All of us have for sure experienced two kinds of events. Following are those two kinds of events:
- Live events.
- Recorded events.
There is always a margin of mistake in recorded events. But in live events, even minor mistake is not acceptable. But still, clients give priority to live events over recorded events. This happens especially in the case of corporate events. Because it increases business growth by increasing all marketing metrics. The marketing metrics which live events increase are following:
- Return on investment.
- Brand awareness.
- Building long-term relationships.
For brands, Live Event Production is an excellent medium to achieve their manual goals. Marketing officers have now realized the original power of live events. They can’t be overlooked due to the digital marketing tricks. People always value the experience of things. A chance of hearing someone you admire live produce a strong impact. Live speakers can influence the purchase decision of speakers. This fact is stated by 93% of consumers.
Live Events Fuel Business Growth:
Here are some of the factors through which live events increase business growth.
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Live Experiences Are Attractive For Young People:
The investment in live experiences has increased by 70%. This percentage of age hasn’t increased so much since 1987. This growth can be attributed to the younger generation. They adore attending live events and spending their money on them. Because they love to share their experience on social media platforms. Brands are well aware of the isolated feeling of the young generation. This seems weird because they are more connected than ever before. But more connections have indeed increased isolation.
Live events allow liking minded people to connect. This allows them to share their experiences on social media. This word-of-mouth marketing is very much effective for business. Moreover, it is better than only relying on digital tactics. It has been found that brands devote a large portion of their budget to live events.
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According To Marketers, It Is Most Effective Marketing Channel:
The most efficient marketing avenue for achieving corporate goals is live events. In a poll of marketers performed by Bizzabo, the majority of marketers stated this. Moreover, they said live events create more impact than the following marketing techniques:
- Digital marketing
- Content marketing
- Email marketing
Many marketers hire event production agencies to arrange the following events:
- Trade shows
- User conferences
- Networking events
All of these events help in fulfilling the following purpose:
- Lead generation.
- Building close relations with customers.
- Great opportunity of earning media attention.
Other mediums just move the needle towards this objective. But live events fulfill them smoothly and at a faster pace. Therefore, marketers seriously invest in live events. As a result, consumer engagement and reliability increase.
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Events Are More Measurable Now:
Live events were nothing more than a black fox for marketers in past. The calculation of event attendance was a very challenging task. Even calculating return on investment was not easy. But now, event platforms can measure the metrics of a successful event. Some platforms can integrate tools to measure the live event performance in terms of:
- Revenue
- Customer retention
- Press mentions
New marketers can access effective marketing tools. They will help in the powerful planning and measurement of an event’s performance. By using platforms, the arrangement of sophisticated live events gets easier.
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Production Of Live Events Is Here To Stay:
Live events provide an opportunity for marketers to break free from the noisy online market. Through this, they can easily connect with meaningful attendees. Furthermore, it provides a unique environment to connect. Attendees use social media to share their worthwhile experiences. It will differentiate your event and brand from others. Live events are here to stay for entrepreneurs and small leaders.
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Featuring Famous Speakers Increase Return On Investment:
This is an excellent way to bring a well-known speaker to your event. Because people always follow the lifestyle of the famous personalities. This is a proven source of increasing the return on the investment. Other mediums can be effective for the increase in sales. But in comparison to living events, nothing can beat it. The greatest method to enhance ROI is to have a live demonstration of the product. Because the audience won’t forget the live experience. This impacts their purchase decision on the spot.
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Brand Equity Develops Through Live Events:
Live events are a source of instant engagement with the audience. In that way convincing the audience for purchase becomes easy. As a result, the audience might have a more favorable and genuine experience. This happens due to the live experience of products and services. If we call immediate engagement a primary advantage of live events, it won’t be wrong. You can’t engage an audience so fast through social media or Tv advertisements. So, live events have now become the first choice for developing brand equity.
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Foster Relationships With The Audience:
We have indeed experienced a lot of change in the industry. But some golden rules always remain the same. No era can affect their impact on the success of the business. Live Event Production has now become a source of implementing those rules. The most famous golden rule is developing close relations with customers. Many business industries have overlooked this rule. But no one can achieve success without following that rule.
This rule is especially applicable to B2B business. Because personal relations matter in it for getting a specific contract. Or investment is required for future business growth. A key event production agency can make that thing very convenient for you.
Final Thought!
There is no doubt that social media platforms can’t be ignored. But it doesn’t mean that you overlook live events. Nothing can compare the effect of live events in increasing business growth. Even though the era has changed. But still, people prefer personal experience before making a purchase decision. Ems Events effortlessly arrange live events to gain business objectives. There is no doubt on the fastest pace of live events for this. Therefore, marketers are giving special attention to the arrangement of live events.
