Benefits of a 360 Virtual Tour

If you are looking for a cost-effective way to market your property, you should consider a 360 Virtual Tour. This type of tour saves your agency money by replacing expensive property staging and printed advertising campaigns. You can reuse this tour at different locations. This type of tour also gives you the feeling of authenticity and presence. You don’t have to rush and you’re able to explore and interact with the property at your own pace. Using this type of tour can help your listing stand out from the competition and instill an ownership sense in your clients and buyers.

OptiView 360 virtual tour

If you are planning to create an immersive virtual experience, you may want to consider using OptiView 360. The company provides pro-class equipment and superior speed for creating high-quality 360 virtual tours. Here are some of its benefits:


With the QooCam, you can create a VR virtual tour of your home or business. Its wide-angle fisheye lenses and depth technology allow you to capture full-scene portraits. This camera also comes with an intuitive editing app and a Facebook-ready 3D photo. With a QooCam 360 Virtual Tour, you can share memories with your family and friends or show off your products. Thanks to its depth-mapping technology, you can even make it easy to turn the 360-degree video into a normal-sized one.

Theta X

The Ricoh Theta X is a 360-degree video camera that shoots high-quality video at 5.7K resolution. It also offers auto HDR mode and has high resolution. Although it doesn’t have a higher-resolution sensor or a RAW mode, this camera can handle video VR tours and is a great choice for people who don’t want to hire a photographer to take their photos. In addition to its impressive video quality, the Ricoh Theta X has other benefits, but it lacks some important features.


If you’re looking for a 360-degree virtual tour service, you’ve probably come across RTV. This software helps you create, edit, and deliver your virtual tours. You can choose a custom window size and orientation that is perfect for your business. RTV also provides floor plans, custom printable flyers, and additional city and school information. Each virtual tour is customizable, with features like Hot Spots and navigation buttons. Hot Spots tell viewers where they are, while navigation buttons let viewers turn left, up, or zoom in. Each scene can be described with text, and the Affiliates feature allows you to include marketing partner banners on the right side.


The most important thing when it comes to a 360 virtual tour is its ability to attract viewers. With Klapty, you can easily search for 360-degree tours. You can also upload your own photos and enhance your tour with “i” information hotspots, 2D photos, and more. You can even hire a professional photographer to take your photos so that your virtual tour looks unique and professional. If you want to make your virtual tour stand out among the rest, you can even embed it into your website.

3D virtual tours are easier to create

If you have a 3D camera and a 360 degree camera, you can use both of these to make a virtual tour of your property. 3D virtual tours are interactive and allow viewers to walk through a property and look at the different views in 3D. To make a 3D tour, you must take multiple photos of each space with a panoramic camera lens and use the software that allows you to stitch together these photos to create a virtual tour. A 3D tour is not the typical video that lets viewers look at a property in a single view.

Besides being easier to make, 3D virtual tours allow for greater online engagement. They allow buyers to leave comments on any aspect of the listing, which allows agents to respond in real time. The agents can also answer client questions or comments at the same time. Virtual tours also allow agents to direct clients to other resources, such as a website or a video. During the COVID-19 pandemic, it is especially important to have a virtual tour of a home to show potential buyers.

They are cheaper

While 360 Virtual Tours are more expensive than regular videos, they can be a great way to market your property. A regular video can be shot for cheap, but it’s important to get an experienced professional to do a 360 virtual tour. Virtual tours are particularly useful in allowing buyers from far away to see your property in a way that’s impossible to do with a regular video. This is especially relevant given the limitations in movement in 2020.

When it comes to time and money, 360 virtual tours are cheaper than traditional 3D tours. You can create a tour by uploading pictures and typing in room names and tagging additional media. You can have your tour online in a few hours. By comparison, 3D tours take time and money to create and are often expensive. If you’re unsure which method is right for you, read on to find out which one is most affordable for you.

They protect you from tourist presence

With a new method of attracting new customers, 360 Virtual Tours help protect your property from unwanted tourist presence. This new marketing tool allows viewers to virtually experience the location as if they are already there. The 360-degree video allows you to showcase the unique aspects of your property, such as a vineyard or sandy beach. You can also include other features, such as art deco decor or breathtaking views. Different types of virtual tours can appeal to different kinds of guests. For example, young adults might enjoy experiencing a street art tour, while seniors might prefer a performance.

Using 360 Virtual Tours protects you from tourist presence because they allow users to choose what information they want to see. Since they are self-guided, they are not pressured to take in information and experience the space as quickly as possible. The tours can take place at any time and anywhere as long as they have the required software and hardware. You can also choose the length of time a virtual tour takes.

They can help you grow your business

The power of Google’s 360 virtual tour will boost your online presence and attract more customers. Not only will this feature increase your presence on Google, but it will also attract more buyers who are ready to make a purchase. In fact, the average duration of a Google session across all industries is four minutes and 25 seconds. That means the longer the session, the more likely the viewer will be to convert. Regardless of the industry you’re in, 360 virtual tours will help you grow your business.

Once you’ve created your 360 tour, share it on your social media pages. It’s best to post it to Facebook, Twitter, and Instagram, and include hashtags. Make sure to use at least five or six hashtags, including #360tour. It’s also good to add a call-to-action to your tour directing visitors to book it. Besides social media, you can also create a blog with content related to your industry and your target market.

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