Thinking of tapping into Influencer marketing? But wondering how. Don’t fret. Here in the article, we discussed why influencer marketing is vital and how you can create one.
What is influencer marketing?
Influencer marketing is a type of marketing that access business uses the audience and trust which are owned by the influences over many years. By getting promoted via influencers who are known to be trustworthy and expert sources in the customer’s minds any business could easily tap into the world of marketing and social proof that can be used to drive sales. Simply put it’s similar to the word of mouth marketing. Already 85% of the marketers have seen immense ROI just by using influencing marketing rather than other marketing networks.
An influencer is a person who built their kingdoms around specific needs and proved themselves as pera perfect brand ambassador. They can be referred to as small little celebrities in their spaces. These people promote products or services to their followers in exchange for free products many or any other kind of experience.
How does influencer marketing work?
Buying a product goes through several layers of red by influencer marketing? If a product is introduced by someone that your audience knows and trusts then it can be audience easily printed on your potential audience’s minds. One of the best examples of this influencer marketing is Daniel Wellington. Daniel Wellington is an accessory brand that’s grown hugely by using the power of influencer marketing. Their brand is driven by their partnerships with content creators and influencers. That’s how they created a successful and engaging community. Here are the few benefits of influencer marketing:
Trust: An influencer’s approval turns into an influential form of social proof for the audience. Actually while in Covid-19, customers banked on the influencers than the brands. Earn the power of influencers to reap the trust of customers.
Reach Influencers put in a lot of work and time to develop niche audiences. Partnering with the influencer who echoes with the potential customers, helps you expand more.
Powerful ROI: Every brand can maximize brand awareness at an affordable price with influencer marketing. For every 1 dollar you spend on influencers, businesses get 4x times more profit.
Exceptional SEO. The contexts such as videos or blogs that influencers generate can bring high-quality backlinks to the brand’s site. That boosts organic ranking in the search engines
1. Understand the target audience
The first and foremost step to creating an influencing marketing campaign for your Shopify store should be studying customers. Research shows that those aged between 19 to 24 were likely to buy products after they were promoted by the creator they follow. If you are ready to choose the influences for your business then make sure to convey your message by choosing the right influences related to your audience. Here are a few things that you should remember while understanding the audience:
- Gender
- Costumer habits
- Interest and more
Develop a behavior pattern with their details regarding usage, engagement, social media interactions, and loyalty. That offers you content about your customer’s buying habits. Now collect these details via consumer surveys. If you don’t know how to do that then you can also analyze your competitors. To know what resonates with the potential audience. So you can find what is resonating with their approach
2. Research Influencers
After defining goals, and having details about the ideal customer profile. It’s time to do the heavy research to find viable partners.
Before that here are the three types of influencers to know about
- Micro-influencers – These people have less than 10,000 followers. Micro-influencers can attract people with the same interest and values who can be a targeted audience for a certain business. Usually, the connections between followers and bloggers are comfortable, so faith is quite high.
- Mid-tier influencers: These peoples have 10,000-100,000 followers. They maintain a good sense of connection with the customers. Blogging is a full-fledged job for these, so you can trust them with the content & profits.
- Top-tier influencers: These people own 100,000 – 1,000,000 followers and more. The outcomes can be higher than both mid-tier and micro ones. However, the price can be an obvious drawback.
Although the searching for influencers begins with Google you can find many search results. Before starting with anything make sure to observe who is already discussing your products. Go to social media and search for tags & mentions.
For example, if you like to develop an Instagram audience. Then, follow the people whenever you noticed any related account. Then follow related accounts depending on Instagram suggestions. So you can curate relevant influencers who you can get in touch with.
Hire a Shopify agency that can help you find the proper bloggers for the platform, region, audience, niche, and more.
3. Communicate Details
Now, it’s time to talk with collaborators or influencers regarding how to promote your business. Discuss the types of content that you won’t then create. And ensure about the networks you want to promote your brand. Emphasize how a message should be conveyed and what message should be communicated. Don’t be too difficult, let’s take create the studs by themselves. Just talk regarding the terms & conditions of the content on the social media store. You can negotiate influencers with free products, affiliate programs, payment per post, and more. Ensure to hold any documentary indication of the agreement.
As per a study, over 88% of people believe it’s vital for influencers to be caring and authentic about their interests. So, try to communicate with the influencers in a collaborative partnership. That encourages them to promote your brand and products and also maintain maintains identity while attracting brand aesthetic. You can send then any content inspiration such as a mood chart to ensure you develop contractual terms and favorable expectations without being more prescriptive about it.
Give the influencers regular updates regarding new products, stock levels, and your unique offerings. That makes them excited to look for the following share-worthy product for their followers.
4. Test & measure
As we all know influencer marketing needs to be profit and result-driven. So, it is recommended to analyze the outcomes first. List all your goals then compare the results with the goals. Now test it and optimize it again for better results. Do you know that most marketers never measured ROI for influencer marketing? Many businesses usually only measure the conversion rate and success.
But in terms of an influencer marketing campaign, one should measure ROI. Measuring is quite challenging as you should use coupon codes, affiliating programs, and tracking links. That gets you quantitative details. You also need to manage engagement metrics like saved posts, comments, and likes along with the website traffic. They offer helpful insights into your campaign reach. Always remember that if you are using an influencer campaign then your main priority should be accessing performance data. Our main goal is to find a Shopify agency or a partner that features data about successful historical partnerships.
Measurement is the number one obstacle with influencer marketing. We can overcome it by hiring a Shopify agency and data-driven services that deliver performance reports. If you are looking to make influencer marketing a credible channel for the Shopify marketing mix, then you should measure the ROI and results.