However, there are some basic aspects that you can influence for the success of your site in the search results. In this article, we will tell you about some SEO ranking factors that are of fundamental importance.
SEO is the optimization of a website for search engines. The practice of optimizing websites allows them to rank high in search engine rankings. We are talking here about search engines such as Google, Yahoo, Yandex, and so on. SEO primarily aims to achieve long-term placement in search engine results without having to pay the search engines for advertising space.
Specific terminology in SEO
Website optimizers usually use quite a specific terminology that can be unclear to an inexperienced user (e.g. regarding topics such as analytics or technical SEO).
We want to make SEO understandable for you, so in our SEO section you will learn:
How search engines work, especially Google
- What are the chances that your website pages will be crawled by a search engine robot?
- How do you know how effective your website is or how to improve its performance?
- How to optimize your website.
We will introduce you to some SEO terms so that you can better understand our work. We will also explain in simple terms how you can improve the SEO of your website.
Why Google’s Search Engine?
Why do we focus on Google search? Because according to global statistics from the respected resource Stat Counter (Global Stats), Google is the world’s leading search engine with a market share of 93.27% of search queries (as of September 2018). More than 6 billion users use Google search every day. Best SEO Services Agency will drive more search volume to your online presence.
How Google Algorithm works
For many of you, it is rather estranging how Google works and what it does. Let us explain in a simple way what Google does.
Google and other search engines always click on links. They follow links from one site to another. The Google bot consists of an algorithm, an index, and a crawler that looks like a web crawler or web spider. The Google search spider follows links on the web.
The Google index
It runs 24 hours a day, 7 days a week, and stores HTML versions of all pages in a huge database called the Google Index. This index is updated when Google’s search engine returns to your site and finds new or changed web pages. As a result, each new version of your page is retained.
Depending on the amount of traffic to your site and the number of changes you make, Google search bots will appear more or less frequently.
Google “Bot” Web Crawler
For Google to know that your page exists, a link from another page (which has been in the index for a long time) should appear on your page.
The first session of the search engine robot
Therefore, the link to your page must be active. When the first user clicks on this link, the first robot session follows. Consequently – until your page is stored in the index for the first time. From then on, your website can appear in Google’s search results.
Repeated sessions of the search robot
So if users click on your links frequently, this will lead to repeated sessions of the search engine robot. As a result, your website will appear much more frequently in Google’s search results.
Relevant search rankings
That’s why it’s so valuable to advertise on well-visited, popular online portals that are worth reading. Sites that advertise there get clicks and potential customers (buyers) and more relevant search rankings.
Google’s algorithm is complex
It evolves quickly and changes from time to time. So once your website is indexed, Google can show it in the search results. The search engine tries to match a particular search query with the websites indexed by the Google bot. To do this, Google has a special algorithm that determines which pages are displayed and in what order. So, get the best digital marketing services to rank your business in 2021.
Order of search results
How these algorithms works is a secret. However, no one knows for sure what factors determine the order of search results except Google itself. What we do know is that search bots collect information from hundreds of billions of pages and organize it into a search index so that users can quickly find what they are looking for.
Google’s algorithm is not static
It changes regularly. The factors that determine the order and importance of different aspects of a search change very frequently. Although the algorithm is secret, Google tells us what is important in a search. This is because the search engine itself depends on the behavior of users, websites, and compliance with certain rules.
The most important factors for a crawler’s performance
Although Google’s algorithm has remained a mystery for decades, from our practical experience in SEO, we know pretty well the most important factors for search engine crawler performance. Let’s take a look.
Here’s what we’ve discovered… The factors of the Google algorithm can be divided into two main categories, which together determine the ranking of your website:
- Internal (on-page) ranking factors.
- External (off-page) ranking factors
Google internal ranking factors
The internal ranking factors of Google and every other search engine are all online ranking factors that you can influence with your website. Therefore, all technical aspects of your website are extremely important to increase the likelihood of its ranking in search engines.
