Selling on social media has become an art. A few years ago, the competition on social channels was low. The result? Selling was much easier. But, everything has changed. Now there are thousands of brands paying for advertising and creating amazing content to attract their potential customers. Here we are going to discuss the Top 10 Social Media Marketing Tips that will help you sell more and maintain growth in the social networks.
It is complete madness. Let’s put ourselves in context and analyze some relevant data. Facebook, the social network with the most users worldwide, reached 2.320 million users; only in 2018.
Can you imagine the growth to date? Let’s look at another important metric: The company reported that its advertising revenue in the second quarter, now 2019, amounted to $ 16.624 million. Only in 3 months! And all this without counting the growth during this 2020, because now more than ever, companies are getting on the boat of online advertising and are creating content to position their brands as benchmarks in the sector.
And yes, maybe now you’ve rethought all this social media advertising. If you’re just beginning this or are still thinking about it, it’s time to invest time and money in today’s most popular channels.
- Define an ideal customer profile.
The first and the most important step is to create a profile that describes your ideal client. How is that? Keep asking yourself that who is your perfect customer? What do you like, what not? What are your problems, and why do you choose one brand or another?
And before you think about it: NO! Your client cannot be “everyone” or “women in their 30s” or maybe “men with beards.” It goes beyond such superficial elements.
Yes, yes, maybe everything seems very complicated to know but, there are several ways to know who is that perfect person to buy in your business. You can do this through more complex interviews, forms, and market research. Getting started is the important thing!
- Create SMART goals
It’s okay to improvise, but doing things with little or no planning from the start can be a headache. What does it mean for the goal to be SMART?
Specific: Increase website visits? No. The correct way to put it is: increase website visits by 30%.
Measurable (measurable): Measure the most important. Don’t chase vanity metrics on how to reach, like or comment. Remember what your main goal is and pursue it to the end.
Attainable (achievable): It’s okay to be optimistic, but make sure your goal is achievable.
Relevant (relevant): Reaching the goal should be a milestone for the company. Leave out the less important.
Timely (on time): Finally, set deadlines for deliveries and report results. Don’t leave it to chance. When you have a goal well planned, it is only a matter of time to know the results.
- Choose the right channels.
You should not be on all social channels because Facebook, Instagram, Twitter, Tik-tok, Youtube, Pinterest or other social media platforms have different purposes. Take Youtube for example, if you want to promote your brand on Youtube, you need a social media video maker like FlexClip to help you create stunning videos to catch attention of your potential users.
Each platform has its advantages and disadvantages, but the key is to answer a single question: Where is my potential customer? Well, there you must be.
- Create an interesting content plan.
Creating content is one of the most complicated tasks in the entire strategy. But don’t worry, you have created your potential customer profile and also the appropriate channels.
When you meet the person who is most willing to buy from you, it is easier to know what to say and what to do. Start solving common problems that are related to your products or services, talk to them. Make him the hero of the story, in which your brand is their guide.
When you find the balance, you already have it. Keep creating relevant content, and the rest will come on its own.
- Be consistent.
Consistency is the key to success. Publish excellent content every day, and adapt the formats to the different channels that you have in your strategy. Talk to them, and you will be able to connect more and more. Guess who they will think of when they have a problem that you can solve? Of course, on your brand.
- Have excellent customer service.
There is a very common problem for brands on social networks: they are not responding to all messages and comments from potential customers.
We get it. It is overwhelming to find the message and comment tray full and much more having to answer each one of them. But it is vital to do so. Speak well of your brand, and also your audience will feel that closeness to you, which translates into more sales in the long term.
Remember, every detail is a small piece of the puzzle. Try to keep everything in mind, and you will see the desired results.
- Measure what is most important and make changes regularly.
Do you remember the SMART goals? Well, it’s time to measure the most relevant of your strategy. Sales keep a business afloat, so it’s generally the metric to keep in mind how relevant to your business.
There is a saying that says: “what is not measured does not improve.” The good thing is that Facebook makes it simple. You can measure everything. From engagement to the effectiveness of an audience or a post. Is something not working right? Change it and do more tests.
- Add calls to action.
CTAs or calls to action are buttons, links or texts that try to convince your potential customer to take some action such as buying, registering, watching a video, making an appointment or even leaving a comment. Do you want them to buy you? Say it. You can create a text that says: “Make an appointment TODAY.”
Surely it has happened to you that you are reading a text, and in the end, it leaves you a little confused, “now what do I do? You may ask. That’s because there is a missing call to action that completes that text. Don’t forget, add a CTA to every post you make on social media and increase your conversions.
- Use copywriting to your advantage.
Copy what? Copywriting, also known as copywriting. What does it mean? It is a type of writing focused on instantly or gradually convincing a person to perform an action. In other words, persuade that potential customer with the power of words to buy or take another relevant action for your business.
Remember something important: the message you give is one of the most relevant factors of the entire strategy and can define your success or failure. Use it to your advantage and impact your potential customers!
- Integrate a website into your strategy.
Have you heard of the sales funnel? If you still don’t know, we will explain it to you. A sales funnel the process that each person in your audience goes through until they buy your product or service. Because no, not everyone who visits your page or networks will end up being a client or promoters of your brand.
I give you an example: How many people come to ask your store, and in the end, they don’t buy? Many, right? The same goes for the conversion funnel.
That is why a website is so necessary because you have control, and you can measure how many people visit you and then launch advertising campaigns to that same audience that is already interested in what you do. What comes next? A percentage of people who show attraction to your brand end up buying. We come to an end, and it has been very valuable information that will boost your efforts on the company’s social networks.
Do you have any doubts? Contact us if you need a hand.