What is required to open a website? First, our article discussed some basic information for those who want a website. Next, this article will discuss the differences in healthcare website design for doctors.
Social media accounts and websites reflect the brand value of individuals or institutions. The most crucial factor in reflecting this brand value is the healthcare website design. The opening of a private website by a doctor and a healthcare website designed by an international construction company are based on the same goal: to reach more users and be visible in the digital environment. However, the target audience of both sectors is different. For this reason, websites should also be designed by evaluating them in a sectoral sense. So, how to create a website for doctors? Let’s give a detailed answer to this question with our experience in the sector as a digital brand.
Why Special Website for Doctors?
First of all, let’s explain what a website for doctors is and what we mean when we say “Healthcare Social Media Marketing Agency.”
Promotion and advertising activities spread faster day by day through social media and websites. However, there are limitations to personal promotion and advertising in some sectors. The health sector is one of these sectors. The purpose of the restrictions is to prevent the commercialization of the health sector and the malicious use of advertising activities. You can find more detailed information on this subject in our article “All Curious About the Medical Advertisement Ban.”
But of course, all doctors can promote their practice using the right channels and the right language. At this point, one of the best channels to reach customers is websites. Because every day, thousands of people search for healthcare website designs on the internet and get doctors’ websites. Accessing quality content on these websites and seeing doctors’ experiences helps users evaluate doctors. So in a sense, a personal website; can say that it reveals the brand value of a doctor.
Who Visits Doctors-Specific Web Sites?
Health is one of the industries with the largest target market. Therefore, everyone from all walks of society, men and women, young and old, can visit healthcare website design for doctors. First, however, it is useful to examine some numerical data to know the behavior of visitors to your website:
According to studies, more female patients do health-related searches. The patients participating in the study, on the other hand, state that they first get information from the internet when there is a suspicion of any disease. Participants are of different age ranges.
Like other things in the digital world, this data is, of course, renewed every year. In addition, however, these data guide us on what doctors should pay attention to on the website. For example, as users first get information from the internet… At this point, the importance of the contents of the Doctor’s website becomes apparent.
Considering that all internet users are impatient today, we can say that visitors to your website will want to find what they are looking for in a short time. Especially your visitors who wish to reach the answers easily they are looking for about a disease. For this reason, it is important to pay maximum attention to the content layout on the Doctor’s website and ensure that the readers follow the content easily until the end of the article.
What Should the Website Content Be Like for Doctors?
As with all websites, content is very important in doctor websites. Doctor websites are not like e-commerce websites. Photos and product information are the priority on an e-commerce site. Users want to get the information sought most shortly and reliably on doctor websites. For this reason, the contents of doctor websites should appeal to the reader in terms of both quality and layout. Content prepared for doctors in general;
- It should be written per SEO rules.
- It should be able to answer the questions frequently asked by users about the subject.
- The reading order should be comfortable and should not tire the reader.
Let’s not pass without mentioning the importance of content language in doctor websites. You may think that the more you include medical expressions and Latin words in the content, your writing will be better. But remember! Readers cannot understand these texts the way you do. Therefore, they get bored at the beginning of the article and leave the website. Search engines consider abandoned web pages as unqualified and leave them behind in a short time. For this reason, the content should be prepared by considering the patients while the doctors are designing the website content.
Design: How is a healthcare Website Design for doctors?
We have underlined some points that should be considered and make a difference in doctors’ websites. Now, let’s assume the considerations in the design:
By following our Instagram account, you can review the websites we have made for doctors before. You will see that the websites here have a very simple interface. Patients visiting the Doctor’s website do not need the hassle. Consider the information a visitor to the healthcare website design for doctors might need. This person wants to find some information on the site about the Doctor’s experience or the diseases under the Doctor’s field of expertise. Therefore, all of this information should be presented to the reader clearly and unequivocally. The design suitable for this purpose depends on the professionalism of the web designer. If you want to work with an agency that has become a brand in doctor website design, Digital Brand will be the right choice for you! You can reach your potential customers quickly by contacting our agency serving within the body of METU Technologies.
What is a 100% SEO Compatible Website?
An important concept not only for doctors but also for other sectors: 100% SEO compliance! So what is this SEO compliance we call?
These websites, which we call “SEO friendly,” are websites that can rank high in search engines with their theme and infrastructure. 100% SEO-compatible websites, combined with the right content and keyword selection, help your website be visible. Therefore, users who search for the most searched words in medicine and healthcare website design can reach them directly; they can review your experiences and resume.
SEO-friendly websites are also quite fast. This is not always a feature of the website itself. Sometimes, choosing to host or use a server instead of hosting increases the website’s speed. Everything is so fast now. Therefore, users wait for a maximum of seconds for websites to open. The faster the website is, the more users visit these websites. Of course, search engines also place these sites among the most reliable.
For this reason, we recommend many of our doctors use servers on their websites. We also try to provide the best service to our doctors by using a server. Because we know how many patients the server infrastructure and 100% SEO compatible websites will bring to you.
Click here for more information
