Are you keen to learn about the art of marketing using digital media?
Therefore, before we go deep into the foundations of digital marketing and even the most advanced methods, we need to first grasp the fundamentals of what digital marketing actually is.
This is the exact position before diving into step-by-step methods.
What is Digital Marketing?
Digital marketing is the act of selling goods or services via channels like SEO and social media, as along with mobile applications and email. Digital marketing can be defined as any kind of marketing that utilizes electronic devices.
It can be executed online or offline, and, in fact both of them are vital in the creation of full digital marketing strategy.
Why Digital Marketing Matters
Do you recall billboards? Yes, I do.
When I was a child in California my memories at the end of our cars were mostly about: “Mom, when are we due?” and “Uh You’re gazing at McDonald’s where do we want to go?” at any time any billboard measuring 10 feet appeared on the roadsides.
Growing as a child with Indian parents. The answer to both of these questions is likely to remain “not however.”
Sometimes, the most prominent brands could even begin an advertising battle, for instance, the one by Audi and BMW which brought a few laughter.
digital marketing billboards as instances of marketing using digital technology prior the technological revolution
In 2015, a lot of my customers were investing thousands of dollars in billboards for advertising.
Luckily, or maybe not the billboard business is basically gone.
Imagine the following way: Google and Facebook generate more money than traditional media because they have more control over attention. This is why digital advertising is crucial since it’s the place where the attention is at.
The reason billboards that look similar to those that were mentioned earlier will be removed is because they aren’t relevant in the present day of motoring. It will look like this:
driverless cars – digital marketing
Driverless cars are currently operating, drivers must be awareof the fact that within the next few years, when technology improves, there will be no one who is looking towards the road.
I’d like you to do me to do me a favor moment you’re on the road, and give someone else. They can take a ride and take a look at the passenger’s seat.
A time.
Even during the day, people will be looking at phones.
If nobody’s watching the road anymore , who’s supposed to watch the advertisements?
In addition, the percentage of people who use gadgets that use electronic technology is growing while print advertisements continue to decline.
You’ll only be given a limited amount of time to think about this aspect of digital marketing before you shut off your traditional printing press and stop it.
Online Digital Marketing Summary
Two of the most important components in digital marketing include online marketing as well as offline advertising. Since I’ll be talking about offline marketing in my piece I’ll simply briefly mention the various aspects of marketing online in order to make it complete.
The seven major kinds of online marketing are:
SEO or Search Engine Optimization (SEO)
SEM is a short form for Search Engine Marketing (SEM)
Marketing content
Social Media Marketing (SMM)
Pay-per-click marketing (PPC)
Affiliate marketing through affiliates
Email marketing
Unbounce created a stunning infographic that outlines the various kinds of online advertising in a single chart.
Digital marketing elements by noobs
The beginner’s guide to marketing online, posted by Quick Sprout, is a great place to begin.
The History of Digital Marketing
While it first gained traction in the early 2000s, the concept of”digital Marketing” is around many years.
Like, WAY longer. It’s just a little more than 100 years, for instance.
Here’s a photo of the original digital marketers in marketing history.
Gulielmo Marconi is among the first digital marketer offline
His name: Guglielmo Marconi.
What? Marconi?
Yup. In 1896 He was the first person to exhibit”the “public wireless transmitting.”
The radio was invented by this guy.
After his tiny demonstration of England Morse signalling was broadcast throughout the open ocean.
It could take another 10 years before radio can get to the masses, but it didn’t take the creators long to see that they could use the radio to promote their products.
The first live broadcasts took place in an opera house at the Met and do you know what the audience was doing afterwards?
They purchased tickets for shows!
A digital strategy for marketing has been developed.
Intro to Digital Marketing
There are four primary kinds of marketing that is digital. They include more offline advertising, radio-based advertising via television and even telephone marketing.
The enhanced offline method of marketing is a type of marketing that operates completely offline, however, it is enhanced by the use of electronic devices.
For example in the event that your restaurant has iPads that allow customers to create menus offline, then the experience offline like dining Thai food, will be improved with this technology.
Digital media has been used to increase their sales has been around for quite a while (you’ve lost track of the methods, but you’ll learn).
