The world’s largest shopping festival is just around the corner, and we know you’re frantically putting together your plans.
As an online retailer, this is your chance to shine brightly. So go ahead and accept it! After all, it is your responsibility to close out the year on the most favorable terms for your company.
Sale events such as Black Friday Cyber Monday (BFCM) allow you to not only tap into the sale-crazy mindset of consumers and persuade them to spend more money with you.
However, it is not always about the types of promotions that your store will offer.
The secret sauce to attracting customers to your brand is a great design. However, it is something that no one really considers all that much. Along with assisting in the establishment of a sense of trust and credibility, design can also be use to effectively upsell, cross-sell, and increase overall sales volume.
If you think about it, would you buy something from a poorly designed online store – especially during the Black Friday Cyber Monday sale, when the deals are all too good to be true?
This means that, in addition to preparing your inventory and the discounts you would be offering, you will need to make a few changes to the design of your Shopify store in order to attract customers’ attention.
Don’t be concerned, though!
Simple and strategic additions and alterations made to your current Shopify store design, and they can do quickly and easily with no coding knowledge.
Shopify design best practices for Black Friday Cyber Monday and the holiday season
1. Consider the mobile experience first
Just think back to the last time you made a purchase from an online retail store. Most likely, order places from your very own mobile phone, don’t you think so? Consider the implications of this for your store’s customers as well.
According to Statista, “Worldwide, e-commerce growth is being driven primarily by consumers who are purchasing goods and services using their mobile devices, such as smartphones and tablets.”
Because of this, it is essential to prioritize how your eCommerce website appears on smartphones rather than just on a traditional desktop computer. No one wants to make a purchase from a store that is poorly designed. Keep that in mind. Even if your deals are ridiculously good, your Shopify store design must be so straightforward and simple to navigate that a purchase can be completed in minutes!
2. Include an announcement bar in the design.
Consider the following scenario: Your announcement bar serves as a notice board for your website. You pin everything on this board that you want your customers to know or not miss out on at any time.
It is the quickest and most user-friendly method of attracting your customers’ attention.
The reason for this is that, unlike pop-ups or push notifications, announcement bars do not obtrusively interrupt a user’s shopping experience. It’s understated while still being noticeable. As a result, it performs its function extremely well.
It is recommended that you use an announcement bar that is sticky when adding this bar during your BFCM sales. This will ensure that no matter where a visitor lands or navigates within your store, they will always be able to see the sale message at the top of the page. As a result, the announcement is difficult to miss.
To be completely honest, this is the ideal addition to your Shopify store design.
Isn’t it true that you have to get your customers excited? Create a sense of excitement and intrigue in order for them to make a purchase from you. So, what different kinds of announcements can you make in order to accomplish this?
Here are a few things to keep in mind while shopping this holiday season:
- Pre-BFCM, simply display a countdown timer or add a direct link to your pre-launch page using this template.
- Create a sense of FOMO among customers during Black Friday and Cyber Monday sales by displaying how many products have already been sold or how many hours remain before they will miss out on this incredible opportunity.
- Additionally, you can promote more inconspicuous but intriguing offers such as discounted or free shipping that you may be offering during this time period.
With our app Scaleup Multi Announcement Bar, you can quickly and easily create an announcement bar. This extension comes with pre-designed announcement bar templates, which you can further customize to match the branding of your Shopify store.
3. Alter the hero banners on your website.
Prepare yourself for the fiesta that is about to take place. Deck the halls! It’s time to show off your most fashionable attire!
deNo, I’m serious! We mean it in the most literal sense.
Customize and ‘decorate’ the images that appear on your website’s homepage.
Don’t limit yourself to just one. Even during the course of a single sale, you can make changes as needed.
Make use of one to first announce that the sale will be taking place in a few days. There will be two announcements: one when it goes live, and another when it is announced that you are quickly selling out!
Additionally, make certain that the image you create is best suited to match the look and feel of the time period in question while also screaming your brand’s story loud and clear.
