Marketing Tactics to Ensure a Successful Mobile Game Development Software Launch

There are several stages of an app project and your work is not over once you have completed the mobile game development software project. Users will not rush to the app on their own. The mobile app market is highly competitive and businesses are struggling to maintain app discovery. There are now millions of apps on the App Store and Play Store so it can be difficult to redirect attention to one particular app.

Businesses now have to do more than just publish their app. They need to prepare for the launch and come up with a marketing strategy that creates the necessary hype. The goal is to get the maximum number of downloads in the most minimum time possible. The frequency of download and the number of downloads strongly influences the app ranking.

Businesses should be planning for the launch well in advance and the goal should be to get the app trending so it receives a large number of downloads. There are several things to take care of before clicking that publish button. We have compiled a few tips to help you successfully launch your app.

Create a Buzz

The mobile game development software can be used to create a landing page that asks all visitors for their email addresses. This simple one-page form on the company website only needs one field for collecting contact information.  It is easier to create a buzz around the app by sending out emails to everyone on the list. This helps gauge the audience’s reaction and also announce the product well before the launch. All interested people can follow updates and help start a conversation about the app and their anticipation.

Choose a Date

Finalizing the date for the launch can help materialize the goal. The launch requires coordination on a larger scale and the team has to check several items on the list. These are relevant to the game app development, audience demographics, current events, local holidays, and other factors that affect the app’s success. It helps the business keep up with all their requirements and choose the best time for publishing. Studies show Sunday is the most profitable day for app launches and bring in the highest numbers.

Invest in ASO

App Store Optimization (ASO) is an important aspect of app marketing and should be priority number two after mobile game development software. One of the major avenues of app discovery is through the search bar. It is important to use the trending keywords that will help interested users find the game. There are some guidelines to follow when selecting a title, selecting the keywords, designing an attention-grabbing, and using impressive screenshots.

The publishers should be wary of the character limit for title, keywords, and descriptions. There are many tools for identifying the right words as well as comparing, monitor and analyzing them. It shows how much competition, search volume, and ranking for each one. Similar to SEO, it is much more preferable to rank higher for average keywords than try to break into a highly competitive category.

Create a Support Solution

Apart from strict testing procedures, implementing a communication channel is helpful because users can contact the developers and report errors or bugs. This way the team can work out all the issues before everyone experiences them. User feedback is the best way to learn when working on new mobile game development software.

The Android game development company should anticipate a large number of bugs during the alpha and beta testing phase. The process of reporting errors and logging bugs should be simplified to encourage more testers to point out problems. In-app messaging is the best solution because it reduces the number of hoops one needs to cross to file a report. There are several development kits available for creating customer support. Developers have the option to review complaints promptly and guarantee a good rating from future users by providing a seamless experience.

Produce a Video

Videos are more compelling than still images because they give an accurate representation of the app’s interface. An Android game development company can now upload a video in addition to screenshots from the app. They can provide users with a preview of their features and demonstrate their utility. A well-made video can be very compelling so it would be useful to invest in the right resources and use proper marketing tactics to advertise the app.

Alert the Media

Once the team has completed their work on the mobile game development software, it is time to reach out to the press. The company can hire a PR specialist to generate buzz and redirect traffic from news articles. Tech blogs are very popular now and can write early reviews or press releases for upcoming apps. Planning to include multiple sources on the list can help reach a wider audience and the PR team will coordinate with them before the launch. Giving social media influencers access to the product before the launch can also help generate interest in it.

Launching an app requires a lot of planning and it is necessary to ensure that none of the time and effort spent on the game app development goes to waste. A lot of factors affect how well any app does on a specific platform.  The marketing strategy should be fine-tuned to give any app the best chance to succeed amongst the rising competition. Carefully selecting the right strategy and designing a campaign can help improve the odds for any app. If things go well, it might even be featured on the front page for Google or iOS Stores.