Any search engine optimization plan should start with getting your web pages indexed. However, you must first get search engine crawlers to visit your site (Rank a website). The first visit could take days, weeks, or even months, depending on the search engine. Future visits can be ‘to some extent managed once the ice has been broken. Crawlers will visit your website more frequently if you update your pages regularly.
Of course, that’s only half the battle. The other half is getting search engines and directories to index your content in search results. To do this, you have to start at the beginning. Develop and improve content structures in a way that impresses search engine crawlers. For example, WordPress plugins like Yoast SEO or Rank Math will help you do this.
The general search process is simple, first comes the domain authority, which is a “weight” or “score” based on activity history, amount of semantically related content, incoming links, etc. If, for example, you sell computers, you cannot compete directly with component PCs, but you have to seek to position yourself in more specific niches, e.g., Gamers.
All text content picked up by search engine crawlers is stored and indexed. People perform searches based on certain phrases (keywords or keywords). Any content with the highest quality for a given keyword will be placed at the top of the search results.
The page title and text headers usually carry the most weight (at least, as far as crawlers are concerned), so you should research the right specific keywords. For example, suppose you abuse a single keyword. In that case, you will be over-optimizing the content, and you will be penalized, so you must incorporate keywords that are semantically related or similar to the main one.
So these three points are essential to position your website:
- Provide quality content
- Update content regularly
What are the top positions in Google?
Google search results are becoming more dynamic. Depending on the geographical area or types of content, it shows different results. Ranking yourself in each of these variables is known as SEO on SERP. Then, the content generated to position itself in the first positions will depend on the user’s search intention.
How to Rank a website with technical or informational queries?
The example comes from a mathematical query, Google interprets search intent and highlights results at the top of the page.
In this case, the first organic position is from the website (1). Google has extracted from the page the steps necessary to operate and the images related to them.
Sometimes this can be both beneficial and detrimental. On the one hand, it is the first search result and has a very high CTR (click-through rate). On the other hand, the user may obtain all the information they need from the extract and not enter the web.
Google later interprets based on the behavior of other users that you may have made a mistake when formulating the query (2). For this reason, it suggests reformulating the query with similar variants or obtaining examples.
Finally, (3) shows explanatory videos to solve the mathematical problem.
How to rank a website with definitions?
They are generally word queries. They may well be preceded by the word “Define” or “Meaning” and recently appeared in the results of virtual assistants such as Google Home or Alexa.
In this case, Google makes an extract and displays it on the screen or pronounces it by the virtual assistant. So it can pass as the previous result and be detrimental when it comes to driving traffic to your website.
How to position my website with «How To»?
This anglicism refers to searches that begin with “how to do…”. Their search intent is motivated by learning, so Google shows tutorials or guides.
The result comes from the search on how to change a blind tape and shows explanatory videos ordered by popularity. Also, according to SEMrush, the video description must have more than 100 words to rank in the first ranking.
How to position my website with feature listings?
Here google makes a list-type interpretation to meet the user’s search needs, and it can be the technical characteristics of a vehicle, a list of items needed to make a trip, or a set of questions as in this case. Google makes this extract by interpreting the HTML title tags (H1, H2, H3, Hn), which is especially important when publishing a website.
Positioning of online store products
If the search engine detects that you may purchase a product, it returns related information. It prioritizes it by popularity, price, and similar items within the same store. So we must pay attention to the internal linking of each product.
Position a website with articles and news
If you want to create content between news content, you must follow the SEO in dubai structure. This Yoast SEO extension can make it easy to create the right structure in your posts. As always, google prioritizes regional and national results, so you can always search for a regional micro-niche among the giants.
Positioning with search opinions
Internet users are increasingly savvy. The opinions and comments of personal experiences of other users are decisive for a customer to decide to buy a product, go to a restaurant, or stay in a hotel.
For this reason, you must work with natural, realistic, and, above all, authentic opinions of your clients. If your opinions are artificial and perfect, you will lose reputation and generate the opposite, mistrust. To do this, the best advice for managing your reputation is to ask satisfied customers to share their reviews on your website or others like Trustpilot.
On the other hand, always answer negative reviews, understanding and showing your point of view with respect.
How to position my website with Guides and tutorials?
Undoubtedly the predominant medium to see how something is done step by step is YouTube. And they say that a picture is worth a thousand words. So if you want to teach something practical, decide to add a good explanatory video to your blog.
How to position my website with images?
Many people search intent to find a photo that answers their questions, for example, «Will Altea be nice? I look at images and compare!.
Use original images in your blog, add alternative text descriptions, and ensure that the name corresponds to the image. Avoid “pic-003.png”. Sometimes the book is bought because it has a good cover.
How to position my website with featured listings?
Google summarizes your content because there is a high search intent for comparisons and listings. Don’t be afraid to talk about your product compared to your competitors or list general complementary features to your products.
How to position my recipe website?
The content of cooking recipes has become so popular that Google has included a scheme for blogs and posts. You can use specific WordPress plugins, but it will also work if you use headers with recipe steps and appropriate images for each of them.
Positioning by currency conversion, metric measurements, and calculator
Voice assistants like Google Home and Alexa have brought a multitude of snippets or search fragments like the one in the image. Generally, these keywords are not interesting since even if you are in the first results, the user intends to obtain a specific piece of information that the fragment resolves.
How to position my website if I have a local business?
Ask your customers to help you by providing reviews, answering frequently asked questions, keeping contact information updated, schedules, adding images of products and services of the premises, and by 2021, provide information on the protection measures your business uses against COVID-19.
The advantage is that the results show direct access to Google Maps and directions to your business.
How to position my website in Google Shopping?
It is a store of stores. For your online store products to appear in the Google Shopping results, you need to have a Google Merchant Center account. It is a very competitive market in terms of prices, variety, and positioning, which is why Google offers paid ads in its first prominent positions.
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To position your keywords, you must take into account:
- Meet the search intent of your customers.
- Have quality and updated content that meets the needs of your target audience
- Have complementary material (images, videos, downloads)
- Provide a unique value compared to your competition
- Have backlinks or external links from authority domains (such as blogs news portals)
- Be active and connect your content on social media
- Have a correct meta tag structure
- Adapt your website to mobile devices
- Have a keyword strategy before writing each page or article
- Have a FAQ (Questions and Answers) section
- Avoid cannibalization of your content
- Use proper internal and external linking
- Have an adequate internal structure (XML Maps, robots.txt, breadcrumbs…)
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