It is important to be familiar with the different types of SEO that are available for your business before you begin optimizing your website. These include both the good and poor techniques. So, These strategies and techniques can help you to create campaigns that drive better organic results for the business.
There are four main types of SEO
It’s crucial to fully understand the types of SEO available for your business when you are developing an SEO campaign.
These are the four most common types of SEO techniques that you will find:
1. White-hat SEO
The White-hat SEO methods are the best ways to optimize your SEO and improve it over time. These are the SEO techniques Google recommends to improve your site’s ranking in search engine results. So, These strategies are in line with Google’s search engine guidelines, and will result in positive results for you business.
These techniques include:
- Creating high quality content: This content will bring valuable leads to your website from people who are interested in your company. So, this will help increase your rank to reach more people who are interested in your business. There are many types of content that can be created in the industry, such as blogs, ebooks and infographics.
- Optimizing HTML HTML: Keeping your website’s code clean will improve its performance. This includes cleaning up code that isn’t needed, eliminating unnecessary white space and reducing text. It will improve the performance of your website.
- Share on social media: Social Media helps drive traffic to your website. It can increase your website’s engagement, and generate leads for your page. This will help you increase your rank.
- Make your website user-friendly: If you want to retain leads, your site must be user-friendly. This includes creating a visually appealing design and a well-structured navigation. You also need to make your site more engaging by adding photos and videos.
If your website’s ranking changes every time Google updates its algorithm, you will be able to tell if you are using white hat SEO techniques correctly. This does not mean you are using poor techniques. It simply means you are properly using white-hat SEO techniques and you will need to adapt. An digital marketing agency Thane can help grow business with their digital marketing strategies.
2. Black hat SEO
The Black-hat SEO techniques use search algorithms to achieve higher rankings.
Black hat SEO techniques are used by some businesses to get fast results. People are looking for instant gratification and don’t want to do too much work. Black hat SEO can end up costing businesses long-term.
Many tactics fall under the black hat.
- Spamming via link
- Keyword stuffing
- Clothes
- Hidden text/links
- Using irrelevant, popular keywords
- Over optimizing HTML headings
- Copying content
- Buy links
These are just some of the many strategies companies use to optimize their website. The tactics can improve your site’s ranking but they don’t last. Google will catch on to these tactics and your site may be penalized severely.
Search engines can punish your company and ban your website from appearing in relevant search results. Google will not allow anyone to take shortcuts to get to the top of search results because it only wants relevant results.
3. SEO for gray hats
Gray hat is a compromise between black and white hat SEO. Although this technique may not be the best for your site it is not considered to be a bad option. This is why it’s a “gray” SEO tactic. It falls within a gray area.
Although these SEO techniques aren’t banned by Google they aren’t accepted as a way to get leads. Gray hat SEO techniques can be risky but are often marketed as an “affordable option”. Companies offering gray SEO techniques lower their costs, because they use questionable methods.
These are just a few examples of gray SEO techniques.
- Clickbait articles
- Spun content
- Link exchanges
- Paid reviews
These are strategies businesses use to increase their site’s ranking in search results. While gray hat SEO techniques may not be banned by Google, they can hinder your site’s growth. This can have negative consequences that will hurt your business, rather than help.
4. Negative SEO
The Negative SEO can be a problem for your business. This is not your business doing it, but someone else. Negative SEO situations will be seen between businesses and their competition.
If you see businesses using negative SEO to harm their competitors’ reputations, it is a sign that they are trying. To cause damage to the businesses of their competitors, companies use black and gray hat SEO techniques. These techniques are used to lower the rank of a company so that they can increase their own.
Negative SEO can be used by companies in a variety of ways:
- Unnatural links to competitor’s sites
- Posting negative reviews
- Hacking websites to change content
The Negative SEO has the intent to cause harm to other websites for personal gain. This is difficult to manage because you may be causing damage to your site by other companies. You must monitor your SEO campaign to make sure there are no unexpected spikes or drops in activity.
