Everything You Need to Know About Amazon Ad Types

It is an Amazon universe, we only reside in it. At least that is how it seems sometimes when a lot of what we do (purchasing, viewing, listening, reading, etc.) is linked to Amazon. Amazon advertising is very popular nowadays.

Amazon utilizes a pay-per-click (PPC) version for nearly all of its advertising kinds. This version can also be known as cost-per-click (CPC), however, the 2 terms mostly signify exactly the identical thing. As its name implies, advertisers are charged only once an advertisement is clicked.

Amazon Ad Types

Amazon Sponsored Product Ads

Sponsored Product Ads are the most common and highest converting advertising type on Amazon. These ads blend into the search results page, differentiated by the text “Sponsored.” There are numerous Sponsored Product placements on each page, so you’ve got a decent prospect of winning the auction.

In case you’ve got a limited advertising budget, you should start using Sponsored Product Advertising. 

Amazon Sponsored Brand Ads

Sponsored Brand Ads are banner advertisements that appear at the top of the search results page. The prominent placement at the top of the page creates this advertisement type one of the most competitive on Amazon. To be qualified to run a Sponsored Brand Ad, the seller has to be registered in the Amazon brand registry

Sponsored Brand Advertising is especially helpful for generating brand recognition, developing market share, and launch new products.

Amazon Sponsored Display Ads

Sponsored Display Advertisements retarget shoppers predicated on previous shopping and purchasing behavior and they look off and on Amazon. This advertisement type includes a lower conversion rate, however, they’re a highly effective tool for developing brand recognition.

If you are selling a market sub-category, Sponsored Display Advertisements may be an efficient approach to catch shoppers who have browsed competitor listings or formerly bought a competitor’s product.

Amazon OTT Advertising

Amazon OTT ads are the video ads visible before, after, and through content. OTT advertising uses Amazon’s DSP to provide video ads throughout the Amazon ecosystem; Kindle apparatus, Fire TV, Prime Video, and IMDb, along with compatible apps across the network. To learn about amazon OTT advertisements, check out our amazon OTT advertising guide. 

Amazon Sponsored Brand Videos

Sponsored Brand Videos are extremely same as Sponsored Brand Advertising, but they appear down on the search results page also, obviously, include a video. This advertisement type is comparatively new, which makes it especially engaging and exciting.

Sponsored Brand Videos are a wonderful resource for any product that’s complex or whose value proposition is rooted in nuanced details. Video is on the growth on Amazon, so if you have the budget to create videos for Amazon Sponsored Brand Videos, then you can do so. Amazon has noted that some advertisers see 55% lower CPCs to get Sponsored Brand Videos compared to Sponsored Brand Ads.

Dynamic e-commerce Advertising

Amazon’s machine learning offerings are getting more notable and approachable daily. Dynamic e-commerce advertisements automatically optimize that imaginative displays are based on your campaign objective. To encourage clients to look at the item on Amazon, you may include coupon codes or even client feedback on your creations. Dynamic advertisements can simply link to an item detail page.

Know more about search engine marketing by reading this dedicated blog.

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