How A Medical Practice Marketing Plan Can Bring MORE Patients Into Your Office!

In the healthcare industry, patients now have more choices than ever before. As there is so much information available online, these patients no longer need to visit the nearest hospital, medical practice, or even healthcare practices with many locations in the region. 

Having a well-thought-out, funded healthcare marketing strategy in place to reach new and returning patients in your area at the correct time is critical. 

Medical Practice Marketing is critical to the success of any business, including medical offices. A doctor should see 30 to 50 new patients per month in order for their practice to thrive. An approach must also offer competitive services at reasonable prices to attract new patients. Retaining current patients necessitates a lot of effort and devotion.

While it is critical to preserve relationships with current patients, expanding your practice and attracting new patients is vital. Traditional means for accomplishing this, such as promotion and referral systems, are available, but there is much more you can do. 

Some Time-Tested Strategies For Growing Your Practice and Attracting New Patients:

• Know Your Target Audience

You must first understand your present patients before reaching out to future patients. Examine your patient files for the average age, gender, profession, and location of your current patients. This information will assist you in determining the most effective marketing strategies for marketing your medical practice and attracting new patients. 

• Follow Up With Patients

The majority of practices devote roughly 90% of their expenditures to attracting new patients. On the other hand, retaining existing patients is one of the simplest and most cost-effective strategies to expand your practice. Additionally, strengthening existing patient connections will enhance referrals. 

• Create A Mobile-Friendly Website

Your medical practice marketing goal is to educate potential patients so they may make an informed decision and call your clinic to schedule an appointment. The most effective marketing tool at your disposal is creating a relevant and informative website. Having a current, user-friendly website is crucial for your practice’s growth and recruiting new patients. Check if your website is responsive and functions well on mobile devices.

• Start Writing Blogs

Blogging provides new content to your site while also aiding SEO. Posting valuable and creative content on your blog regularly demonstrates that you understand your medical practice and are happy to keep your patients updated. You could provide health-related information, local events, and practice updates. You can use Twitter to advertise the blog and communicate with current and new patients. 

• Hosting Contests

Contest might be an excellent approach to introducing your practice to your target audience. Offering incentives and freebies to spread the news about your medical practice could result in a flood of new patients. 

• Encourage Online Feedback And Reviews

One of the most effective strategies to acquire new patients and expand your medical practice marketing is through reviews. Sending a thank-you email to your patients after their appointment and urging them to leave a review online is one way to do this. Encourage your customers to provide feedback on your website. 

To encourage patients to leave online evaluations for your office, you can offer discounts or free services. You can also make the reviews public by posting them on your healthcare practice website with the patient’s permission. It will aid in the maintenance of patient relationships, but it will also help publicize your name. 

• Maintain A Social Media Presence

Your current patients’ entire social circle sees your content when they “like” or “share” it on social media. This can assist drive visitors to your site and produce leads. The key is to publish educational content relevant to your target audience so that more people are inspired to share it. 

• Accept Technological Advancements

Youth patients want a technologically connected healthcare experience, which you may readily provide with low-cost technical upgrades. Patients should be able to download their lab results from your portal instead of calling your clinic. Patients who are pleased with the convenience provided by your clinic are more inclined to recommend your medical practice to others.

• Be Active And Responsive

If you see an increase in the number of patients, make sure you have enough staff. Expand your existing services and, if possible, introduce new services to fulfill the needs of new patients by hiring additional staff. You can strategically market the new services to your target demographic. You may increase the number of patients and grow your medical practice marketing by serving local demands intelligently and timely. 

• Provide Excellent Service

Your demeanor, as well as the appearance of your clinic, are crucial. You must speak effectively with your patients and present yourself in a good and encouraging manner. It would help if you exhibited genuine concern for your patients. If your patients are unhappy with your attitude and services, they will not recommend your practice to others. 

Clients should find your office hours and appointment calendar convenient. You must be available whenever they require you. Lunchtime or late hours will not work for your patients who need early morning visits. 

• Using Email Marketing

Staying in touch with existing patients through email marketing is effective. One of the most effective ways to remind people to come in for scheduled checkups is via email. You can send follow-up emails after each session to ensure your patients don’t forget about their appointments.

You can also contact your frequent patients to provide hygiene recommendations, health info, and practice updates throughout the year. However, you can utilize email to send existing patients reminders, promotional offers, and general information about your medical practice. 

• Post Authentic Photos Of Your Staff Members

Make your medical practice marketing a natural extension of your clinic by personalizing it. Post-real-life pictures of your staff and office on your practice website and social media sites instead of stock and generic shots. Real-life photographs will show off the comfort of your clinic and give your practice website some personality. 

Concluding Thoughts!

You should assess your medical practice marketing strategy on a regular basis as markets change. You should evaluate the value of your current patients on a frequent basis. Patients who were formerly very profitable may demand fewer consultations in the future. As they grow, other patients’ clients may raise their spending or consult frequency with you. 

Practice Bloom understands what works for different medical specialties as a medical practice marketing agency. We can show you the most effective marketing strategies for attracting new patients to your practice. Contact us today to learn more.