For example, the colors red and black, as well as the festive atmosphere of Christmas, are frequently referenced by BFCM. So create something that incorporates these colors as well as elements such as, for example, Santa or snow.
Here’s Amazon setting a good example of how, no matter how large your store is, you must participate in the madness that is Black Friday and Cyber Monday.
As an additional example, the store is promoting early access to the deals before the BFCM sale officially begins!.
4. Attach product labels to items that are on sale.
People are on the lookout for the best deals at the lowest possible prices during this time period.
You can improve this experience by making it easier for them to find the products that are currently on sale by labeling them with the appropriate product labels. It contributes to the promotion of products.
deKeep in mind that the ease with which a customer can find something on your website is directly proportional to your conversion rate.
You can use a variety of labels to indicate what percent of the product is currently on offer, as well as a best seller label or even a simple ‘BFCM Sale’ label to identify the product. Whatever works best for your target audience is what it all boils down to.
5. Add Countdown timers to product pages.
Enhancing the ‘urgency’ of your products is the oldest marketing trick in the book…and it’s still extremely effective.
It accomplishes this while also generating interest in the topic. It’s truly the ideal setup for a story premise!
The findings of a 2015 psychology study show that people are more likely to perform unimportant tasks than important tasks. When the unimportant tasks are characterized only by spurious urgency (e.g., the illusion of expiration).
The fact that it’s a design and conversion element means that it won’t force you to make significant changes to your product page layout.
All you have to do is download a countdown timer app and place it on each of your product pages throughout the entire sale period.
6. Include an exit-intent popup that promotes your BFCM and holiday special offer.
Even after making all of the alterations and additions mentioned above, there is still a possibility that your customers will miss out on the deals you are offering.
As a result, make certain that you target them just before they leave your website. This will (most likely) be your last attempt at delivering an ‘irresistible’ pitch to a potential client.
This accomplishes through the use of a popup window displaying your discounts. Exit-intent popups are what these are referred to as.
When a user’s mouse movements, a popup window is displayed depending on whether the cursor moves outside of a predefined boundary.
Today, there are a plethora of tools and apps provided by Shopify Plus Development Company available to make it simple to integrate this technology into your website.
7. Make your checkout process as efficient as possible in order to increase sales.
Yes, you may have spent a significant amount of time and effort designing your checkout process.
In contrast, during this busy shopping season, people are looking for deals and discounts from every possible brand they admire, as well as products that they have been saving up for. As a result, they want to move more quickly.
This means that you will need to improve the efficiency of your checkout process.
According to the Baymard Institute, the absence of a guest checkout option is the second most common reason for customers. Don’t let something as insignificant as this cause you to lose out on sales. Make sure to include a guest checkout option in your Shopify store design.
Payment methods are also extremely important. Users’ preferences for different payment methods, on the other hand, may shift over time. As an online retailer, you must be aware of the most recent fashion trends in order to offer them in your store.
8. Make your navigation as simple as possible.
It’s understandable that you might wonder what a menu optimization recommendation has to do with a list of best design practices.
Technically speaking, all of your various menu items consider design elements.
The goal here is to assist your customers in navigating their way through the purchasing process. In order to accomplish this, you must make it easier for your customers.
In this case, you can create a separate category for discounted products during the sale or a collection.
9. Include a line item stating “how much you save” next to pricing.
Pay close attention to the manner in which you display your price (breakdown).
Make the customer’s decision to buy ‘irresistible’ by clearly demonstrating how much of a bargain the discount offered by your store is.
It adds a design element while also recognizing and exploiting consumer psychology to its fullest potential. It aids in persuading the user to make a purchasing decision.
Conclusion
This is only the tip of the iceberg, to put it mildly. There is a lot you can do with design to increase your sales, especially during the holiday season. Here are some ideas.
If you want to learn more about advanced Shopify theme development And Why Your Shopify Store Design Is Important to Increase Conversion Rates, check out our: Why Your Shopify Store Design Is Important to Increase Conversion Rates resource page.
Our best wishes for a successful shopping season as we enter the busiest shopping season of the year!
