The Coronavirus pandemic has had a massive impact on every business sector including travel and hospitality industry around the world. While some sectors shifted to an online mode of operation, others had to shut their operations completely to avoid the spread of the disease.
A few examples here is the retail sector, which managed to sustain itself after picking up the online arena. However, the travel and tourism sector saw a sudden fall when the International and Domestic airports were not operating.
However, the good news is that travel and tourism have started getting back on their feet as various countries open their gates to leisure visitors. This presently seems to be the right time to take a look at the travel and tourism industry and how it would manage to recover in a quick time.
Travel and Hospitality before Pandemic
The travel and hospitality industry has always been among the most lucrative sectors and has an outstanding market cap. However, the entire picture reversed since the onset of the pandemic. Now, the sector has always used the BPO industry and the online arena.
In fact, tourism companies operate via both calls as well as online (app-based). So, the BPO sector already played a huge role in making tourism the success story. And needless to say, it will continue to be instrumental during the recovery phase too.
Travel and Hospitality after Pandemic
The world is already in the recovery phase from the pandemic, and most of the sectors are recovering fast. However, considering the fact that the spread of the virus is not down yet, and new infections and strands are constantly cropping up, a few countries have still not considered international travel.
Most other countries that have opened up their gates have implemented strict COVID protocol, a hurdle in the recovery. However, by outsourcing travel service, a lot of major companies have managed to cut down on the cost while ensuring better quality during the pandemic.
After all, you would need more expert agents at the helpdesk when the demand is low. Lead generation and conversion are the key points here.
How the BPO Sector Helps
It is known that the travel and tourism sector did not reach back to its full potential yet. Plus, the complete recovery also depends on the condition of the pandemic and not on the efforts being put in. You wouldn’t be able to implement any bright ideas if the national government bars international travel.
However, even with this hurdle, the hospitality sector managed to recover at the maximum potential as per the protocols. This has been possible by outsourcing travel service, like lead generation, customer conversion, personalized assistance.
- Lead Generation: Generating leads from various channels has been one of the primary objectives for the travel and hospitality industry.
- Conversion: Converting the generated leads with the maximum conversion rate is indispensable, especially with limited demand.
- Customization: Package booking for travel has always been popular. However, with demands being limited and customers being choosier, offering more customizability can bring better results.
- Customer experience: Offering a smooth customer experience before, during and after the travel is essential to offer s 360-degree service. It helps to retain customers and also market your reputation with valid testimonials.
Just like outsourcing EdTech service, the travel and hospitality industry also need a custom-made service offering to ensure faster recovery and a more in-depth approach to customer satisfaction.
The Last Note
The BPO industry has been the savior for every business sector during the pandemic crisis. This has been the case with the travel and hospitality industry as well. Though we cannot say that we now have the full potential for the industry in operations, the way it is heading, it will return to its former glory.
Until then, all that the travel sector has to do is focus on a more client-centric approach and conversion of as many leads as possible. And while customizability is in your control, you can outsource the customer service and conversion part to a US based call center to maximum effectiveness.