An example of better offline marketing
There’s also radio ads. If you’ve ever heard an angry, overly enthusiastic auto dealer shouting out every word of their advertisement, thanks to Ms. Marconi.
It’s not possible to avoid the advertising of television. Television ads have been in existence for more than 100 years (and from 1953 onwards, in color and across the nation, and there was a time before the introduction of color television).
The last and most rapidly growing field of offline-based advertising However, there have been a lot of mistakes, failures and busts is telephone marketing.
Let’s examine the four categories in more specific details.
Enhanced Offline Marketing
What’s the different between a billboard in the desert of Arizona as opposed to one in Times Square in New York? Times Square?
The size? The product?
3 letters: LED. LEDs are light emitting diodes.
The billboards that are lining Times Square are electronic!
Digital marketing is improved off-line, example of a billboard that has LED times square
Why? because in deserts like Arizona there’s no one that can attract attention of people. If you have any billboards, it’s an advantage.
But, in Times Square, attention is likely to pay off more than any in the world. More than 330,000 people that pass through it each day.
If you’re looking to be distracted there are taxis on buses as well as promoters shouting, and most importantly, electronic billboards.
Certain interactive displays display live feeds of people on the square, as well as pictures of customers.
A billboard on Times Square, for a year, could cost anywhere from 1,000,000-$4,000,000.
What other formats can offline marketing be more effective?
What do you see when you visit the Apple Store these times?
offline digital marketing – apple store
People are relying on iPads, Macbooks and iPhones.
If you’re selling a digital product , a demonstration of the product is a crucial element of your marketing strategy for the age of digital.
This is a great one. If you are able to remember this, you’re an extremely lucky child.
offline digital marketing – demo disc
This disc is a test of the original PlayStation. Some were released together with other games or magazines.
Similar to PC magazines. Remember when they were sold on CDs (and later DVDs) and you were eager to place them into your drive to find out what kind of items they had?
A bit different from the demos. These are actually products with digital formats.
Radio Marketing
Over 100 years have passed from the very first broadcast live of opera on the Met and did you know that radio continues to be broadcast on air.
More than 250 million Americans listen to radio each month.
On average, we watch an hour per day, watching radio programs
In 2023, radio advertisement spending is expected to increase by half a billion dollars
In recent years, radio has made an innovative move of having hosts read advertisements during the introduction of their programs. The host reads out a script written by you or the person who wrote the script reads that promotes your company’s brand.
For a campaign to be sponsored, you will need to locate local radio stations using an simple Google search. Pick a station that corresponds to your business’s targeted audience. The radio stations will be in a position to to give you the details that aid you in choosing the perfect match.
For instance, if your business offers products and services for mothers, it is crucial to locate a radio station that has women who listen between 24-40.
If you decide to go with the conventional route of radio advertisements, the main aspect is to make it enjoyable and keep the listener’s attention.
Cadillac and Dairy Queen are two brands that create high-quality radio advertisements regularly.
Take a look at some of the examples.
TV Marketing
Television marketing is a huge Goliath , and it’s likely to be in the near future. It’s also the area that has the most dollars wasted each year.
A few facts about the revival of television commercials:
A typical American is watching four hours of TV every day. That doesn’t include streaming shows.
just less than two thirds of the people are connected to cable
78 percent customers have an account with an online streaming service that supports multiple streams
However, while they aren’t as effective at reaching the right audience They also have low return on investment when compared to other types of digital marketing . They appear to be mostly unimportant today, but there’s a type of TV ad that is still worth a look however, it’s likely to cost you.
Do I need to mention the fact that renting an advertising billboard in Times Square, for a year, will cost one millions of dollars?
A commercial of 60 seconds broadcast during the Super Bowl costs $5.6 million.
Due to their cross-pollinating effects The often memorable and frequently viral ads continue to earn a profit.
A little more than 10 percent of views of commercial TV on social media are a result of Super Bowl ads. Also, around 8.5% of views to YouTube that are related to commercial television.
If your commercial is put to the blacklist (commercials that the network decides are not allowed to be shown on TV) the effect on virality is higher than in the famous Carl’s Junior commercial that was not seen at the Superbowl.
Additionally, these ads transform into online assets that result in millions of YouTube views over the course of time.
The excitement that surrounds commercials for Super Bowl commercials is probably more of a remnant from an era of prosperity that’s getting ready to fade.
