How can you persuade a buyer to click on the desired “Add to basket” button by providing them with a detailed product description? What is the best way to write a product description? (product rule)
The majority of shoppers (87 percent) conduct online research before making a final purchase choice. As a result, the data does certainly support the notion that consumers read product descriptions and customer reviews. Similarly to how it is critical to understand the HOWs and WHYs, it is critical to assess a practical example. We’ve put up some important pointers and a product description form to assist businesses and retailers in identifying areas that need to be improved or addressed. A fantastic product description sample will also be discussed.
What to Include in a Product Description(product rule)
A product description is a marketing text that contains all of the information about a product that is needed. This is merely a fundamental definition. Take it apart into its constituent parts and figure out how to write a product description for it (and what are really good product descriptions).
Product description writing is associated with an emotional response. What causes an emotional response? The ability to connect with others. Relate to the experience of owning a thing and feel as if you have been heard and taken into consideration. Fortunately, creating an effective product description does not necessitate a significant financial expenditure.
Writing Product Descriptions: Some Pointers(product rule)
BEFORE you begin creating a product description, consider the following:
Before writing a product description, you should define your Buyer Persona.
What is the best way to develop product descriptions that will sell? Concentrate on your customer’s profile so that you can keep it in mind when you write every single word.
What characteristics characterize your target persona? The most important identifiers are demographics, such as age and gender, as well as budget, lifestyle, and the sales channels via which you intend to sell your goods.
What kind of sales channels do you wish to direct your products toward? According to what you may be aware of, each market has its own set of formats and standards. If you want to sell on a variety of platforms, a product content syndication network will automatically spread your product descriptions.
Create an image that represents the emotion you wish to elicit.(product rule)
Is it a burning desire, a happy mood, childhood memories, or a sense of tranquility that you’re experiencing? Figure out how to be as precise as possible with this.
Determine the length of product descriptions that should be included.
Don’t be concerned with conforming to a set length. Just keep in mind that it is preferable to use fewer words and shorter phrases. Don’t waste your buyers’ time by writing something that isn’t very interesting.
Consider a few preconditions that will help you determine the length:(product rule)
What makes a product stand out from the crowd? In cases where the product is really unusual and/or unknown to the consumer, it is advisable to write a lengthy description. For ordinary items (such as t-shirts or pajamas, for example), draw attention to them by emphasizing them in photographs and writing about how they would feel when wearing them, for example.
When it comes to brand/product recognition, how widespread is it? The shopping page itself does not need to include detailed descriptions of the goods if the brand or item is not new to the market at this point in time. Apple and Nike’s product descriptions are two of the best examples of this type of writing. The first one became a distinct and recognizable thing in and of itself, and as a result, the company focuses on writing only the most important technical details.
The sportswear brand, on the other hand, speaks for itself. See the product description for Nike shoes below. We were able to condense all of the essential characteristics and information into a single statement.
WHILE composing product descriptions, keep the following suggestions in mind:
There should be no room for a hesitant reaction or hesitation.
Forget about the fact that you’re trying to sell something for a time. Make a buddy with a consumer. Make use of a friendly tone of voice that is deserving of trust.
Encourage them to make a purchase. After all, we’re all here to make a profit. Describe the advantages, keeping in mind that the purpose of the letter is to persuade.
Make the consumer the primary character, with the product serving as a supporting role.
Whenever you write a description, concurrently put yourself in the shoes of the reader, or buyer.
Make it simple to read (less effort on the buyer’s part equals a greater likelihood that they will continue reading).
“Consider…” how your life will improve as a result of this. Make a consumer imagine and dream about the experience of owning or utilizing a product by employing visualization and dreaming techniques.
Use sensory terms in your writing (see the paragraph “Selling words for product descriptions” for more information).
Do not constantly concentrate on the meaning of the words; instead, utilize them to elicit feelings and associations.
Make use of adjectives that characterize both the product and the buyer (for example, “sporty” and “slim” could be used to describe both sports watches and their prospective owners).
Provide evidence from influential people in a particular niche.
Pay close attention to the design of the product description.
Use video descriptions to your advantage.
Make it enjoyable. Humor can be a useful tool in breaking the ice of separateness. Of certainly, when the situation calls for it.
If your product is sophisticated, create tables and graphs to explain it.
Never forget to maintain your own personal style, after all.
Example of a product description:
A description that helps you forget that you just spent XXX$ on a pair of shoes is what you need. They are genuine, they are confident, and they are not afraid to use a few extra exclamation points.
What resources are available for product descriptions?
Product descriptions are written in-house.
Product description copywriting services are available.
Catalog/Content Service Providers (CSPs) are a good source for product descriptions. You can learn more about a topic by reading the article What is CSP? Identifying the characteristics of a Content Service Provider.
Product description writing software should be used (ex, Ginnie, Demanzo, Adzis). Keep in mind, however, that any automatically generated descriptions should be reviewed by a human before being published.
If you integrate with a CSP (which offers both free and paid services), you can then alter product descriptions to meet the specific demands of your company’s operations. You would save both time and work if you did this.
Source: product rule , product features
