Christmas is often the first thing that comes to mind when we think of seasonal packaging services. It’s the year’s greatest retail event, and many firms invest in a new look in order to attract shoppers. However, there are plenty of other times throughout the year to update your packaging!
Smaller holidays may be more relevant to your brand depending on your product line.
Seasonal package refreshes are likewise less typical at other times of the year. This is an excellent opportunity for small businesses to stand out from the crowd!
But what should you think about if you want to use your packaging as a marketing tool? So, when it comes to making seasonal packaging services, you should focus on:
- Maintaining brand awareness
- Consumers, demographics, and competition are all taken into account.
- How specific should your designs be
Why Consider Seasonal Packaging
Despite the uncertainties surrounding the USA’s economic performance – and what that means for consumer confidence this Christmas – the estimates cited on what is expected to be spent make seasonal products, promotions, and packaging a vital concern.
Seasonal packaging, when done correctly, can be a powerful generator of sales, brand awareness, and impulsive purchases. It can help you stand out from the crowd, gain more shelf space, and, in the long run, increase customer loyalty and repeat sales.
In the end, it can be the difference between a brisk sales time and a chilly (or worse) holiday season.
But, most importantly, your packaging must be on point in order to accomplish this. As a result, the rest of this tutorial will go over the important things you should do when it is about seasonal packaging services.
When Should Seasonal Packaging Be Used?
So, if you’ve determined that seasonal packaging is a suitable fit for your company, when do you actually put it into action?
The majority of firms tailor seasonal packaging services to key events and holidays, picking and choosing which ones best suit their brand.
Because not all holidays are appropriate or suited for your target market, make sure the holiday you select to build your packaging around resonates with them.
If your company specializes in winter clothing, investing in seasonal packaging for the summer holidays would be a waste of money. Seasonal packaging is typically created for the following events:
- Summer
- Halloween
- Christmas
- Valentine’s Day
- Easter
- Regional and country-specific holidays
- Company milestones
- Major events
What Difficulties Small Businesses Face in Terms of Packaging
High minimum order amounts have long been a barrier to seasonal packaging for small firms. Whether you’re a brick-and-mortar shop or an online retailer, you’ll require substantially smaller package runs than usual.
Despite this, many packaging services want minimum runs of 1000 or more items. This is just not practicable when the season in issue may only last a few weeks.
Customers reach a saturation threshold throughout the holiday season. Continuing to use out-of-date seasonal packaging can make your company appear out-of-date.
A firm that is still utilizing snowflake-patterned packaging in January, for example, is making a major retail faux pas! Your clients are significantly more likely to be thinking about the next big holiday, Valentine’s Day, which is just around the way.
With the incorrect seasonal packaging, no buyer will be pleased! You’ll very certainly be stuck with a stack of wasted packaging that you won’t be able to use until next year.
This is when specialized packaging services come into play. Smaller runs are possible with custom packaging services, making them far more cost-effective for enterprises. This allows you to include the individuality of your business into your design without wasting time or money!
Seasonal Packaging Tips
Use neutral wording and design on the package to lessen time sensitivity (e.g., ‘Spring edition’ rather than ‘Easter edition’) and extend the product’s shelf life beyond the day of the celebration.
Branding and marketing
To ensure that your customers can still recognize your products on the shelf, make sure your packaging is integrated with your identity. If you’re rebranding for a season, make sure your packaging reflects this as well (e.g., social media)
Seasonal items come in season-appropriate packaging.
If you want to go over and beyond, you can design seasonal products and limited editions to go along with the packaging to commemorate the occasion.
Structural design
Creating a simple design that does not require additional features like wrapping paper and tissue can let shoppers grab-and-go.
Limited edition packaging
Creating collectible and limited edition packaging is a terrific approach to build a loyal customer base that you can use to drive sales year after year.
Looking for a packaging firm that offers state-of-the-art packaging services? Multiple Packages is your way to go! Contact the experts today to get a free quote.
