A product can be thrown inside a cardboard box and called a package by anyone. But, if you were faced with a shelf full of cardboard boxes, what considerations would guide your decision?
Desworks service of Packaging design in Mumbai makes it simple to distinguish between items and the brands from which they differ.
What is Packaging Design?
Packaging design involves not only the creation of visuals but also the physical container for the product that a customer purchases. Packaging design is important not only for the product but also for the firm as a whole because it serves as a memorable representation of the brand.
Your business will not want to be remembered just for a design mistake.
There are eight crucial packaging design rules to follow in order to avoid this:
1. Know your Client.
First and foremost, remember that the client comes first. The customer is the one who makes the final decision and will select between your goods and that of your competitors. Know the client profile before you start designing.
This will be useful not only when you begin to incorporate yourself into your or your client’s brand, but it will also make it easier to make design decisions.
2. Form follows Function.
It’s time to figure out what you’re designing around once you’ve figured out who you’re designing for. You might have some great ideas, but are they appropriate for the product you’re designing?
In the end, your buyer shouldn’t buy your goods because of the packaging design. They should be purchasing it for the contents.
Consider this rule an opportunity rather than a constraint. A package design can be twisted in a variety of ways to make it better fit the goods within. The more inventive you are, the more your product will stand out on the shelf.
Remember what your product is once more. Not every product necessitates a one-of-a-kind design. When creating a cereal box, keep in mind that it should be easy to handle for both children and adults, stand on its own, retain the contents in one place, and be easy to pour cereal out of. If you have a better concept than a box that meets all of those requirements, go for it!
The rectangular shape has been working for quite some time. You don’t have to think outside the box all of the time.
3. Simplicity is Attractive.
Minimalism has been one of the most popular packaging design trends in recent years (and is expected to continue in 2019). There’s a reason for that.
We enjoy it when something works the first time, when website URLs are simple to remember, and when a simple PB&J replaces an elaborate supper. Simplicity is a delight in this complex world.
To attract buyers to a product, use a simple package design to demonstrate how simple it is. Minimalist design is appealing, graceful, and inviting.
If you’re going to go the simple path, keep it that way: fewer elements, fewer patterns, and fewer colours make a product look much more serene on a cluttered shelf.
You don’t have to go quite this far, but notice how much more appealing this design is to the eye. There aren’t many colours, no pattern, and only a few lines of text. Despite the simplicity of the design, the message and information about the product are crystal clear to the customer.
These are some of the design components to consider, however when it comes to information, keep it as simple as possible.
4. Consider the Brand.
It’s critical to let buyers know where the product comes from, whether you’re designing for one product or multiple.
Packaging design is an excellent way to communicate a company’s identity.
Apple, for example, is one of the world’s most powerful brands. It’s not only about their phones and laptops; it’s about the way the things are displayed. Apple’s enticing TV commercials, attractive web design features, and seductive ad design are just a few examples of how they promote their products.
Remember that the brand is unique to every particular company, and play with that. What distinguishes this brand from others? How can you communicate this in a design that makes the product stand out on the shelf or in an online store?
After all, the company might not exist without this product!
5. Always Test.
You know as a designer that your work is never finished.
On a package, there are an unlimited number of methods to show the information you’re giving customers. Make multiple mockups and examine them for yourself.
Which choice sticks out to you and your friends the most? It’s critical to obtain other people’s perspectives on this because you’re a little biassed.
6. Check your Competitors.
You may have some very unique ideas, but it’s always a good idea to research the competition’s ideas. Look around the stores where your product will be sold and see how it will be displayed. Determine if the item will be hung from something, displayed on a shelf, or displayed in a checkout line.
If at all feasible, take notice of the brands that are represented near your location. Look at their packaging to see what kind of style they have, what materials they utilise, and the size of the product.
Knowing the competition shouldn’t make you feel scared; rather, it should encourage you to do better than they are.
7. Stay In Line.
When creating packaging for numerous products in the same line, it’s critical that they appear to be connected.
Make them family, even if they aren’t twins or triplets. Keep the pattern even if the colour isn’t consistent. Variation should be allowed in your packaging without detracting too much from the idea that these products belong together.
The amount of recognition a brand acquires is only boosted by product consistency. Demonstrate to your employer or client that you are aware of this.
This is still something to consider if you’re creating your own product. That product might not be self-contained indefinitely, so make your design adaptable…just in case.
8. Initial Printing.
This is not at all comparable to printing a document.
It doesn’t matter how good the design is; if the packaging is bad, you’re not going to sell.
Once you’ve decided on a design you’re happy with, choose a printer with experience printing packages. Now is not the time to guess around with the printer – if you don’t have the experience, don’t be shy about it.
This should be considered early on in the design phase to guarantee that all of your hard work pays off.
Let’s Pack it Up.
These aren’t really rules, but if they aren’t followed, you may end up with a mistake on the shelves that is impossible to rectify. Three factors influence packaging design: the customer, the product, and the brand. In order to have the most successful packaging design in Mumbai, Chennai or anywhere in India or World, it’s critical that those variables are thoroughly investigated.
