and interactive than websites. It creates a direct association between the brand and its customers. This allows for direct communication and marketing. By installing app notifications, newsletters, ads, customers can get direct information from the brand. All of this creates brand loyalty and customer engagement.
Allowing various services and payment
Mobile apps can provide service to a sea of industries. From food, healthcare, salon, spa, there are so many ways you can achieve your target customers with mobile apps. All you need is to remind them to update and book the service or products.
Mobile payments have also become so popular. Most people are comfortable with online payments. You can integrate payment options in the mobile app to create a faster, user-friendly, and secure gateway for your customers.
Thus, it cannot be denied that mobile apps have made it easier for customers to order products, find information and entertainment within lighting speed. And it is time for small businesses to take the leap!