These are the four most common SEO techniques that you will encounter when optimizing your SEO campaign.
There are four types of SEO that can drive results for your company
SEO is a big topic in digital marketing. It encompasses many strategies. Let’s look at some SEO strategies.
1. On-page SEO
The Onpage SEO This is the most popular strategy businesses use to optimize their websites. Simply put, on-page optimization refers to any changes that you make to your website that positively affect its performance.
Keyword optimization is one of the most popular on-page SEO optimizations. The Keyword optimization is a technique that allows users to search for the right keywords and generate relevant search results.
You can help leads find you business by conducting keyword research. This will allow you to identify keywords and phrases that people use to search online for your products and services.
These keywords can then be included in important places on your website, such as page titles, meta description, and headings. You can also create custom content to address keywords.
So, you can make your business stand out in search results by targeting keywords that are relevant to it and creating valuable content. This will help you earn more leads, and ultimately, revenue.
Optimizing URL structures is another on-page SEO strategy. You want users to remember your page when they visit it. Your site will be optimized if you have a customized URL structure. This will make it easier for users to remember what your site is about.
Site visitors won’t know immediately what to expect from the page if they don’t see the URL. It is just a mix of numbers and words. The URL 2 clearly shows your audience.
These are only two of the most common strategies companies use for optimizing on-page SEO. Other strategies include optimizing meta descriptions and internal linking. Remember that on-page optimization refers to optimizing elements of your website.
2. Off-page SEO
The Off page SEO refers to optimizations that are done on your website but not on your site. These external factors can have an impact on your site’s performance.
Social media sharing is one of the most important off-page SEO factors. You can’t control the way your audience interacts on social media pages that you share your site link. This external ranking factor can make your site more popular.
Social signals do not directly affect your SEO. While they don’t directly impact your SEO, they can help you rank higher by influencing your behavior.
You can earn links to your page by sharing your content links via your social media profiles. Your link can be shared on other profiles to drive traffic to your site. Your site’s rank can be improved by driving relevant traffic to it.
Reviews and backlinks are two other important off-page SEO factors. These factors drive traffic to your site from other sources. So, these are not things you can do to improve your website’s ranking, but external factors that have an impact on it.
3. Technical SEO
The Technical SEO is optimizing your website’s backend to make it more efficient and increase your site rank. These are elements found on your website’s backend. It doesn’t matter how beautiful your site looks, if its technical aspects aren’t optimized.
Page speed is a key technical SEO aspect. Users don’t want pages to load slowly when they visit them. You want your page to load quickly if you want to get the best results.
So, you can track page speed using Google Pages Speed Insights. You must use this tool to make changes to your website. Businesses that lack the technical skills can hire a digital marketing company to speed up their pages.
Mobile friendliness is another important factor in technical SEO. The Mobile searches are on the rise so it is important to adapt to the needs of mobile users. Your audience should have the best possible experience on your website.
A responsive design can make your website mobile-friendly. Your website will adapt to the device of the user. This provides them with a better user experience.
These are only two of the most important technical SEO factors that can impact your site’s performance. Optimize the technical side of your website if you want your company to rank well in search results.
4. Voice search SEO
The Voice search is a new type of SEO optimization. Voice Search SEO is one of the most used ways to search. Voice search will grow with devices such as Siri, Google Home and Alexa.
Optimizing your site for voice search SEO is essential. So, optimizing your website for words your audience uses verbally is essential. This includes slang terms.
Optimizing for voice search SEO means that you need to optimize to provide information quickly. Users conduct voice searches to get quick answers. Google will be able to find the information you have written if it is easy to structure your content.
Optimizing your content can make it easier for Google search engines to find the information. To make it easier to find information, you can create bulleted list. It is also a good idea to put the most important information in the first place when answering a question.
You should also consider slang. Use slang to direct people to your page if there is a way that people search for information about your business.
