Short guide on effective website promotion and website stability

Internet space gives huge opportunities for the implementation of any kind of business. And start getting the first customers immediately after the start – normal justified desire for every owner of the website. But you need to promote it first. And promoting a website on your own is a difficult but interesting task.

Website promotion 101

The only known method to increase the visibility of your website is website promotion. It allows you to tell a large number of people about the company, find new and regular customers, increase coverage and traffic. This process is mandatory if you want to make your company competitive, profitable, successful, and also gain the trust of customers. And it can be done on your own with minimal material costs. The only caveat is that if you do it alone, it will take a lot of time.

Website promotion in search engines

SEO or search engine optimization, is one of the first things to do to promote your website. And the main advantage of this method is the long-term effect. When all the work on optimizing the web resource is suspended, the result will be preserved for a long time. This is the best and most effective way to bypass competitors in a niche and attract users’ attention to your website. But be prepared for the fact that the first results will have to wait several months, though.

Website promotion using content marketing

Content marketing is a mandatory stage in the history of the development of most companies. It consists in creating and distributing high-quality materials to attract the target audience. This type of marketing does not work directly for your company, but makes it recognizable. Thus it is a great opportunity for young companies to make themselves known on the virtual market. 

Website promotion using context ads

Another effective promotion tool is contextual advertising systems like Google Ads. This is an easy way to attract customers to your website, which can be used for any business. After entering the request, users will see your company’s ad marked advertising. The tool starts working immediately after launch, allows you to use the budget rationally and get exactly to the target audience – users interested in goods or services. 

Website promotion in social networks

Social networks are one of the most user-filled things on the Internet where you can promote your website. Maintaining a page in social networks allows you not only to increase coverage and find your target audience. This is a signal to search engines that you are maintaining communication with your potential buyers and customers using all possible channels. Plus, you can get targeted traffic to the website from social networks.

Providing website optimization and stability for website promotion

More than 60% of users use smartphones to search for products and services. Thus, if your website has no mobile version, consider that you have lost most of your potential customers and visitors. In addition, search engines evaluate the convenience of the website for such users. 

Page loading time also affects the website’s position in the search results. Every second of waiting takes up to 20% of users away from your web resource. As a result, the conversion rate and the depth of page views are reduced. The optimal loading time is up to 3 seconds.

And on top of that, even a short-term unplanned shutdown or slowing down of the website leads to significant financial losses in addition to overpaying for a non-working advertising campaign. New customers stop coming. Moreover, old users and customers start leaving almost instantly. 

To avoid all aforementioned, you need to be sure that the website works stable, always accessible and loads fast. In other words, you need to do website monitoring 24/7 and fix issues as soon as possible. 

Website monitoring basic and advanced tools

Of course, the easiest, but not the cheapest way to monitor websites is to hire a webmaster. But if your company’s website is not an online store and is relatively simple, you can handle it yourself. Of course, this is not an easy task. And that’s when it all comes down to the tools you plan to use. But no one wants to spend a lot of time on one task every day. Therefore, it would be better to use sophisticated tools such as the HostTracker service.

Its primary purpose is to be a flexible platform with a variety of tools for webmasters – from basic website accessibility checks and up to server stability monitoring. It provides all tools needed for this, as well as a two-level checks’ validation and a worldwide access points network. On top of it, there is a useful alerts system to keep a webmaster or a website owner in touch with website status.

Website monitoring and Google Ads controls

Websites’ ads campaigns are the main items of effort and expenditure for any website owner. Thus every website owner wants them to work as best as possible without any troubles and with maximum efficiency. And if there are issues with the website stability, accessibility or content. It will lead to significant losses in audience, money and time without proper monitoring and quick resolving.

And those losses are not mainly because of the website stability issues. Those losses, primarily related to ads campaigns, are because Google blocks them only due to a certain number of malfunctions. And if the website itself is accessible, but content is absent or not working properly, this system won’t block ads campaigns, thus placing dead links in ad blocks.

This will happen because Google suspends Ads campaigns on websites only if they are completely inaccessible to users or the speed of access to them is very low. If a website is available but is not working properly, Google will block its advertising campaign. In addition, to return advertising campaigns to operation, it is required to contact Google Ads and post a request to unblock ads. And then it’ll be a lot of time until it becomes active again. 

All of the above is the main reason to maintain website stability as well as to independently and manually control Google Ads campaigns according to website status. And HostTracker will provide all tools needed for the webmaster to automate the process. Every user of this platform can easily set up a system that will suspend Google Ads subscription in case of website outages or issues marked by Google as vital for ads campaigns. It will automatically pause campaigns up until the moment the website will work stable or back online. And then it will reactivate Google Ads subscription.