It contains all of the information a designer needs to create a logo for you. The document typically includes information about the business, the desired design style, the project timeline, and the budget. A missed communication on these points could lead to a disconnect between you and the designer (and a logo that’s off-target), so make sure you write each step-down. If you are having to face a problem of budget issue then you are easily going with cheap logo design services provided by agencies.
Describe your business in detail
While starting with the why of a logo design brief is easy (and fun), it usually leads to a much better visual result. Provide some background about the business you run. A graphic designer is more than just a computer operator: he or she understands people, products, industries, and how to select aesthetics for them.
Please describe your product, your target audience, and your industry
Here is a good place to go into details about which design techniques work well for what types of products, audiences, and industries. If you have competitors in your industry, consider sharing the materials, manufacturing process, customer lifestyles, or other information about them.
What are your brand values?
Design styles also differ according to brand values. You might find it helpful to describe your brand values using different value spectrums, such as modern vs vintage, fun vs sophisticated, and young vs mature. Design elements can help designers express these values visually. Compare this fun logo with a sophisticated logo:
Name your company
It’s easy to overlook this one, even though it seems obvious. What case should the letters be in? Make sure you specify this. Do the words have spaces between them? Does it matter how many lines everything appears on?
Provide your company slogan (if necessary)
In some cases, slogans can’t be removed from a logo because they’re embedded into the design. Think long and hard before including one in your logo. You can also let your designer know if you need it removable if you want something more flexible.
Describe the logo style you desire
Please describe the type of logo you need
A trademark? Symbol? An abstract mark? For more information on the seven types of logos, check out our article. You and your designer(s) will save a lot of time during the design process by specifying your desired logo format. Let me know a couple of formats you think might work if you aren’t sure about the format. It may be possible for your designer(s) to present you with a couple of different options.
Style of design
Style can also be mentioned along with logotype. There are many styles of logo design, such as vintage, flat, minimal, or skeuomorphic.
Colors
The right color for your company will be known to a talented designer. Therefore, color suggestions are welcome in a brief. In addition to general suggestions such as “blue and black”, you may also include images containing examples of specific color values you are looking for.
Inspiration (e.g. mood board)
Many things can be put on a mood board. In this section, you can include photos that show nuanced color palettes, photos that show logo applications you are considering (beer coasters, wooden signs), photos with elements of other logos you like, or even a pre-existing logo that you would like to update.
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Your Goals
SMART goals must be a part of any project that you initiate. One of the most important parts of your brief is this section, in which you answer the question “Why do you need a new logo?logo?logo?
The acronym SMART stands for specific, measurable, achievable, realistic, and timely. This method is likely to have helped you set goals as a business owner. Apply it to this project as well.
Questions:
- What do you hope to accomplish with this project?
- What is the deadline for achieving those results?
- And how will the results be measurWho is your target audience? ence
- Do cheap logo design services make your logo a problem?
Designing for the demographic you want to reach is a great way for the designer to determine what creative route to take, as different demographics prefer different design choices.
Your Competition
You should include information about the main competitors in your logo design brief as well as your brand.
So why? There’s a good chance the designer you hire isn’t familiar with the industry you work in. You can inform the creator about the trends happening in the market by dedicating a whole section of the brief to your competitors.
You can then decide whether you want to follow the industry trends or steer clear of them.
Questions:
- Do you have any main competitors?
- What is their logo like?
- How did they change their logo recently?
- Do you have a favorite or least favorite design choice from the competition?
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Details about the project
You have talked about your brand and your niche up to this point.
Let’s move on to the actual design. It can be beneficial to build this part of the brief with the designer, particularly if you’re unsure of what you want the logo to represent.
It would be a good idea to schedule a meeting with the designer to discuss the following points.
Style
You should choose a style that is consistent with the other imagery associated with your brand.
You must redesign every single design piece you use, not just your logo if you want to completely revamp your look. I and You can choose from several different logo styles, including minimal, retro, subtle, serious, classic, modern, vintage, and more.
Feel & Look
You can think of the look and feel of your logo as a kind of guide that will help your graphic designer make your logo exactly the way you want it. Please include the following details:
- A minimal or complex logo design: Depending on what your company specializes in, you’ll either need a minimal or complex logo design. In general, organizations dealing with artistic topics tend to choose complex designs, while official firms or large corporations prefer minimalist styles. Whatever you decide, make sure your company’s image is reflected in it.
- The choice is yours: Nowadays many people are into retro things, so if your business is related to something like that, you might want to opt for a classic design. Instead, if you promote innovation and new technologies, going for a modern, leaner design will be more beneficial.
- Serious or Playful: Playful logos are only appropriate if your industry allows them. Playful logos are ideal for businesses that make toys, for instance. Serious companies should, on the other hand, choose serious tones.
- Loudness vs. Subtlety: Affordable logos companies make your brand stand out, but a subtle logo doesn’t mean your brand will be lost in a sea of similar ones. Depending on what your business is about, however, a subtle logo is very effective. Decide whether a subtle or loud logo would be more appropriate based on your goals.
