Video has become the most engaging type of content circulated on the internet. According to studies, viewers retain about 95% of the message that they see on video. Videos tend to leave a lasting impression, are memorable, and have a high conversion rate.
The younger generation of consumers prefers to watch an explanatory guide than reading about the product on a website. Following the tender, the marketers are also pooling all their advertising budgets into video advertising. Vdo.ai helps you make your brand tell a story more efficiently. Read Vdo.ai Reviews to know how we made several brands visible and increased their engagement with the help of reinvented video strategies.
Nearly two-thirds of the digital budgets have been allocated to only video ads (inclusive of both mobile and desktop).ads also come in different formats,
businesses have to make a critical choice of choosing between various formats and features to effectively convert ads into sales.
In this blog, we will be discussing In-Stream Video Ads at length.
What Are In-stream Video Ads?
These video ads are shown before, during, or after the streaming content, music clip, or any long-format video content. These ads are allowed to pop up in between the video streaming, can have additional call to action buttons and downloadable content.
While some users complain about the interruption in their viewing, many have now accepted them as the tv ad version of online streaming.
How do In-Stream Video Ads Work?
In-stream ads are a digital phenomenon, and they are altered to fit into the digital advertising sphere. Choosing the right format, device, and platform is important to utilize the optimal reach of the advertisement. Research has suggested the internet algorithm pushes ads that have a non-intrusive length of 15 seconds, on the other hand, it cannot exceed 30 seconds. Vdo.ai can help you understand in-stream ads with ease.
Another feature of in-stream ads is the “Skip This Ad” button that allows people to skip the ad without wanting to spend 15 seconds watching the entire ad. Since these ads are an interruption of the viewer’s streaming, the buttons allow analysts to understand the audience’s behavior.
To grab the audiences’ attention, the ads have to have a strong message, engaging format, and clarity in the initial five seconds. Accurate content that is about the content the viewer is watching reduced their tendency to skip the ad altogether. Targeting is important for the ads to work without the user’s conscious interruption.
Types of In-Stream Video Ads
Linear Video Ads
The most used format, this ad format is similar to the TVCs, the ads cut into the mainstreaming content, stitched in between, and plays at length.
Non-Linear Video Ads
Also known as “overlay ads”, these ads are run without interrupting the streaming video content. These take up a smaller part of the entire screen and always have a call-to-action button to carry the user away to their main website or store.
Companion Video Ads
These Ads usually accompany linear or non-linear ads; their main motto is to increase brand awareness and visibility. They appear alongside the streaming video in the form of rich media, text, and images.
In-Stream Video Ad uses extensive targeting options and audience-based buying to excessively targeting only the relevant audience. Digital video advertising is also very handy as the advertisers need to pay only for video views. On the other hand, many advertisers pay for interactions only – via CTA button,
Overlay, or banners.