Data as a service is not always well understood, which is a real shame. Because data as a service is a great option for companies who want to make use of good quality data, without having to spend hours collecting, and sorting, that data all by themselves. In other words, most B2B companies could likely benefit from using (or at least understanding the benefits of) using a data as a service tool. So, when figuring out how to upgrade your B2B sales and marketing approach, consider investing in a data as a service option, such as a great quality Canadian database.
Data as a Tool
Data can be an incredibly helpful tool to even the most successful B2B sales and marketing teams. Good quality data forms the basis of good quality outreach. When your team understands who potential leads’re, it’s easier to segment them for personalization, to figure out what they want. However, the blessing and curse of data, is that there is just so much of it available. Data exists on such a massive scale, that it can be incredibly overwhelming to a team who is looking for specific and targeted information.
Additionally, combing through potentially bad data, such as outdated contact information can be disheartening. Sorting through a huge backlog of data in your Canadian business directory database to find what is truly useful and still accurate can be an incredibly time-consuming endeavor. That’s where data as a service comes in. Instead of your team having to dedicate precious time and resources to finding the data that they need from all of the data available to them, a data as a service provider will smooth out the entire data finding process.
Tools for Data
A subscription to good quality data as a service provider, and their Canadian business directory, will be like using a shortcut. Your team will still find all the data that they need, simply quicker. Or even better, they may find data they would not otherwise have had access to as well. A good quality data as a service provider will also do the work of quality control for you, ensuring that your data is all completely up to date. After all, outdated contact information can be the difference between making a great business connection and having your outreach never get to the intended recipient.
Data-as-a-service providers also know the tricks of the trade, and often offer a variety of perks to subscribers. One such example is housing your data on a more reliable system, such as the cloud. Good quality data will also form the basis of doing a great job of informing any AI your team may want to use, as systems like AI should ideally only be operated using the most up-to-date and well-curated data available.
Choosing Scott’s Directories
For those looking to upgrade their B2B strategies and try out data as a service, Scott’s Directories are here. At Scott’s Directories, we know data. We first made it onto the scene via print all wayback in 1957, and have been selling data ever since. In fact, we have been selling data for a whopping six decades! However, we have definitely innovated during that time. Since joining MacRAE’S, we have expanded into the world of marketing products, including the use of SEO and content marketing.
Our Canadian database, will help connect your team with all data that they need to craft sales and marketing strategies. The best part? That the process of data finding will be as easy as it is effective. We are a “one-stop-shop” of Canadian businesses, that will be available 24X7 for your team to check in on.
They can easily filter to find data on certain geographic locations and industries, with thousands of company profiles available. Additionally, your team will be able to find important information on things like the names of key decision-makers at companies who will likely be the ones making final buyer’s decisions on whether or not the company will purchase goods or services.
Conclusions
When it comes to crafting great sales and marketing outreach, data really is one of the most important building blocks. After all, good quality outreach can only be as good as the data it was made with. ‘So, invest in great quality data, and save your extra team time and effort that they could be spending on creating other things today, with Scott’s Directories.
