HOW TO INCREASE CUSTOMER REVIEWS

Customer Reviews simply means feedback delivered by a customer about a product. Getting a Positive review can be a strength to any Business Organisation. It can be acquired by maintaining loyalty and rendering good quality products & services.

Any Business organisation must derive customer satisfaction to make buyers loyal customers. Because after the advent of E-Commerce, buyers have become more conscious while purchasing the products to establish trust in the products which they are buying. Hence, getting good feedback is a vital thing.

WHAT IS MEANT BY CUSTOMER REVIEW?

 The word customer implies the consumer. That means a person who purchases a product and uses it for his need. And Review means stating an opinion by the user about a product, or a service. They can be either positive or negative.

Customer Reviews simply means the voice of a customer. A positive review creates a true and a positive image of any Business firm.

METHODS TO INCREASE POSITIVE CUSTOMER REVIEWS?

Before the evolution of social media and the digital world, advertising was the only source to increase sales. But now, Social media has created a huge impact over traditional means. Because it is easy to create a business page and encourage customers to share their real experience and also upload pictures and state their opinion directly. Moreover, the reach is also higher.

The following are the few methods that help to enhance positive Customer Reviews.

Trust: To acquire trust among people, any Business Organisation has to fall in the eye of the customers by selling quality products. People should feel Genuine about the Company and its products. Then only a buyer can turn into a customer and then into a loyal customer.

E-Mails: Sending emails for thanking and receiving feedback is another way. By sending such emails after every successful purchase, a customer feels belonging to the concerned company. 

Making a phone call: Making a follow-up phone call can also create a good impression. It helps to know if at all any difficulties are being faced by the customers in any way. So that those can be rectified and improved for the next time.

Conducting Surveys: Ask the customers to participate in the surveys by directing them to another landing page after they purchase. The information gained through surveys can be very appropriate and helps to improve things better.

Social media marketing: Using social media networking such as Instagram, Facebook and YouTube has more impact on the public. Business organizations can target YouTubers and send the products to use and give honest feedback to the people.

Others: posting written & video testimonials on the websites is another way. But if a written testimonial is presented with a photograph and few details it can be more trustworthy and have a more positive impact. Conducting some contests by rewarding a product or gift coupons also works to increase positive customer reviews.

It is also important to acknowledge negative feedback and improve on those circumstances.

IMPORTANCE OF CUSTOMER REVIEWS:

With the availability and usage of smartphones, Google has become an important tool to search because every piece of information is available there. Then, what might be the necessity of others’ reviews? 

Every review of a customer contains how the products or services worked for them. It can be both positive and negative. Purchasers visit different sites to get accurate information and also read the reviews of others to get a clear picture of any product. So, it helps to make buying easier for a purchaser. 

Customer Reviews are one of the important Sale tools. Because in this modern world every purchase scrolls into different sites or searches on YouTube to buy any product. And Genuine Customer reviews and ratings provided by other users play a huge role.

Customer Reviews are like intangible assets to any Firm. They create trust, assurance, and a positive reputation in the mind of the purchaser. 

CONCLUSION:

This article provides information about customer reviews and a few methods to increase positive reviews to the readers. They give the perspective of other customers, allowing the new ones to form their opinions. Customer Reviews are very important for any firm to make good sales. And also turn a regular buyer into a loyal customer.