Why is ecommerce website development important for your business?
It is a rapidly growing consumer outlet with no signs of slowing down in the near future. If you are selling services or products and plan to continue doing so for the foreseeable future, you will want to introduce a full-fledged e-commerce store for your business. It provides your brand greater visibility over a wider audience, opens up new sales and marketing opportunities, flexibility in operations and ensures lower costs.
So, whenever you decide to jump on the e-commerce bandwagon, working with a reputed ecommerce web development company can make the whole transition seamless and hassle-free. Building and launching an ecommerce store may be simpler, provided you choose expert ecommerce web development services in Dubai. However, you need to ensure your website has all the key components it needs to succeed in the competitive market.
Businesses considering launching an ecommerce website need to understand that it takes more than just a digital storefront with a pretty design and good SEO to create a thriving ecommerce enterprise.
So, we have rounded up a list of features that your ecommerce website must have to attract online shoppers.
Easy and Intuitive Navigation
Nothing frustrates an online shopper more than a website that is difficult to navigate. If an online visitor can’t find what they are looking for in the least number of steps, they will just leave and shop somewhere else. Easy and smooth navigation is one of the most essential ecommerce website features. You need to help the online shoppers to get what they want faster without clogging up the path to purchase. Hiring ecommerce web design services of a professional web development company can help you create an ecommerce website that combines aesthetics and usability seamlessly.
Mobile Friendly Ecommerce Website Designs
Did you know that mobile devices account for approximately half of the web traffic? Surprising, isn’t it? However, it means a major share of your customers is shopping from their smartphones. So, it is essential to adapt your ecommerce website design for the mobile web. Whether you have a few or millions of product pages, creating a mobile-friendly experience is integral for boosting your sales and revenue. While designing your ecommerce site, use responsive web design so that your website content will intuitively adapt to whatever device is accessing it and deliver a top-notch user experience.
High-Resolution Visual Content on Ecommerce Website
It is the high-resolution product photographs and videos that attract your customers, not the detailed text descriptions. Even though detailed product pages help shoppers make a decision, you can’t overlook the influential role of visual content. So be sure you have high-quality images and videos of products from multiple angles. The product shots should have a zoom-in option and be optimized for page load. A good ecommerce development company assists you with the technical considerations of visual ecommerce website elements.
Advanced Payment Options
Multiple payment methods are a must-have feature for your ecommerce site as it appeals to a wide demographic, decrease cart abandonment, and improve conversion rates. Adding as many popular payment options as possible provides flexibility, thus ensuring a valuable sense of convenience for shoppers. In addition to traditional debit and credit cards, your ecommerce site can include the option for digital wallets transaction. Depending on the type of products your ecommerce store sells, you might want to consider adding the popular cryptocurrency payment option as well. Display the icons of accepted payment providers on your website so that your customers can easily choose the payment methods they prefer.
Smooth Check Out Process
Web users prefer a simple checkout process with as few steps as possible. Make sure to streamline your ecommerce checkout process by offering transparency, convenience, and speed. Besides the easy-to-use cart feature, your ecommerce website should allow guest checkout to accelerate the buying process and convert impulse buyers. You can also consider integrating cross-selling and upselling into your shopping cart by adding a ‘Related Items’ feature on your ecommerce site.
Security Features
As an ecommerce business, your website collects and stores volumes of data about the products and shoppers, so safety is one of the most critical requirements. Any security breach or vulnerability can put your business at risk, resulting in financial and legal risks and damaging your reputation. It is crucial to protect your customer information by implementing stringent security measures in your ecommerce store. Some of the must-have features of a secure ecommerce site include using HTTPS, SSL certification, two-factor authentication and installing firewalls.
User Generated Reviews
Majority of the online shoppers go through the product reviews before making a purchase. So, it is essential to make ratings and reviews an integral feature of any ecommerce website. Including user-generated ratings and reviews on your web store helps customers make purchasing decisions easier and adds credibility to your website. While hiring the services of an ecommerce web development company, ask them to build review functionality for your website.
Supportive Articles
An ecommerce website should provide informative documentation related to the use of your site and the policies that regulate it. A well-thought-out FAQ section, detailed shipping and return information, usage of cookies and privacy policies should be added to your website. A FAQ page should serve as a self-help area that addresses your customers’ queries with relevant and supportive responses. Similarly, adding your shipping information and return policy helps to establish credibility and builds confidence with the online buyer.
Whether you are revamping your ecommerce website or planning to build a new one from scratch, do take all the above factors into account to pull in more customers and sales.
Businesses considering launching an ecommerce website should understand that it takes more than a pretty design and good SEO to build a thriving ecommerce enterprise.
If you need help creating and launching a successful ecommerce store, consider ecommerce web design services from Aiwa Digital. Our ecommerce development company can guide your business throughout the whole process with ease. Find more about our ecommerce web development services in Dubai or get in touch with us for a free consultation.
