On-demand services have never received as much attention as they do now. In a society where instant gratification is valued more and more, we want websites to load quickly, instant paycheck deposits, and food delivery as soon as we’ve finished placing our orders. The need for on-demand services is widespread and startlingly clear in the business sector.
There is a greater need to sell new on-demand services and package them attractively as B2B services and SaaS providers grow in popularity. Only 3% growth is anticipated for the graphic design sector over the coming years, which is lower than usual. This questions whether or not a logo design will become an on-demand service and, if so, whether or not it is a good thing.
The Value Of An Effective Logo
We all judge books by their covers and businesses by their logos. A superb logo communicates important aspects of a company’s characteristics, beliefs, and promises and serves as the company’s face and identity. The power of a single small graphic continues to be astounding even after years of startups in the graphic design sector.
However, poor design—bland, forgettable, ambiguous, and inaccurate—may harm a business just as much as good design can help it. Can software for logo design consistently produce high-quality results? Are you left with any hope of getting a respectable return on your investment if you remove the factors of a big graphic design budget and the design delivery factor?
Automated or AI-driven design is the first and arguably most important aspect leading to the availability of logo design software. The argument over whether it’s more crucial to adhere to professional logo design guidelines or have easy access to a logo to establish a firm persists.
AI-driven on-demand design is still in development and has various uses than creating logos. What effect is it currently on the on-demand economy we live in? After years of experience in this field, we have developed a useful list of advantages and disadvantages.
Benefits
- Having immediate access to branding is important. When a startup is launched, time is of the essence.
- Brand continuity: A brand that maintains consistency across its visual elements and other components can gain more market recognition. Software for on-demand logo creation makes it simpler to attain this aesthetic coherence.
- Customizable assets: New business owners want an ideally created logo with their company in mind. However, on-demand design software can compensate for this by offering modifiable components and elements to maximize individuality. On-demand design software often does not construct from the ground up.
- Affordable designs: AI-driven logo design software also has this benefit. Given that you could anticipate spending thousands of dollars on a professional custom logo, a less expensive solution is unquestionably worthwhile, especially for small enterprises and startups.
Drawbacks
- Reclaimed design components: On-demand design sometimes begins with a prefabricated collection of logo templates, including shapes, icons, images, color schemes, and fonts. You incur the danger of creating a logo element already used, but it is part of what makes it feasible to offer quick design solutions.
- Possibility of incorrect branding: One of the abilities that individual logo designers bring to the table is the capacity to comprehend the business that the logo represents fully. This is not a given with on-demand designs.
- Independent designers losing out on new business: This point speaks for itself. AI-driven on-demand design can drastically reduce the need for designers worldwide.
- Lack of the human touch: The main criticism of AI is that it can’t accurately mimic human ingenuity. The common response is to point out that, even though it is scaled back, there is still a “human element” because humans design AI.
Comparing the Pros And Cons
When launching a firm, it’s ideal to have everything ready before the official debut date. Timelines can be constrained at times. An on-demand bespoke designer might not be able to meet your deadline. On the other hand, on-demand branding could end up being ineffective.
In the end, the fundamental objective of on-demand logo design is to offer a required service at a fair cost without sacrificing the crucial component of effective graphic design: communication. As on-demand services continue to grow, AI-driven design will become more improved per the human touch contributed by individual graphic designers. However, human designers will always need human designers, regardless of how much we rely on demand. It remains to be seen how that perception may change.
Did you know?
The following significant findings about trends in logo design have been found after thorough investigation and research:
Famous logos make up more than 60% of combination marks
Some of the most well-known firms in the world use combination logos, a common style of logo. This essentially involves mixing two different styles of logos for novice logo designers. Thus, a wordmark can incorporate a monogram, a visual, or an abstract mark.
The combination marks for brands like Target, Adidas, Amazon, Airbnb, Microsoft, and Burger King are well-known worldwide.
Blue and red appear in the logos of 65% of all brands
Data and observations show that notable brands frequently employ the colors blue and red in their logos. Most top corporations utilize red logos 30% of the time and 35% blue.
In every industry, both blue and red are fairly common choices. Facebook, IBM, Ford, PayPal, and Twitter are a few companies with blue logos as examples. Coca-Cola, Netflix, Target, Adobe, and Levi’s are a few examples of well-known red brand logos.
Famous Logos Use Sans Serif Font 73% of the time
Sans Serif font is used in the logos of companies including Toyota, Chanel, JCPenney, Panasonic, and Subway. According to statistics, Sans Serif fonts and typefaces are used by about 3/4 of the most well-known brands in the world. Many frequently used designs for brand identities feature the typeface Helvetica.
Wrap Up
To effectively convey their brand message to a target audience, logo designs should be distinctive. Stock photos, overused symbols, well-known colors, and common typefaces can all be used to create a low-cost logo if money is limited. But when your company develops over time, it is preferable to employ a professional logo design service.