What you should pay attention to:
- The structure of your website must be optimized according to SEO ranking factors.
- The speed of your website must be adapted to Google’s standard.
- The content of your website must be relevant to the business, the structure of the website, and the UI&UX requirements.
- The content of your website should be unique, interesting, SEO optimized, and constantly updated.
To learn more about these important factors that influence your website’s ranking from the start, read our articles on SEO and content.
Google’s external ranking factors
In addition to online ranking factors, there are also ranking factors outside of the search engines (also called off-page ranking factors).
Number and quality of links
Google’s external ranking factors are much more difficult to influence. The most important external factor is the number and quality of links to your site. The more high-quality and relevant websites link to your site, the higher your search ranking will be.
Your competitive advantage
Another external ranking factor is your competitive advantage in your market niche. Due to the highly competitive nature of the internet, ranking in some niches is much more difficult.
Thus, the competitiveness of the market also has a significant impact on a website’s chances of appearing in the relevant rankings. For a highly competitive company, good internal website optimization and attention to external factors are therefore important.
Relevance for Google
Tests and experiments give us a pretty good idea of how Google’s algorithm works and what are the SEO ranking factors, which SEO ranking factors are important, and how these factors evolve. Digital Marketing Agile takes these factors into account when building websites in Spain and elsewhere in Europe. We also talk about them in our blogs.
Our experts make the site compatible with Google’s algorithm using the appropriate SEO techniques to make websites appear high in search results.
The value of links for search engines
It is important to understand how Google and most other search engines use links to websites. The number of links pointing to a page is used to determine the importance of that page.
Some links are more important than others
So the more links pointing to a particular page, the more important it is to the search engines. Both internal links (from the same website) and external links (from other websites) can contribute to the ranking of web pages on Google. However, some links are more important than others. Links from websites with many inbound links tend to be more important than links from smaller websites with few inbound links.
Importance of links for search
The importance of links for search has always led to active link building. As long as you collect useful and logical links, link building can be a good SEO strategy. We use the SEO ranking factors method of promotion to build the right links.
But if you build (or worse, buy) questionable links, Google can penalize you. You can read more about the dangers of link building in our blog posts.
Google search results page
The Google search results page, also called SERP, shows 7-10 links to websites. These are the links that best match your search query (according to Google’s algorithm). Follow Google guidelines and SEO ranking factors to get better search results.
List of search results
We treat these results like normal search results. If you click on the second page of the list of results, more results will appear. So the further down the results are in the search results list, the less likely it is that someone will find your page.
90% of people only search on the first page
According to official Google statistics, 90% of users only look at the first page of search results. And the first four links in the search bar get priority clicks.
Paid links, advertising
Therefore, in most cases, the first 4 to 10 links on the first page are paid links. These links are advertising. You pay Google to have these links appear at the top of the search engine for targeted queries. The prices for these ads vary greatly depending on the competitiveness of the search query.
What is full SEO?
We strongly advise you not to try to fool Google! The intelligent search engine Google bot grows so fast that sooner or later it will notice your deception and “reward” you with penalties…
Google fines Black Hat Experts
Once you have been penalized by Google, it is difficult, if not impossible, to regain their trust. Using tricks to make your website conform to Google’s algorithm always works in the short term.
A long-term strategy for website development
This is why we prefer full SEO for website promotion in Spain and Europe, which means creating a long-term strategy for your online business and website. Full SEO is a long-term investment in your online project, which means complying with search engine rules and fulfilling your mission.
Website optimization includes both external and internal promotion factors. We have already mentioned this. After all, it is Google’s job to properly organize information in the online world. The search engine, therefore, aims to make it versatile and useful.
Google wants to show its users the best results for a given search term. And the goal of our digital agency is to get the best results for your business, to create an environment where target groups get the product they want. Your product. And you increase trust, sales, and visibility with a billion-strong online user audience.