As we all know, the need for a video CMS is increasing every day. With technological advancements and a growing audience, it is critical to rely on an effective tool. Given the importance of video in marketing and brand promotion, proper video management tools are necessary, and CMS provides a wide range of services to help with this.
Marketers need to be aware of CMS and its benefits. However, with the rise of video content, every marketer is trying to harness the power of videos, which is possible with a video CMS platform. In light of this, if you’re still unsure about the importance of a video content management system, this blog can help you with all the information you’ll need.
Before we move into the nitty-gritty details, let’s first see “What is Video Content Management System.”
What is Video CMS?
The term “video content management system” (also known as “video CMS”) refers to a platform or system that allows users to manage, save, share, and monetize their video content without the need for coding expertise. These systems generally offer secure video hosting, storage services, and a user-friendly interface that allows publishers to access their content easily. Playlists, a search bar, and keyword sorting help video marketers organize and quickly access their content anytime.
How Does a Video Content Management Software Work?
A Video CMS, in general, hosts, stores, categorizes, and organizes video content. It provides a central location to store all your video files, both RAW and edited, and view important information about those files. Broadcasters can use an advanced video CMS to sort files based on information such as topics, file size, and even the type of equipment used to shoot the video.
Nowadays, most video content management systems provide users with complete control over their data, including the ability to rename videos, add them to playlists, and categorize them for easier management. It will also allow them to search their entire video database for the content they seek. Furthermore, the video delivery solution CMS allows you to enter a keyword, and it displays all the video clips you have uploaded with that combination of terms attached.
A CMS for video streaming also has viewer-facing capabilities. The streaming CMS analyzes the metadata on each video and combines your collection with similar videos to suggest more videos to the viewer. It is a win-win situation, where your audience gets more of what they want without having to work for it, and you benefit from increased viewership and long watch hours.
Why Choose Video CMS For Your Streaming Business?
Businesses rely on video CMS tools to stream and manage video files easily. For publishers, this means more efficient data entry. The online video platform CMS quickly ingests, tags, and stores content while automating any tasks that arise.
The Video CMS, for example, shares some of the burdens that would otherwise fall on the broadcaster by creating and storing metadata about uploaded videos. It translates to improved content discoverability for end users. The CMS allows viewers to search for content in the system and play it anywhere, giving them more time to watch the videos they want.
However, both parties can use CMS to make future content recommendations based on a user’s viewing history, resulting in more views for content owners and improved personalization for viewers. In other words, it benefits everyone.
The following are some of the benefits of using video CMS for your streaming business:
1. Centralization:
It is easy to track, manage, and locate content when it gets stored in a single system.
2. Reuse and Amplification:
A CMS for video hosting enables broadcasters to repurpose content that would otherwise lose in storage.
3. Easy Access:
End users can easily search and discover content using video CMS platforms.
What CMS Platform to Choose: Cloud-Hosted vs. On-Premise vs. SaaS?
Even if you have excellent content, if your OTT Video delivery solution CMS can’t display the video to your viewers smoothly, it won’t matter. The choice between an on-premise, hosted, or SaaS video CMS system is one of the most crucial ones you must make.
Let’s explore each of the solutions separately:
- On-Premise CMS
In this case, you will purchase a license from the vendor, who then installs the software on one of your servers or the servers of your hosting provider.
The CMS vendor will maintain and update the software, but you will be responsible for everything else, including installation, security, and infrastructure upgrades.
- Cloud-Hosted Video CMS
In a cloud-hosted CMS solution, you will be granted a license to install the software at a data center or a web hosting service where you can lease server space.
The only difference between this and on-premise is that the CMS is installed on a third-party server that you do not own
- SaaS CMS
Most software tools now follow the Software as a Service model, which means there is nothing to install, update, or maintain. The vendor will handle everything; your only responsibility is to create excellent videos for your viewers. The best part about SaaS software is that you generally pay a monthly subscription fee, with no other upfront costs or long-term contracts. Because SaaS solutions are hosted in the cloud, they can get scaled to any size.
SaaS vendors, in general, provide a minimum uptime guarantee, backup, and redundancy plans.
Over to You!
Choosing the best Video Content Management Platform for your business is not an easy task to do. Video CMS Software can be purchased separately or as part of your enterprise video platform. However, finding an integrated solution is preferable because it simplifies a publisher’s infrastructure and allows for the creation of linear channels that combine live and VOD content. Overall, an integrated solution reduces complexity, resulting in a more seamless experience for end users.
Final Notes
There are several OTT CMS Video Management Platforms available in the market today. So, you need to be careful while selecting video streaming services for businesses. However, by comparing price plans and features, you can make a final decision and be confident that you have chosen the right platform for your streaming business needs.