On-page SEO is the optimization of various parts within a page to ensure that the page ranks as well as possible for a predetermined keyword. In other words: On-page SEO is adjusting the technique, content, and authority of a page to be number.
Because that is ultimately the goal. The famous number 1 position. I want to do a little jump back. Because if you didn’t already know: SEO consists of three parts: Pay close attention to the numbers I noted above. Because you ALWAYS start with the technical optimization of a website, then you tackle the content, and finally, you start working with authority.
Think of the technique of the website as the foundation of a house. You cannot build without a good foundation.
That also applies to websites. You can then see content as the walls of a house and give the house (and therefore your website) volume and let the foundation come into its own. To finish the house, a roof is also needed, which in this case is the authority.
This completes your website and ensures that the technology and content are used to the fullest.
Difference on-page and off-page SEO
How does on-page differ from off-page SEO? The name says it all: off-page SEO, unlike on-page, revolves around factors that cannot be found directly on your page or even website.
This means that with off-page SEO you need other websites to positively influence your rankings. You do this mainly by link building.
By ensuring that other websites link to your website or a specific page. You can do that by promoting your content on social media or via other blogs, but you often have no guarantee that the content will be shared or will generate actual backlinks.
In short, it is usually more difficult to optimize for off-page factors than for on-page elements, which you can influence yourself. That is why we zoom in on the latter. Get your SEO Specialist In Bangladesh
Which elements fall under on-page SEO?
Before I talk about the elements that fall under on-page SEO, it is also important to mention that certain parts do not so much belong to on-page SEO, but more to SEO in general. At least I think so.
For example: by improving the loading time of one specific page you influence the ranking potential of that page, but it also does something for your website as a whole. Maybe not very much, but still.
Every little bit helps. Also think of the sitemap, the 404 pages,s or for example AMP.
Elements that you can control yourself and that influence the rankings of one page, but also on your website as a whole. And so there are more elements that I think do not necessarily belong to on-page SEO (but opinions differ on that).
In this article, I will therefore only talk about a number of factors that you can influence that literally fall within one page.
Text (Yoast plugin, word count, etc.)
Now I am going to explain per part what is so important about it. Let’s move on quickly. What is extremely important with the URL is that you include the keyword you have chosen for that page in the URL. In the example above this is: ‘online marketing agency arnhem’.
In addition, it is also important that you keep the URL as short and as clean as possible. That is the rule of thumb that I use: always as short as possible and no unnecessary characters such as a ?, a _ or numbers.
H1 (Title)
The H1 is often the title of a page or article and with this, you indicate the most important textual content of the page. Often the H1 is one word to a whole sentence long.
In this article, the title is at the top of the H1. With the H1, it is also a must that you use the keyword because this is one of the most important parts that Google looks at when determining the subject of your web page.
The important rule here is that each page must have an H1, but must not have more than one. Also always make sure that the H1 stimulates, persuades, and covers the load of the page well.
H2 (Subheadings)
The H2 is often used for the subheadings and in this, you process the second most important textual content. The subheadings are important because texts are often no longer fully read and they make the text scannable.
So people scan through the text in search of interesting and relevant pieces of content, paying particular attention to the subheadings. It is therefore self-evident that the subheadings should stimulate, invite and cover the load.
The rule of thumb that is important with the H2 is that every page should have at least one H2. More H2s per page are allowed and I definitely recommend them.
Also include the search term sporadically in the H2s and play with semantic keywords in the H2s (but more on that later).
H1 and H1 Headers SEO On Page
A link within your website that links to another website is an outbound link. Outbound links are good for multiple parties.
First of all, it is nice for the visitor, if you link to relevant content, you help the visitor on their way. You implicitly indicate that you want to help the visitor as best as possible and that you are not afraid to send people off your own website.
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