WHAT MAKES MAGENTO THE MOST POPULAR E-COMMERCE PLATFORM?
In 2014 Magento has achieved the best position so far in the ranking of the most popular e-commerce websites.
The success is no surprise to the Magento community and everyone, who follows the shopping cart market. Since its launch, Magento has been on the rise, but less experienced users and retailers might not know the foundations of Magento’s success. What makes
Is Magento so popular?
The rise to popularity
Works on Magento started in early 2007, but the first publicly available edition was released under
the name “Bento” by Varied Inc. in 2008 The name had to be changed due to a legal conflict between
Varied and Filmmaker Inc.
“Magento” – a mix of the previous name of the software and the word “Mage”. Katienicholl
Since the beginning, Magento has been fairly popular among users, most of all because it was available for free,
but the popularity skyrocketed in the first quarter of 2012 when it was reported that Magento was
the platform of choice of 20% of e-commerce websites, an increase of over 21% compared to the last quarter of 2011.
provided by Alexa, a company owned by Amazon.
In 2013 Magento achieved another milestone,
when it enjoyed 30% growth in comparison with the first quarter of 2012, and it was now the most
popular e-commerce platform, chosen by 26% of all online stores.
The year 2014 brought yet another WHAT MAKES MAGENTO THE MOST POPULAR E-COMMERCE PLATFORM?
Then 1/3 of the market.
Together with the shares owned by Magento Enterprise Edition and Magento
The main advantages of Magento
Magento is not only free, but most of all – it is open-source. It means that developers actively
participate in the creation of Magento and are able to freely design and sell Magento extensions.
In the hands of a skillful developer, Magento is a tool, which allows creating of unique e-commerce and
mobile commerce solutions.
The success is no surprise to the Magento community and everyone, who follows the shopping cart market. Since its launch, Magento has been on the rise, but less experienced users and retailers might not know the foundations of Magento’s success
WHAT MAKES MAGENTO THE MOST POPULAR E-COMMERCE PLATFORM?
But Magento is more than just the Community edition – online retailers,
who want Magento web development services and ready-made solutions for large catalogs with thousands of items, are now able to order Magento Enterprise, together with its excellent customer support.
Magento is not simple, but the complexity of the platform is what makes it even more attractive to the users.
Cart. Last, but not least, while the popularity of Magento is growing, so is the community of
developers, who use Magento and constantly come up with new ideas to solve common problems with the software.
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