Digital Marketing and the Power of Social Media in 2021
Social networks have become an everyday aspect of our lives. Surely you have an account on Facebook, Twitter, Instagram or any of the most popular social platforms of the moment, as well as millions of users around the world. This is exactly the reason behind the power of social media in digital marketing in 2021!
Whether we are talking about Facebook, YouTube or Instagram, we must recognize the power that these types of platforms offer. Not only when it comes to entertainment and human connection, but also for marketing purposes for brands and businesses of all kinds.
Regardless of social network you’re currently using, one thing is must needed that is your social presence. For instance, at Instagram social presence comes with good Instagram followers. But the good news is that now you can also buy Instagram Followers Canada.
There are countless reasons why you can use social media, but the business potential it offers is invaluable. That is why we have decided to explain everything you need to know about social networks and what are the benefits they offer to your company.
First thing: What is a social network
Social networks are digital platforms whose main purpose is to connect people, allowing them to interact and communicate with each other through different media.
The first social network, by definition, appeared in the late nineties; but a lot has happened since then. It is not until the arrival of Facebook that these became massive and became the global phenomenon that it is today. The power of social media, as the year went by, turned them into effective digital marketing tools for all types of businesses.
Although the main social networks are Facebook, Instagram, Twitter and YouTube, there are currently many alternatives for all types of users and new protests continue to emerge that have gained ground quickly and more rapidly than their predecessors, as has happened with TikTok.
The Purpose of Social Media
The superficial purpose of each social network may be obvious: YouTube for viewing and sharing videos; Instagram for photos and short videos or Twitter for real-time information.
But behind each platform there is a purpose that, although it sounds simple, is much more transcendental: to connect. The interactions and connections that social networks allow open the doors to a world of possibilities that adapt to the preferences and needs of any user anywhere in the world, so the power of social networks varies according to the platform and the purposes. of digital marketing of each account.
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From people who use Twitter to find out about recent events, to young people who use YouTube as a learning tool. And much more!
The connection potential of social platforms is not limited solely to entertainment, information and education; They also become a marketing window for brands, businesses and creators of all kinds, who can apply different strategies to take advantage of the benefits of choosing the best social network as required.
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Types of social networks
Although there are different ways to categorize social networks according to type of content, formats and audience, it is easier if we separate them into two groups: horizontal and vertical.
Horizontal social networks:
They are not focused on a specific topic and their main objective is to connect people according to different characteristics.
Facebook, Twitter, and Instagram are just a few of the most notable examples of horizontal social media.
Vertical social networks:
When we speak of vertical networks, we refer to platforms specialized in a specific type of content. They can focus on professional, academic, or different niche topics.
YouTube and LinkedIn are two vertical social networks.
Benefits of social networks for your company
- Strengthen your brand recognition: Most social platforms have additional tools for brands and companies. These types of tools are useful to increase the reach of your business and build a solid digital presence.
- They help attract new customers: 55% of the world’s population uses social networks. This implies a huge potential reach for your business and they can help you not only to get followers, but to convert these followers into satisfied customers.
- They allow you to know your target audience: One of the greatest advantages of social networks as a brand tool is that they have a two-way character, unlike traditional media. You can use these platforms as a social listening tool to understand the needs, opinions and preferences of your audience.
- Increase traffic to your website: By generating content focused on your target audience, you can encourage them to visit your site.
Create content for social networks
Success on social media is not achieved by posting for the sake of posting. A fundamental part of your work in networks should focus on the development and monitoring of a content strategy based on the objectives of your company and the characteristics of your audience.
Some of the key points in any content creation process, regardless of the social network you choose, should focus on the objectives of your company and the preferences and interests of your followers.
After all, the purpose of your company’s social profiles should be focused on attracting the attention of the users that interest you, with the intention of turning this attention into a greater reach to obtain more sales and conversions.
In terms of scope, this goes hand in hand with the interaction and performance of your publications on the platform; So you should not only consider your message and the quality of your content; but the hashtags you use, your captions and even trying to determine the best time to post and get more likes so that this translates into more likes.
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FAQs
What are social networks for in digital marketing?
In digital marketing, social networks are powerful tools to increase the reach of brands, creators and companies; allowing them to increase their audience and potential customers.
Should I have social media for my business?
Yes. Having social networks for your business will not only help you get new clients, but it will also allow you to build a solid digital presence, build trust and guarantee the success of your business in the long term.
What is the best social network for my business?
It depends on your audience and your business goals. To choose the best social network, you must know the characteristics of each platform and compare them with your goals.