Music marketing with email marketing.? What wouldn’t it mean to rock bottom line of your music business if you’ll increase your sales by up to 50%.? Would that entice you to think about email marketing.? My imagination tells me that you’re screaming a powerful YES to yourself at now .
Email marketing may be a relatively new and really lucrative method of selling your music, and is certainly something that you simply should be looking into. If you are not already taking advantage of this profitable cactus jack merch marketing medium.
Email Marketing Done Properly isn’t Spam
Over the years, many internet users are consistently blasted with what has now become known internationally as spam. However spam isn’t what we’ll be discussing today. In fact, spam may be a practice that as a musician you are going to require to stay yourself as distant from as possible.
There is a really thin line between what we all know as spam and a music business email. You are not only getting to want to form certain that your emails don’t appear as if spam, but you’ll also want to be sure that your emails are providing enough punch so your readers will really notice of the good information you send them.
To start, your music business website should be designed to capture potential fan and customer email addresses the instant they’ve received your website. This is often an excellent thanks to start a non-threatening relationship. If approached properly – can cause merch sales afterward in your email marketing efforts.
Studies have shown that the simplest thanks to entice your visitors to either buy your merchandise, or join your email list is by offering them something useful associated with your band – at no cost. Think coupon and you will understand why this works so well. Your fans have already shown an interest in what you’ve got to supply by visiting your band website. So by offering them a freebie (like a song, or free entry to at least one of your shows) without a sales talk will begin to develop the trust that’s absolutely necessary to creating the longer term sale.
Below I’ve detailed 7 very effective ways during which you’ll achieve an equivalent results that a lot of successful musicians are already putting to good use;
1 – Add a Form For Your Band’s Email List to Your Band Website
You can found out an auto-responder to automate your communication with new subscribers. With a group it and forget it system. Your email marketing campaign can work on dewarticles marketing your music for you 24 hours each day and three hundred and sixty five days a yea. All while you attend to big daily music business affairs, and while you sleep peacefully in the dark .
2 – Provide Great Content In Your First Email and still Build Trust
Be diligent and artistic in what you provide your readers in their first email. This is often a make or break email in terms of making an extended term relationship together with your potential customers. The primary email you send will nearly always be opened and skim. It’s at now that you simply actually need to wow them with the standard of your content. Impress them at this stage and you’ll raise your chances considerably of getting them open your future emails.
3 – Provide Free & Valuable Information To Entice Continued Interest
Remember that you are not always “on” when it involves selling. Nobody wants to be sold to all or any of the time, and nowhere is that this more true than in your fans in-box. Providing quality content and knowledge associated with your music is most useful to your visitors. it is best if your first two to 3 emails are nothing but quality information that’s absolutely free.
4 – Your Fans Expect To Be Sold… Eventually. Provide Solid Offers And Free Content – Keep Them Happy
Once you’ve gained your readers trust they’re most certainly able to hear from you regarding what you’ve got to supply in terms of the sales of your music and merchandise. Heck, they’re fans right?. They signed on to your email list knowing that you would be selling them something at some point in time. So by the third email they ought to be able to receive some sort of sales offer. To take care of an honest relationship, continue offering free quality content in every email you send. This may still raise their trust levels together with your band and your music business and as a result, you’ll elevate their reciprocity (give and take) patterns together with your products.
5 – Don’t divulge The Farm In Your Music Business Email Marketing Campaigns
Remember to not raise their expectations too high. Offering ONE free little bit of music news, a helpful resource link, a free downloadable video, a secret advanced listening opportunity, or an attempt to your band membership club per email is quite enough to demonstrate your willingness to share valuable information with them.
6 – Encourage Interactivity – Keep Your Fans Involved
Always attempt to make your emails as interactive as possible. Whenever possible, include an excerpt to a post on your music business website to direct them back to your own band website. (You DO have your own band website… right?) Ask them to comment and take part the community conversations. Provide them with opportunities to enter contests on your website or to reply to surveys – again – all hosted on your website. An excellent website that’s loved by the search engines, ensures repeat visits. Bookmarks and therefore the nirvana of all music business email marketers and indie bands, blog subscribers. Concentrate your efforts on generating traffic to your band website. The maximum amount as you are doing on the standard of the emails that you simply send.
7 – an excellent Subject Line Can Raise Your Email Marketing Open Rates Exponentially
I simply can’t stress enough, the importance of your subject line. This is often the one area that studies have shown is vital as to if your email is opened or not. You will need to rivet their attention with an attractive subject line. If you are going to succeed together with your band’s email marketing campaigns. The topic line is what they see before anything. So spell out the small print of your message clearly and provides them. Only enough information to form it compelling enough to open your message and skim the contents. In fact once you’ve proven that you simply provide quality content regularly. Your fans will come to understand that opening your emails are going to be well worth. Their time and they’ll open them without even thinking at some point.
These are just a few of the fundamentals of managing a successful band email marketing system. And is by no means an entire list of what you will need to achieve your email campaigns. If you’re wondering how you’ll get a number of these form integrations in situ. We’ve included some easy to follow tutorials on how you’ll get your email campaign signup form integrated into your band website inside the WP BandThemes WordPress Band Website.
Use the following pointers as a start line and you’ll alright have your own successful band email marketing campaign up and running in no time. Just remember to always treat your fans with respect and integrity when sending anything to their in-box. Nobody likes spay. Yechhh! Tastes like pigs feet.
