In today’s digital era, it is undeniable that social media plays an extremely crucial role in helping brands widen their reach. This medium has become important as it allows brands to target their potential customers more effectively.
The incredible benefits of social media have urged various sectors to include it in their marketing efforts, which gave rise to a social wall. People are highly intrigued with the social media world and spend more than 2 hours daily scrolling through their social media feeds!
Taking advantage of this fact, sectors have started using social media walls in their marketing efforts to offer better customer service and an overall great experience. Like any other industry, the hotel industry has also benefited from social media walls.
However, if you are new to this concept and unaware of the relevance of a social media wall, then you are at the right place. This blog will give you an insight into how your brand can benefit from social media wall. We are sure by the end of this, you will be compelled to include social media walls in your hotel premises. Let’s get started!
What Is A Social Media Wall?
Simply put and as the name suggests, a social media wall is a collection of social media feeds from various social media networks like Facebook, Instagram, Twitter, YouTube, etc.
Using a responsive tool, the users can seamlessly create, curate and display social media content across various marketing touchpoints. Additionally, the users can also customize the social wall as per their likes and preferences, monitor the content quality and analyze its performance after publishing it.
Social media opens up endless possibilities for a brand due to its extremely engaging presence. In the next section, we will be telling you about the benefits of social wall for the hotel industry.
Advantages Of Using Social Media Wall In The Hospitality Industry
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Display User-Generated Content to gain trust
Content marketing plays a significant role in gaining the trust of potential customers. Similarly, it works wonders for keeping customers engaged for a long period of time.
User-Generated Content is the content that is created by your guests. Your guests are also regular social media users who post content by tagging brands in their posts. To increase participation, you can ask your customers to post content in the form of selfies, photos, videos, etc,.
Displaying it would help you make your potential customers feel more confident about their hotel choice.
Using an efficient tool like Taggbox Display, you can easily collect and create highly engaging social media walls. Moreover, you can customize and moderate the social media wall as per your convenience.
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Host effective hashtag campaigns
People love following trends that they see and hashtag campaigns work exactly like that! Hosting hashtag campaigns has become a common strategy for brands as a part of their social media marketing strategy.
However, it can be quite challenging to gather maximum participation from your audience. By aggregating and displaying your hashtag content on social media, you will be able to push others to also participate and create content to be featured on your social media wall.
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More engagement in the hotel premises
Looking for ways to make your potential guests wait and go through your content? Lack of engagement happens when the hotel lacks an interesting element.
As mentioned above, since people love spending time on social media, displaying social media content would encourage your guests to stop and go through it. This would help in overall upscaling the engagement of your guests.
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Build a stronger social media presence
Displaying a social media wall gives your guests a chance to explore your social media content. If they find it engaging enough, there is a high chance that they may redirect to your social media handle and hit the follow button to stay in touch with your brand. In return, this would help you build a better social media presence.
Ways Hotels Can Use Social Walls
Looking for ways to make your potential guests wait and go through your content? Use the engaging social walls in multiple marketing touchpoints. This strategy has managed to turn the tables of marketing for many brands and businesses. Some of the main uses are:
- Display Social Wall on Digital Signage
- Add Social Wall on Your Website
- Use Social Wall in Events
- Integrate Social Wall in an Email Campaign
- Repurpose UGC or social media content
- Attract visitors and increase engagement
Key Takeaways
We have reached the conclusion section of this post and you are now aware of the relevance of leveraging social media wall on your hotel’s digital signage.
This strategy has managed to turn the tables of marketing for many brands and businesses. We are positive that you must be intrigued to use it in your marketing game as well. Aren’t you?
