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Digital Marketing

SEO 101: What is SEO? How do you rank higher?

Search engine optimization is arguably the most efficient online marketing tactic out there. So even if an article, video, or podcast goes viral and gets thousands of visitors, a high-ranking page (or video) will deliver more in a few weeks or months. Time is your friend with SEO. And well, when advertising on Google you quickly pay more than a euro per visitor. But the goal of SEO is not one high position, it is multiple top positions. What is SEO

Dozens of pages that sometimes rank very well, moderately or moderately, but together generate tens of thousands or in some popular niches hundreds of thousands of visitors per month. No other marketing method delivers so many visitors in the long run than SEO.

What is Search Engine Optimization (Campany)?

To understand SEO, we need to understand searchers and the search engine. Let’s simplify it. People use the search engine because they have a particular question, problem, or need. The page/website that best fulfills the need should, theoretically, rank highest. SEO isn’t just about the literal answer you give, but the search experience. The entire quest. Everything the searcher experiences can directly or indirectly influence the ranking of a page. That starts with the search results and ends when the search need is fulfilled – and that can even be on another site or page. What is SEO

Sir John Lavery 

For example, the title of a page is important – and how it stands out and comes across compared to other titles on a keyword’s results page.

But you can also think of the readability of the text, the ease with which the searcher can find what he or she is looking for, the speed of a website (which often has to do with the quality of your hosting ), the pages where you link to and even the look & feel of the page. What is SEO

Or if we need to make SEO bigger:

SEO consists of all activities that make your website better for your searching target group.

The core of SEO is mapping out all the questions, issues, and needs of our target audience – the keywords and the underlying/hidden questions – and creating better pages for those needs than our competitors. Pages that your visitors and even peers will recommend.

And there’s a dash of marketing on top of that. Google needs data to see if a page is good. And the more visitors come to the page and the more a page is discussed on other websites, the better Google can make an assessment of the quality of the page. What is SEO

SEO is therefore mainly about helping your target group. With your knowledge, experience, examples, stories and tips. That doesn’t sound very technical, does it?

How do you get high in Google?

In theory, the best page should rank the highest. In theory. In practice, this is not always the case. This is because the ranking is determined by an algorithm. A complex set of calculations. Not by people.

The probability that a page is good is therefore looked at. They look at tens to hundreds of data points that all have a small or large relationship to quality pages. For example, links are more often made to qualitative pages than to less strong pages. And visitors are more likely to come back to websites where one or more pages were good.

Conclusion:

Hope you enjoy this content here we share about SEO, if you have any kind of website then you must learn this post, So, Read our blog and Rank your Website Easily, Thanks for visiting our blog site

Learn more: Best Marketing Companies 

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