Artificial Intelligence is the path that leads to the future. It’s advancing at a tremendous pace and it’s only going to improve with passing time. From cars to robots, AI is enhancing the quality of life and solving problems in a way previously deemed impossible. Therefore when it comes to creating mobile applications, integrating AI in your mobile application becomes critical.
It offers your customers a more tailored experience, improving their app experience. And not just that, it also helps increase your productivity and efficiency. In this article, we’re going to look into nine benefits of AI integration in mobile app development services. Without any further ado, let’s dive right into it.
- Better Authenticity
The more we improve in the field of digital technology, the more we see cases of hacking and cybercrimes. Security is the biggest concern for most developers. And therefore mobile applications must always be a step forward to monitor these threats and stay away from them at all times.
With AI integration in mobile app development services, it’s easier to notice any irregular or suspicious activity in a user’s behavior. With technologies such as blockchain and machine learning, it’s possible to significantly reduce these threats and give way to a secure and seamless experience for your users. It sends them alerts in case of any possible preach, keeping them in the loop at all times. It can also add additional hack-proof layers such as biometric authentication.
- Language Translations in Real-Time
AI-enabled translation services can significantly boost your customer base. While there are several translation apps for users to employ, not many work offline. And therefore, having an AI-enabled service can help in translating in no time without requiring any internet connection.
Not only do these services work for many languages, but they can also learn numerous dialects of a particular language using machine learning. Using these services, it’s possible to control the latency of the tool which helps in more accurate translations for some languages. With these services, you can appeal to a much larger audience than your application’s primary language allows.
- Better Search Functions
Voice search is becoming more prominent with time, and most major platforms, including all the top retailers, provide an option for voice search. And hence optimizing platforms for voice search becomes a necessity with time and AI integration helps in providing voice search with further options.
With time, several platforms, such as Goodreads and Amazon, have included visual search options. This helps those users who don’t recognize an item and is often faster and more accurate than a simple text search. Various developers have already started using artificial intelligence and machine learning to provide more personalized experiences using voice and image recognition.
- More Customized User Experience
Almost every AI-integrated application uses previous data to provide a more seamless and smooth experience. By learning a user’s behavioral patterns, the application can guess future choices and engage the audience in a more personalized and relevant manner, boosting your statistics and sales.
By offering a more specific set of choices to your customers that suit their liking in collaboration with their past patterns, you make sure that they remain on your platform for a longer time. Other than that, they’ll also spend their time more meaningfully and would be less likely to leave your platform for your competitors.
YouTube is a great example of how your past behavioral patterns can be used to improve your suggestions and provide you with content you’re more likely to watch. It takes into account your google activities across all platforms and then suggests videos that suit your preferences more. This improves overall efficiency and saves time.
- Automatic Logical Reasoning
From playing a game of tic tac toe to organizing data as per different metrics, AI integration in mobile app development services can help in solving different issues employing analytical and logical reasoning.
Google Maps can be taken as an example of this. It uses data collected over a large amount of time from traffic behaviors to average vehicle speeds and uses it to predict data such as estimated time of arrival and the best route to choose. This provides users with a seamless and customized experience.
With reasoning, a large part of an application can be entirely automated. This not only saves time but also decreases the money and manpower required while improving efficiency and productivity. It can also help in reducing the more repetitive tasks, which makes the users’ experience more comfortable.
- Recommendations to Keep One Hooked
One of the greatest areas of engagement for multiple platforms is the “you might also like this” section. From Amazon to YouTube, numerous platforms provide this service that offers incredible results and higher engagement. These recommendations are tailored to the user’s previous behavior and other users who’ve consumed or purchased the same product.
With AI integration in mobile app development services, you can offer your customers tailored recommendations according to their taste and the current product they are viewing. This helps them find something they might not be looking for and helps in your platform’s growth. It improves the chance of the customer purchasing something and makes their experience more engaging as well.
- Facial Recognition to Improve Security
Facial recognition features, over time, have gone through rapid changes. Not only does it recognize the owner in different circumstances, but it’s also gotten more accurate and adaptable. This helps in improving the security while not putting the user through discomforts of any sort. It’s quick, it’s easy, and it keeps the application away from any friends or children to whom the owner might not want to provide access.
Grow a beard, wear specs, change orientation, and yet the smart facial recognition will identify you. Other than security usage, this feature can also be used in the medical field. It can be used to scan the face of a patient, identify their symptoms and provide a suitable diagnosis.
- Programmed Debugging
In case of code errors, it might take a lot of time to find and fix the issue. You might also have to hire a specialist for fixing that error. But with AI integration in mobile app development services, it becomes much easier to find and fix those errors. Artificial intelligence can find and mend a code error without any external help, which can significantly reduce production time. This results in an app with smooth performance and minimal glitches. This service can also help a corporation in producing more apps in a short period.
- Better Communication
With chatbots, you can effectively communicate with your customers without actually interacting with them. With artificial intelligence, chatbots recognize and replicate human emotions in such a way that it becomes almost impossible to distinguish between an interaction with a chatbot and one with a real human being.
More and more applications are using the chatbot feature as it uses previous experiences and offers a more personalized output. This is also useful for those customers who don’t prefer interacting with an agent. Not to mention it saves both time and energy, for the user and the business.
Conclusion
We have seen numerous benefits of AI integration in mobile app development services in this article. Not only does this service record and use experience with different products or pages or services, but it also uses that information to provide the user with a more customized and seamless experience. It also helps in obtaining loyal customers by using several tools such as NLP, enhanced search tools, and character recognition.
In a market saturated with applications of all kinds, AI integration helps you have that edge over other platforms. Artificial intelligence is revolutionizing the way users interact and form their habits, be it browsing or shopping, or travelling. With AI, you can tap into those patterns through which the users behave and employ it to predict their purchases. Not just that, you also get better customer satisfaction and retain a larger number of users. If you wish to get help in mobile app development or AI, connect with us here.