Search Engine Optimization, which is mostly called SEO, is the best way to get a better form of your site in many different fields. Such as ranking in Google search, URLs, and also the contents. But how does it work?
Is SEO hacking?
The initial and important thing you should know about SEO and SEO experts is that they are not hackers. They do not do any special magic or trick that will damage your website ultimately. Of course, there are some companies which will bring problems for you because they do not know what to do.
Choosing a good SEO agency Melbourne is the most vital thing you should do to improve your website. A good SEO team will work on your site to make it better with Google rules. algorithm of Google is slightly similar to what most viewers expect to see on the internet.
Common mistakes
A search run by SEMrush indicated that 50 percent of websites existing all over the world have duplicate content. And about 45 percent were missing alt attributes. These are very common mistakes but Google will notice them and it will punish your website and you lose your ranking.
To have duplicate content means to publish content, articles, or things that do not belong to you naturally and you have posted them on your website. Creating good content is one of SEO companies’ tasks. Alt attribute is an alternative text of the picture you have on your site.
Ranking in Google
It gladdens you to see your site be one of the sites on the first SERP (Search Engine Results Page). To get a higher rank you need to get higher traffic. It is possible to buy traffic but it is not considered a good deed for ranking.
There are simple ways to drive organic traffic to your page, but what are those ways? Link building is a way to do it. If you can have a link on websites, which are similar to your website, Google will notice that you are working well and will rank you up.
It may be a question to you that how is traffic bought? Actually, traffic is not bought, you pay other sites to insert your link in their existing posts or you pay Google to show your link at the top of the list of search results but both of these ways are marked as “ads” and people do not trust ads a lot. So, choosing organic ways is a good option.
Internal linking
Try to insert links of your previous blogs to the newest ones. People’s tastes are different. People will read your blogs and if you add links to your blogs, people can go from one blog to another one and that is when you get a good dwell time.
Dwell time is the total time that someone spends on your site. If I am reading one of the blogs, it may take 5 minutes. If I read another blog, some more time will be added. Google will appreciate you because viewers spend time on your site.
Keywords
Another way of driving traffic to your site is to use keywords. For example, you sell coffee makers. you should use keywords about coffee makers. like; “coffee makers in Italy” or “coffee makers in 2021”. Never ignore the importance of keywords.
People search keywords to find different things on the internet but they may do not know that they are keywords. When you want to know about a special kind of coffee, you search “cappuccino”. On the SERP(Search Engine Results Page), you will see a lot of links.
There will be numerous links with different content and products about one special thing. This is how one word or to say it better, a keyword works for your site.
You will get a lot of traffic if you have suitable keywords regarding your product or service. Remember not to use irrelevant keywords. Take this not seriously! If you rank with a word that is not related to your site, the BR(Bounce Rate) of your page increases. As a result, Google will punish your page.
SEO takes time
To gain ranks and perks from Google you ought to be patient. SEO process needs time to show up. If you have many backlinks, but you have not gained the expected ranking, it just means those links have not been index yet. When something is an index, Google bots can observe it.
Remember you cannot gain ranks in Google by working for one or two months. You need to work on your site SEO continuously. Active pages are usually more popular and people are more likely to come and check them daily.
Site speed
Site speed does matter. People will find you on the internet and want to check your website, but when they click on your link, it takes them some seconds to enter your site. If it lasts to 3 seconds, it is fine. But, if it takes more than 3 seconds, it means something is wrong.
Usually, the reason why it takes so much to enter a website is the pictures used on that page. Images you upload must not go over 1MB. Imagine you have 10 pictures on a page with 3MBs, there will be 30MBs to download for the users and it will be hard to upload the page fast.
Mobile-friendliness
you should note all viewers are not using computers or laptops to see your page. Most internet surfers use their phones to see posts on websites. So, you are more likely to lose your viewers if your site is not mobile-friendly.
Recently, Google has begun to care more than before about phone searches. This means websites and pages that are mobile-friendly are more praised and Google prefers to show them to users in order to meet the needs of its users.
To know if your site is mobile-friendly? Check your URL on phones. When everything is on your site is shown clearly and respectively as they are on PCs, it means you have gotten this factor.