The fact that companies continue to spend $200 billion to invest each year in commercials on TV isn’t conceivable considering that every person throughout the United States has a Netflix account, with more are expected to join.
Television in the current format that we’re used to, is set to go out of fashion and replaced by more personal experiences we’ve come to expect from.
If you are thinking of using off-line digital ads I’d advise you to spend the money and time on a marketing platform or a channel to be launched in near time.
Phone Marketing
A majority of Americans have a smartphone. This year. This year, the number smartphone users has exceeded the threshold that more people use the internet via their phones than via the desktop computer or laptop.
Mobile marketing is growing and, as of 2015 the amount paid for mobile ads was at first more than that paid for desktop ads.
Let’s look at options to promote your products by using mobile marketing.
Two apps are frequently overlooked yet they’re present across all smartphones, and are intelligent or not.
Calling and Texting
Cold calling is the practice of calling someone who has not had any previous contact and trying to persuade them to purchase something.
With about 3 sales per day (marketers call 52 people each day and make about 17 phone calls before they find buyers) but it’s not as efficient as social media or email, however, it’s still a successful approach to marketing.
There are many ways to make use of text messages in marketing.
offline digital marketing that uses text messages
Coupons, special discountsand coupons provide great opportunities for restaurants to draw more patrons and convert those who visit to eat to regular customers.
More cases of text message in restaurant campaigns here.
Utilizing text messages to provide customer service method is another option to enhance you mobile advertising. It’s a practice that a lot of pharmacies utilize. Customers are informed when their prescriptions are available for collection.
Another option is to establish a loyalty program in which you send customers who are part of the program about special deals, promotions as well as other deals.
QR Codes
Another option is QR codes.
offline digital marketing and digital advertising QR code for one example of marketing over the phone
It was the case that you needed to download a specific application to use QR codes. Today, all you need to tap your phone’s camera, and it will scan the QR code and bring up the site.
How to Set Up an Offline Digital Marketing Strategy
Develop a better offline marketing strategy
Create advertisements that are optimized for digital platforms such as digital billboards. Display products and provide digital samples of your products.
Develop a radio marketing plan
Contact local radio stations regarding sponsorship opportunities or make captivating traditional ads using funny voices, local celebrities , or even discussing current events.
Participate in TV-based marketing
The most effective method for getting a decent return from television ads is to purchase ads during events that viewers are watching live. Additionally, you can create ads that become well-known (by being controversially humorous or emotional humorous) or create advertisements that are reused by different advertising channels.
Do you make use of a cell telephone for marketing?
Smartphones create unique phone advertising opportunities. Modern software is able to make cold calls as well as leave voice message with no calling for customers or send texts with discounts and specials to your customers . You can also make use of QR codes.
General Digital Marketing FAQ
Digital marketing is exactly what does it sound like?
Digital marketing is the distribution of ads through digital channels. Channels include mobile applications as well as social media email messages web applications, such as websites search engines, websites or any other type of digital channel that’s new.
What’s the next step for digital marketing?
The offline and online realms are merging. Traditional appliances like ovens and refrigerators and billboards, as well as refrigerators are being updated to use digital media.
What is the significance in digital advertising?
Google and Facebook make more money over any traditional media business because they are more popular with viewers. Marketing through digital channels is the main reason since it’s where they attention is.
What are the channels that make up digital marketing?
Social media, blogs from search engines and online ads, blogs, email marketing mobile apps, affiliate marketing and emails.
Digital Marketing Conclusion
This is the latest information regarding digital marketing. As you can see, the internet is definitely not the only method for marketers to make their impression even in the present.
Of course, no one can afford not to capitalize of the potential of the internet, and at the end of the day every marketer must know how to promote their business online.
Utilizing these offline marketing methods will allow you to avoid putting all your eggs in the same basket and also expand your lead-generation strategy beyond Social Media Marketing, Content Marketing, and similar.
Furthermore, the offline and digital the worlds are merging. Traditional appliances such as refrigerators, ovens as well as refrigerators and billboards are being updated to take advantage of digital media.
Although our company doesn’t concentrate on traditional advertising, we as an agency is able to provide in advancing or developing your digital marketing plan out of the beginning! Contact us today to find out more
